DIRECT LINE INSURANCE LIMITED
🌳Matureactive
01810801 · ltd · incorporated 1984-04-24
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Non-life insurance
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 70/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
65 officers (3 active, 65 linked, 60 with DOB)
88
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
14 connected companies via shared directors
87
Filing history
318 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
2
filings
- • 1 confirmation-statement
- • 1 address
Last 180 days
3
filings
- • 1 confirmation-statement
- • 1 address
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (137 events)Click to expand
- 2026-05-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-02-23➖TUBB, Richard Lewis resigneddirector
- 2026-02-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-12-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-27➖O'MURCHU, Helen Clare resigneddirector
- 2025-11-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-11-26➕RIBEIRO, Fahrin Jivraj appointeddirector
- 2025-11-26➕TUBB, Richard Lewis appointeddirector
- 2025-11-26📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-30📄change-corporate-secretary-company-with-change-dateofficers · CH04
- 2025-07-28📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-28📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2025-07-25📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2025-07-24➕AVIVA COMPANY SECRETARIAL SERVICES LIMITED appointedcorporate-secretary
- 2025-07-24➖CLIFTON, Roger Cheston resignedsecretary
- 2025-07-24➖CLIFTON, Roger Cheston resigneddirector
- 2025-05-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-03-17📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-16➖TOMLINSON, Humphrey Michael resigneddirector
- 2024-08-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-08-05➖GREENWOOD, Jonathan Paul resigneddirector
- 2024-06-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-06-05➕SHEPPARD, Darren Wayne appointeddirector
- 2024-06-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-05-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-07-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-10-08📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-01-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-06-17➖MORTON, Craig Euan resigneddirector
- 2016-06-08➕CLIFTON, Roger Cheston appointeddirector
- 2016-06-08➕O'MURCHU, Helen Clare appointeddirector
- 2014-09-23➖EVANS, Darrell Paul resigneddirector
- 2014-07-31➖EDWARDS, Peter Graham resigneddirector
- 2013-09-26➕CLIFTON, Roger Cheston appointedsecretary
- 2013-09-26➖HUTCHINGS, Penelope Ann resignedsecretary
- 2013-08-20➕EDWARDS, Peter Graham appointeddirector
- 2013-08-20➖GEDDES, Paul Robert resigneddirector
- 2013-08-20➕MORTON, Craig Euan appointeddirector
- 2013-08-20➖REIZENSTEIN, Anthony Jonathan resigneddirector
- 2013-08-20➕TOMLINSON, Humphrey Michael appointeddirector
- 2013-07-04➖HANSON, Jane Carolyn resigneddirector
- 2013-07-04➖PALMER, Andrew William resigneddirector
- 2013-03-26➖HOWARD, Sheree Kim resigneddirector
- 2012-02-23➖FALCONER, Ian resigneddirector
- 2012-01-27➖SULLIVAN, Christopher Paul resigneddirector
- 2011-12-20➕HANSON, Jane Carolyn appointeddirector
- 2011-03-23➖BARTLETT, Leigh James resigneddirector
- 2011-03-23➕PALMER, Andrew William appointeddirector
- 2011-03-14➖GRIER, Alastair James resigneddirector
- 2011-02-18➕REIZENSTEIN, Anthony Jonathan appointeddirector
Showing most recent 50 of 137 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·4 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: CLIFTON, Roger Cheston resigned 2025-07-24; CLIFTON, Roger Cheston resigned 2025-07-24; O'MURCHU, Helen Clare resigned 2025-11-27
Group structure
U K Insurance Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
U K Insurance Limited
Corporate parent · holds 75-100% shares · board control
⬇
DIRECT LINE INSURANCE LIMITED
This company · 01810801
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
