AMBER ROAD HOTELS LIMITED

💤Zombieactive
01535923 · ltd · incorporated 1980-12-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Other reservation service activities n.e.c.
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 67/100. Strong seller-intent signal (65/100, director aged 59). Biggest value-creation lever: Consolidate lender relationships. 9 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (73/100).

🏦

Refinance opportunity

10 live charges · 9 lenders · oldest 30.0y

15/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 30.0 years old — likely at or near maturity.
  • · 9 lenders named — inter-creditor friction likely.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
10 charges (10/10 with lender, 10/10 with type)
90
Directors & officers
36 officers (2 active, 36 linked, 24 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
213 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
59
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Total assets—£0
Net assets—£0
Average employees0—

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (104 events)Click to expand
  1. 2025-12-18
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-12-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-12-18
    📄
    accounts-with-accounts-type-small
    accounts · AA
  4. 2023-04-20
    📄
    capital-statement-capital-company-with-date-currency-figure
    capital · SH19
  5. 2023-04-20
    ⚠️
    legacy
    insolvency · CAP-SS
  6. 2023-04-20
    📄
    resolution
    resolution · RESOLUTIONS
  7. 2022-10-20
    📄
    accounts-with-accounts-type-small
    accounts · AA
  8. 2021-11-24
    📄
    accounts-with-accounts-type-small
    accounts · AA
  9. 2021-03-31
    📄
    accounts-with-accounts-type-small
    accounts · AA
  10. 2019-12-15
    📄
    accounts-with-accounts-type-small
    accounts · AA
  11. 2019-10-18
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  12. 2019-10-17
    🔒
    Charge registered #11
    Lender: Hsbc UK Bank PLC
  13. 2019-09-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2019-09-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2019-09-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2019-09-16
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  17. 2019-09-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  18. 2019-09-16
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  19. 2019-09-16
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  20. 2019-09-16
    🔓
    Charge satisfied #10
  21. 2019-09-13
    ➕
    ALLARDICE, Richard appointed
    secretary
  22. 2019-09-13
    ➕
    HORNER, Suzanne Helen appointed
    director
  23. 2019-09-13
    ➖
    MORTIMER, James resigned
    secretary
  24. 2019-09-13
    ➖
    MORTIMER, James Alexander Lee resigned
    director
  25. 2019-09-09
    ➖
    WRATTEN, Clive Richard resigned
    director
  26. 2019-01-16
    ➖
    GODLIMAN, Victoria resigned
    secretary
  27. 2019-01-16
    ➕
    MORTIMER, James appointed
    secretary
  28. 2019-01-16
    ➖
    GODLIMAN, Victoria resigned
    director
  29. 2019-01-16
    ➕
    MORTIMER, James Alexander Lee appointed
    director
  30. 2018-01-16
    🔓
    Charge satisfied #8
  31. 2018-01-16
    🔓
    Charge satisfied #7
  32. 2017-07-19
    🔓
    Charge satisfied #9
  33. 2017-07-13
    ➖
    PORTER, Richard Bruce resigned
    director
  34. 2017-07-13
    🔒
    Charge registered #10
    Lender: Endless LLP as Security Trustee
  35. 2016-01-28
    ➕
    GODLIMAN, Victoria appointed
    secretary
  36. 2016-01-28
    ➖
    WHITE, Ian Preston resigned
    secretary
  37. 2016-01-28
    ➕
    GODLIMAN, Victoria appointed
    director
  38. 2016-01-28
    ➖
    WHITE, Ian Preston resigned
    director
  39. 2016-01-28
    ➕
    WRATTEN, Clive Richard appointed
    director
  40. 2015-10-31
    ➖
    TIBELL, Zoë Evette resigned
    secretary
  41. 2015-10-31
    ➕
    WHITE, Ian Preston appointed
    secretary
  42. 2015-10-31
    ➖
    TIBELL, Zoë Evette resigned
    director
  43. 2015-02-11
    ➖
    NEEDHAM, Christopher resigned
    director
  44. 2014-09-29
    ➖
    NORWOOD, Tony resigned
    secretary
  45. 2014-09-29
    ➕
    TIBELL, Zoë Evette appointed
    secretary
  46. 2014-09-29
    ➖
    NORWOOD, Tony resigned
    director
  47. 2014-04-29
    ➕
    TIBELL, Zoë Evette appointed
    director
  48. 2014-01-28
    ➖
    HASLAM, Andrew Francis resigned
    secretary
  49. 2014-01-28
    ➕
    NORWOOD, Tony appointed
    secretary
  50. 2013-12-03
    ➖
    HASLAM, Andrew Francis resigned
    director
Showing most recent 50 of 104 events

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 45 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

1 high · 1 med ·
1 insolvency-related filing on record
high

Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.

