MERCURY PUBLICITY LIMITED

🌳Matureactive
01739676 · ltd · incorporated 1983-07-14
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£550.2k
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Special-situation opportunity
Distressed trade-services with salvageable qualities — special-situations priority.

Opportunity 69/100 (strong), bankability 67/100. Biggest value-creation lever: Consolidate lender relationships. 4 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (63/100).

🏦

Refinance opportunity

5 live charges · 4 lenders · oldest 37.2y

15/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 37.2 years old — likely at or near maturity.
  • · 4 lenders named — inter-creditor friction likely.
  • · Cashflow trend is negative — lender view likely cautious.

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
5 charges (5/5 with lender, 5/5 with type)
90
Directors & officers
15 officers (3 active, 15 linked, 10 with DOB)
83
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
162 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £550,232
Net assets shrinking
Down £933,022 YoY
Cash draining
Cash down 76% YoY
Cash YoY
-76%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£247k
↓ 76% YoY
Net Worth
£550k
↓ 63% YoY
Current Assets
£2.7m
↓ 28% YoY
Current Liabilities
—
£0£753k£1.5m£2.3m£3.0m£3.8mDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£1.13M£1.48M
Current assets£2.71M£3.77M
Cash£246.7k£1.01M
Debtors£2.46M£2.76M
Net assets£550.2k£1.48M

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (53 events)Click to expand
  1. 2025-08-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-10-28
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2024-09-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-09-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2024-09-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  6. 2024-09-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2024-09-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2024-03-14
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  9. 2024-03-14
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2024-03-14
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  11. 2024-02-28
    🔒
    Charge registered #5
    Lender: Mercury Publicity (Worldwide) Limited
  12. 2023-12-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2023-12-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2023-10-20
    📄
    capital-statement-capital-company-with-date-currency-figure
    capital · SH19
  15. 2023-10-20
    📄
    legacy
    capital · SH20
  16. 2023-10-20
    ⚠️
    legacy
    insolvency · CAP-SS
  17. 2023-10-20
    📄
    resolution
    resolution · RESOLUTIONS
  18. 2023-08-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2022-11-18
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  20. 2022-11-18
    🔓
    Charge satisfied #4
  21. 2022-08-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  22. 2021-07-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  23. 2021-02-18
    🔒
    Charge registered #4
    Lender: Hsbc UK Bank PLC
  24. 2019-03-28
    ➖
    HERSANT, Michel Andre Roland resigned
    director
  25. 2018-01-09
    ➕
    NEMYGIN, Nikita appointed
    director
  26. 2018-01-08
    ➕
    TSEBENKO, Oleg appointed
    director
  27. 2017-10-09
    ➕
    SUTHERLAND CORPORATE SERVICES LIMITED appointed
    corporate-secretary
  28. 2017-10-09
    ➖
    ARM SECRETARIES LIMITED resigned
    corporate-secretary
  29. 2011-01-31
    ➖
    GRIFFITHS, James Andrew resigned
    director
  30. 2008-06-07
    🔓
    Charge satisfied #3
  31. 2007-12-31
    ➖
    BUTTERMERE FINANCIAL SERVICES LTD resigned
    corporate-director
  32. 2007-02-14
    ➖
    URQUHART, Timothy Robert resigned
    director
  33. 2006-10-01
    ➕
    GRIFFITHS, James Andrew appointed
    director
  34. 2005-12-09
    ➖
    FARRAR, Matthew James Michael resigned
    director
  35. 2005-02-02
    ➖
    TRICKL, Suzanne, Frau resigned
    director
  36. 2005-01-01
    ➕
    BUTTERMERE FINANCIAL SERVICES LTD appointed
    corporate-director
  37. 2004-12-31
    ➖
    LOWER, Richard Gilbert resigned
    director
  38. 2004-12-31
    ➖
    RIPLEY, Piers resigned
    director
  39. 2003-03-27
    🔒
    Charge registered #3
    Lender: Hsbc Bank PLC
  40. 2000-07-01
    ➕
    FARRAR, Matthew James Michael appointed
    director
  41. 2000-07-01
    ➕
    RIPLEY, Piers appointed
    director
  42. 2000-07-01
    ➕
    TRICKL, Suzanne, Frau appointed
    director
  43. 1998-09-17
    🔓
    Charge satisfied #2
  44. 1998-09-17
    🔓
    Charge satisfied #1
  45. 1996-06-07
    ➕
    URQUHART, Timothy Robert appointed
    director
  46. 1995-10-26
    ➕
    ARM SECRETARIES LIMITED appointed
    corporate-secretary
  47. 1995-10-26
    ➖
    OVALSEC LIMITED resigned
    corporate-nominee-secretary
  48. 1993-12-17
    ➖
    URQUHART, Timothy Robert resigned
    director
  49. 1993-04-30
    ➖
    URQUHART, Timothy Robert resigned
    secretary
  50. 1993-04-30
    ➕
    OVALSEC LIMITED appointed
    corporate-nominee-secretary
Showing most recent 50 of 53 events

