A.G. WILSON (PROMOTIONS) LIMITED
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Total assets | £31.6k | £33.2k |
| Current assets | £101 | £100 |
| Net assets | £31.3k | £32.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 confirmation-statement
Corporate timeline (25 events)Click to expand
- 2026-01-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-05-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-06-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-25➖WILSON, Jennifer Jane resigneddirector
- 2023-01-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-09-14📄change-person-director-company-with-change-dateofficers · CH01
- 2022-09-14📄change-person-secretary-company-with-change-dateofficers · CH03
- 2022-01-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-01-12📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-01-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-12-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-06➕WILSON, Deborah Tristra appointeddirector
- 2021-12-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-06-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-06-07📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-05-21➖WILSON, Charles Maxwell resigneddirector
- 2021-01-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 1998-12-17➖WILSON, Antony Graham resigneddirector
- 1998-12-12➕WILSON, Jennifer Jane appointedsecretary
- 1998-12-12➖WILSON, Charles Maxwell resignedsecretary
- 1998-12-12➕WILSON, Jennifer Jane appointeddirector
- 1967-07-13🏢Company incorporatedAs A.G. WILSON (PROMOTIONS) LIMITED
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder name in company name: Company name contains director surname "WILSON" — strong identity link between founder and business.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 59 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Miss Deborah Wilson Individual · British · DOB 12/1968 · age 58 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control · trust interest · firm interest | 06/12/2021 |
2 historic (ceased) PSCs
- Mrs Jennifer Jane Wilsonceased 06/12/2021· 75-100% shares · 75-100% voting · board control
- Mr Charles Maxwell Wilsonceased 21/05/2021· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 4 resigned)
Click a director name to see their full track record across all companies.