Evidence: 2023-04-20: legacy

Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

Group structure

Travel By Amber Road Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Travel By Amber Road Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
AMBER ROAD HOTELS LIMITED
This company · 01535923

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Travel By Amber Road Limited
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control13/07/2017
1 historic (ceased) PSC
  • Hotelscene Group Limitedceased 13/07/2017· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Leisure & entertainment · CO postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
37 SPORT MANAGEMENT LTD→
11724258 · est 2018 · no financials extracted
————7y——
3WISHES THEATRE CIC→
15630803 · est 2024 · no financials extracted
————2y——
45163 LIMITED→
02633225 · est 1991 · no financials extracted
————34y——
ACT DRAMA LIMITED→
16608280 · est 2025 · no financials extracted
———————
AFRM COACHING LTD→
14584589 · est 2023 · no financials extracted
————3y——
AJ PHOTOS AND DESIGNS LTD→
10295046 · est 2016 · no financials extracted
————9y——
AJ WELLNESS CLUB LIMITED→
14181872 · est 2022 · no financials extracted
————3y——
ALBANE COURTOIS LTD→
10980039 · est 2017 · no financials extracted
————8y——
ALRESFORD ANGLING ASSOCIATION→
14838929 · est 2023 · no financials extracted
————2y——
ALTITUDE TRAMPOLINE CLUB LTD→
16399991 · est 2025 · no financials extracted
———————
AMB.HIPERFORMANCE LTD→
17028567 · est 2026 · no financials extracted
———————
AMBER ROAD TRAVEL LIMITED→
01775854 · est 1983 · no financials extracted
————42y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1980-12-23
Jurisdictionengland-wales
Primary SIC79909 — Other reservation service activities n.e.c.

Registered office

Gray Dawes Travel Limited The Octagon
27 Middleborough
Colchester
Essex
CO1 1RA
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-07-21
Last: 2025-07-07

Officers (2 active · 34 resigned)

ALLARDICE, Richard→
secretary · appointed 2019-09-13
View their other companies + combined net worth →
Active
HORNER, Suzanne Helen→
director · ~59y · appointed 2019-09-13
View their other companies + combined net worth →
Active
ADAMS, David Peter William→
secretary · appointed 1999-02-17 · resigned 2000-06-26
Resigned
DICKINSON, David James→
secretary · resigned 1996-05-09
Resigned
GODLIMAN, Victoria→
secretary · appointed 2016-01-28 · resigned 2019-01-16
Resigned
HAMILTON, Ian Charles→
secretary · appointed 2005-03-18 · resigned 2013-07-10
Resigned
HASLAM, Andrew Francis→
secretary · appointed 2013-07-10 · resigned 2014-01-28
Resigned
MORTIMER, James→
secretary · appointed 2019-01-16 · resigned 2019-09-13
Resigned
NORWOOD, Tony→
secretary · appointed 2014-01-28 · resigned 2014-09-29
Resigned
PIDGEON, Philip John→
secretary · appointed 1996-05-09 · resigned 1999-02-17
Resigned
TIBELL, Zoë Evette→
secretary · appointed 2014-09-29 · resigned 2015-10-31
Resigned
WHITE, Ian Preston→
secretary · appointed 2015-10-31 · resigned 2016-01-28
Resigned
FOOT ANSTEY SARGENT SECRETARIAL LIMITED→
corporate-secretary · appointed 2000-06-26 · resigned 2005-03-18
Resigned
ADAMS, David Peter William→
director · ~74y · appointed 1999-11-05 · resigned 2005-03-18
Resigned
ALDEN, Nigel→
director · ~73y · resigned 1998-04-23
Resigned
ATHERTON, Rupert Maurice→
director · ~73y · appointed 2000-06-26 · resigned 2001-10-01
Resigned
BETTUM, Ole→
director · ~63y · appointed 2007-07-27 · resigned 2013-07-10
Resigned
DICKINSON, David James→
director · ~91y · resigned 1996-05-09
Resigned
DOWN, Ann→
director · ~95y · resigned 1993-09-10
Resigned
FOOT, Nicholas Rupert Ian→
director · ~68y · appointed 2004-09-22 · resigned 2013-07-10
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

10
Total charges
1
Outstanding
1
Active lenders
Status:Lender:10 of 10 shown
TypeProperties
outstanding
HSBC
Hsbc UK Bank PLC
A registered charge1 property17/10/2019—
satisfied
Endless as Security Trustee
Endless LLP as Security Trustee
A registered charge—13/07/201716/09/2019
satisfied
Ldc (Managers)
Ldc (Managers) Limited
A registered charge1 property10/07/201319/07/2017
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
A registered charge1 property10/07/201316/01/2018
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
A registered charge1 property10/07/201316/01/2018
satisfied
HSBC
Hsbc Bank PLC
Debenture1 property27/07/200703/10/2013
satisfied
David Peter William Adams
Debenture1 property10/09/200325/09/2004
satisfied
Christopher John Needham
Debenture1 property10/09/200325/09/2004
satisfied
National Westminster Bank
National Westminster Bank PLC
Mortgage debenture1 property11/08/199911/08/2007
satisfied
Arbuthnot Latham and Co
Arbuthnot Latham and Co Limited
Debenture1 property09/05/199606/01/2000
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (213 total)

accounts-with-accounts-type-dormant
accounts · AA
2025-12-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-10
accounts-with-accounts-type-small
accounts · AA
2023-12-18
confirmation-statement-with-updates
confirmation-statement · CS01
2023-09-21
capital-statement-capital-company-with-date-currency-figure
capital · SH19
2023-04-20
legacy
insolvency · CAP-SS
2023-04-20
resolution
resolution · RESOLUTIONS
2023-04-20
accounts-with-accounts-type-small
accounts · AA
2022-10-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-06
accounts-with-accounts-type-small
accounts · AA
2021-11-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-28
accounts-with-accounts-type-small
accounts · AA
2021-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-08