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondaryStable-but-static management: Company is 43 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

1 high ·
1 insolvency-related filing on record
high

Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.

Evidence: 2023-10-20: legacy

Group structure

Enstons Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Enstons Limited
Corporate parent · holds 75-100% shares
ultimate parent
⬇
MERCURY PUBLICITY LIMITED
This company · 01739676

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Enstons Limited
Corporate entity
75–100%
75–100%75-100% shares · 75-100% voting28/02/2024
2 historic (ceased) PSCs
  • Mr Michel Andre Roland Hersantceased 28/02/2024· significant influence
  • Mercury Publicity (Worldwide) Limitedceased 15/03/2018· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1983-07-14
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

124 City Road
London
EC1V 2NX
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-11-28
Last: 2025-11-14

Officers (3 active · 12 resigned)

SUTHERLAND CORPORATE SERVICES LIMITED→
corporate-secretary · appointed 2017-10-09
View their other companies + combined net worth →
Active
NEMYGIN, Nikita→
director · ~40y · appointed 2018-01-09
View their other companies + combined net worth →
Active
TSEBENKO, Oleg→
director · ~48y · appointed 2018-01-08
View their other companies + combined net worth →
Active
URQUHART, Timothy Robert→
secretary · resigned 1993-04-30
Resigned
ARM SECRETARIES LIMITED→
corporate-secretary · appointed 1995-10-26 · resigned 2017-10-09
Resigned
OVALSEC LIMITED→
corporate-nominee-secretary · appointed 1993-04-30 · resigned 1995-10-26
Resigned
FARRAR, Matthew James Michael→
director · ~63y · appointed 2000-07-01 · resigned 2005-12-09
Resigned
GRIFFITHS, James Andrew→
director · ~62y · appointed 2006-10-01 · resigned 2011-01-31
Resigned
HERSANT, Michel Andre Roland→
director · ~83y · resigned 2019-03-28
Resigned
LOWER, Richard Gilbert→
director · ~84y · resigned 2004-12-31
Resigned
RIPLEY, Piers→
director · ~68y · appointed 2000-07-01 · resigned 2004-12-31
Resigned
TRICKL, Suzanne, Frau→
director · ~63y · appointed 2000-07-01 · resigned 2005-02-02
Resigned
URQUHART, Timothy Robert→
director · ~82y · appointed 1996-06-07 · resigned 2007-02-14
Resigned
URQUHART, Timothy Robert→
director · ~82y · resigned 1993-12-17
Resigned
BUTTERMERE FINANCIAL SERVICES LTD→
corporate-director · appointed 2005-01-01 · resigned 2007-12-31
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

5
Total charges
1
Outstanding
1
Active lenders
Status:Lender:5 of 5 shown
TypeProperties
outstanding
Mercury Publicity (Worldwide)
Mercury Publicity (Worldwide) Limited
A registered charge—28/02/2024—
satisfied
HSBC
Hsbc UK Bank PLC
A registered charge1 property18/02/202118/11/2022
satisfied
HSBC
Hsbc Bank PLC
Debenture1 property27/03/200307/06/2008
satisfied
National Westminster Bank
National Westminster Bank PLC
Charge over credit balances1 property01/03/198917/09/1998
satisfied
National Westminster Bank
National Westminster Bank PLC
Mortgage debenture1 property01/03/198917/09/1998
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (162 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-13
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-04
change-person-director-company-with-change-date
officers · CH01
2024-10-28
change-person-director-company-with-change-date
officers · CH01
2024-09-23
change-person-director-company-with-change-date
officers · CH01
2024-09-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2024-09-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-09-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-11
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2024-03-14
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-03-14
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-03-14
change-person-director-company-with-change-date
officers · CH01
2023-12-11
change-person-director-company-with-change-date
officers · CH01
2023-12-11
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-06