AF AFFINITY LIMITED
🌳Matureactive
01525687 · ltd · incorporated 1980-10-31
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Activities of other membership organisations n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
33 officers (3 active, 33 linked, 28 with DOB)
87
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
170 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (75 events)Click to expand
- 2025-10-10📄accounts-with-accounts-type-smallaccounts · AA
- 2025-08-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-31➕WHITTLE, Helen Louise appointeddirector
- 2025-01-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-12-31➖HORTON-FAWKES, David Hawksworth resigneddirector
- 2024-10-12📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-10-08📄accounts-with-accounts-type-smallaccounts · AA
- 2024-09-25➖RICE, William James Bertram resigneddirector
- 2023-11-01📄accounts-with-accounts-type-smallaccounts · AA
- 2022-10-11📄accounts-with-accounts-type-smallaccounts · AA
- 2021-11-02📄accounts-with-accounts-type-smallaccounts · AA
- 2021-03-04📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-02-24➖SAVORY, Nigel Rudolph resigneddirector
- 2021-02-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-02-10📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-02-01➕HOYLES, David George Wilson appointeddirector
- 2021-02-01➕RICE, William James Bertram appointeddirector
- 2021-01-12📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-01-05➖BRITCH, Michael Lancaster resigneddirector
- 2020-12-14📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-11-30➕HORTON-FAWKES, David Hawksworth appointeddirector
- 2020-09-15📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-08-28➖DUFFY, Jonathan Richard resigneddirector
- 2020-08-13📄accounts-with-accounts-type-smallaccounts · AA
- 2020-04-01📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-03-31➖NORMAN, James Nicholas resigneddirector
- 2020-02-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2019-07-10📄accounts-with-accounts-type-smallaccounts · AA
- 2019-05-02➕NORMAN, James Nicholas appointeddirector
- 2018-06-30➖CRICK, Peter Hamish resigneddirector
- 2018-06-29➕CROSSAN, Barry Allan appointedsecretary
- 2018-06-29➖DUFFY, Jonathan Richard resignedsecretary
- 2018-06-29➖FRANZEN, Peter Karl James resigneddirector
- 2018-04-06➕BRITCH, Michael Lancaster appointeddirector
- 2017-06-30➖WILLIS, David Clarke resigneddirector
- 2017-03-30➕DUFFY, Jonathan Richard appointedsecretary
- 2017-03-30➖WILLIS, David Clarke resignedsecretary
- 2017-03-08➕DUFFY, Jonathan Richard appointeddirector
- 2016-11-30➖BELL, George John Raymond resigneddirector
- 2016-06-23➖HIRST, Richard John resigneddirector
- 2016-06-23➕SAVORY, Nigel Rudolph appointeddirector
- 2015-08-26➕FRANZEN, Peter Karl James appointeddirector
- 2015-01-29➕HIRST, Richard John appointeddirector
- 2015-01-06➖PAPWORTH, Christopher resigneddirector
- 2013-12-12➖EDWARDS, Henry Peter Bartholomew resigneddirector
- 2009-09-08➕BELL, George John Raymond appointeddirector
- 2009-09-08➕CRICK, Peter Hamish appointeddirector
- 2009-01-17➖GILL, Philip Andrew resigneddirector
- 2008-02-26➕PAPWORTH, Christopher appointeddirector
- 2008-02-26➕WILLIS, David Clarke appointeddirector
Showing most recent 50 of 75 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
The Af Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
The Af Group Limited
Corporate parent · holds 75-100% shares · board control
⬇
AF AFFINITY LIMITED
This company · 01525687
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
The Af Group Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
2 historic (ceased) PSCs
- Mr Jonathan Richard Duffyceased 06/04/2018· significant influence
- Mr David Clarke Willisceased 30/06/2017· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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| 2L TECHNOLOGIES LTD→ 06928350 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1980-10-31
Jurisdictionengland-wales
Primary SIC94990 — Activities of other membership organisations n.e.c.
Registered office
Honingham Thorpe
Colton
Norwich
Norfolk
NR9 5BZ
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-03-07
Last: 2026-02-21
Officers (3 active · 30 resigned)
CROSSAN, Barry Allan→
Activesecretary · appointed 2018-06-29
View their other companies + combined net worth →
HOYLES, David George Wilson→
Activedirector · ~51y · appointed 2021-02-01
View their other companies + combined net worth →
WHITTLE, Helen Louise→
Activedirector · ~55y · appointed 2025-07-31
View their other companies + combined net worth →
DUFFY, Jonathan Richard→
Resignedsecretary · appointed 2017-03-30 · resigned 2018-06-29
MARTIN, Joseph James→
Resignedsecretary · appointed 2002-10-31 · resigned 2003-04-23
WILLIS, David Clarke→
Resignedsecretary · appointed 2003-04-23 · resigned 2017-03-30
WOODS, John Edward Thomas→
Resignedsecretary · resigned 2002-10-31
ASHFORD, Philip Roy→
Resigneddirector · ~94y · resigned 2003-01-31
BELL, George John Raymond→
Resigneddirector · ~78y · appointed 2009-09-08 · resigned 2016-11-30
BRITCH, Michael Lancaster→
Resigneddirector · ~68y · appointed 2018-04-06 · resigned 2021-01-05
CRICK, Peter Hamish→
Resigneddirector · ~79y · appointed 2009-09-08 · resigned 2018-06-30
DANN, Simon Charles→
Resigneddirector · ~66y · appointed 1996-01-22 · resigned 2003-01-31
DUFFY, Jonathan Richard→
Resigneddirector · ~61y · appointed 2017-03-08 · resigned 2020-08-28
EDWARDS, Henry Peter Bartholomew→
Resigneddirector · ~85y · appointed 2002-11-21 · resigned 2013-12-12
FARNHAM, Christopher John→
Resigneddirector · ~69y · appointed 2000-02-01 · resigned 2003-01-31
FOSTER, Alastair Charles Herbert→
Resigneddirector · ~71y · resigned 1994-03-09
FRANZEN, Peter Karl James→
Resigneddirector · ~79y · appointed 2015-08-26 · resigned 2018-06-29
GILL, Philip Andrew→
Resigneddirector · ~73y · appointed 2001-02-02 · resigned 2009-01-17
HIRST, Richard John→
Resigneddirector · ~65y · appointed 2015-01-29 · resigned 2016-06-23
HORTON-FAWKES, David Hawksworth→
Resigneddirector · ~62y · appointed 2020-11-30 · resigned 2024-12-31
Click a director name to see their full track record across all companies.
Recent filings (170 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-24
accounts-with-accounts-type-small
accounts · AA
2025-10-10
appoint-person-director-company-with-name-date
officers · AP01
2025-08-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-25
termination-director-company-with-name-termination-date
officers · TM01
2025-01-07
termination-director-company-with-name-termination-date
officers · TM01
2024-10-12
accounts-with-accounts-type-small
accounts · AA
2024-10-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-21
accounts-with-accounts-type-small
accounts · AA
2023-11-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-28
accounts-with-accounts-type-small
accounts · AA
2022-10-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-28
accounts-with-accounts-type-small
accounts · AA
2021-11-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-09
termination-director-company-with-name-termination-date
officers · TM01
2021-03-04