U K Insurance Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ATOMIC 42 LTD→ 14183305 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AUDEO FS LIMITED→ 11140398 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| BAURENCLY LTD→ 16568735 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BEAR CREDIT LIMITED→ 14774992 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| BEECHWOOD IFA LTD→ 10307783 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| BRANCASTER HOUSE FINANCIAL PLANNING LTD→ 13000271 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BRIDEWELL TRADING LIMITED→ 16341189 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| BROOM FINANCIAL LTD→ 13720273 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| BUNN HOLDINGS LIMITED→ 11492090 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| C & C INVESTMENT & PROPERTY HOLDINGS LIMITED→ 12034555 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| C&F INTERNATIONAL INVESTMENTS LIMITED→ 14713492 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| CALEB SPENCE FINANCIAL SERVICES LIMITED→ 07244759 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1984-04-24
Jurisdictionengland-wales
Primary SIC65120 — Non-life insurance
Registered office
8 Surrey Street
Norwich
Norfolk
NR1 3NG
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-06-13
Last: 2026-05-30
Officers (3 active · 62 resigned)
AVIVA COMPANY SECRETARIAL SERVICES LIMITED→
Activecorporate-secretary · appointed 2025-07-24
View their other companies + combined net worth →
RIBEIRO, Fahrin Jivraj→
Activedirector · ~51y · appointed 2025-11-26
View their other companies + combined net worth →
SHEPPARD, Darren Wayne→
Activedirector · ~56y · appointed 2024-06-05
View their other companies + combined net worth →
ATKINSON, Peter Jeremy→
Resignedsecretary · appointed 1996-12-18 · resigned 2006-01-21
CLIFTON, Roger Cheston→
Resignedsecretary · appointed 2013-09-26 · resigned 2025-07-24
DICKSON, Jane→
Resignedsecretary · resigned 1996-12-18
HUTCHINGS, Penelope Ann→
Resignedsecretary · appointed 2005-04-14 · resigned 2013-09-26
BARCLAY, John Alistair→
Resigneddirector · ~93y · appointed 2002-05-21 · resigned 2004-07-20
BARTLETT, Leigh James→
Resigneddirector · ~55y · appointed 2009-09-18 · resigned 2011-03-23
BRYAN, Vernon Calvert→
Resigneddirector · ~101y · resigned 1995-12-21
CAMERON, John Alastair Nigel→
Resigneddirector · ~72y · appointed 2002-05-21 · resigned 2004-11-15
CASTLE, Stephen Victor→
Resigneddirector · ~69y · appointed 2002-07-01 · resigned 2004-12-31
CHIPPENDALE, Ian Hugh→
Resigneddirector · ~77y · appointed 1996-03-01 · resigned 2006-11-08
CLARKE, Stephen Andrew→
Resigneddirector · ~72y · appointed 1995-09-11 · resigned 2002-07-01
CLIFTON, Roger Cheston→
Resigneddirector · ~62y · appointed 2016-06-08 · resigned 2025-07-24
COCKREM, Denise Patricia→
Resigneddirector · ~64y · appointed 2003-03-03 · resigned 2003-10-14
CORNISH, Andrew Dennis→
Resigneddirector · ~70y · appointed 2008-06-06 · resigned 2008-12-17
COURT, Annette Elizabeth→
Resigneddirector · ~64y · appointed 1996-11-15 · resigned 2006-11-08
DODSWORTH, Andrew→
Resigneddirector · ~74y · appointed 1993-04-22 · resigned 2000-03-06
EDWARDS, Peter Graham→
Resigneddirector · ~73y · appointed 2013-08-20 · resigned 2014-07-31
Click a director name to see their full track record across all companies.
Recent filings (318 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-05-29
termination-director-company-with-name-termination-date
officers · TM01
2026-02-23
termination-director-company-with-name-termination-date
officers · TM01
2025-12-10
appoint-person-director-company-with-name-date
officers · AP01
2025-11-27
appoint-person-director-company-with-name-date
officers · AP01
2025-11-26
change-corporate-secretary-company-with-change-date
officers · CH04
2025-07-30
termination-director-company-with-name-termination-date
officers · TM01
2025-07-28
termination-secretary-company-with-name-termination-date
officers · TM02
2025-07-28
appoint-corporate-secretary-company-with-name-date
officers · AP04
2025-07-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-03
accounts-with-accounts-type-dormant
accounts · AA
2025-05-19
termination-director-company-with-name-termination-date
officers · TM01
2025-03-17
termination-director-company-with-name-termination-date
officers · TM01
2024-08-06
accounts-with-accounts-type-dormant
accounts · AA
2024-06-21