AD GROUP HOLDINGS LIMITED

🌳Matureactive
01977783 · ltd · incorporated 1986-01-15
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
£797.3k
book net assets
Opportunity
78/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Media representation services
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle with a 65-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 77/100. Strong seller-intent signal (73/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 13 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

15 live charges · 8 lenders · oldest 39.2y

35/100
too messy

Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.

  • · Oldest live charge is 39.2 years old — likely at or near maturity.
  • · 8 lenders named — inter-creditor friction likely.
  • · Legal-friction score 40/100 — workable, but lender will want more DD.

Data confidence

Overall: high (83/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
15 charges (15/15 with lender, 15/15 with type)
90
Directors & officers
10 officers (4 active, 10 linked, 7 with DOB)
84
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
15 connected companies via shared directors
90
Filing history
156 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £797,253
Cash YoY
+18%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£729k
↑ 18% YoY
Net Worth
£797k
↑ 6.6% YoY
Current Assets
£817k
↑ 32% YoY
Current Liabilities
—
£0£163k£327k£490k£654k£817kDec 2024Dec 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-12-312024-12-31
Total assets£1.46M£1.09M
Current assets£817.5k£619.7k
Cash£729.0k£616.1k
Debtors£88.5k£3.5k
Net assets£797.3k£748.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (59 events)Click to expand
  1. 2026-03-18
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2025-07-09
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2025-06-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-06-17
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  5. 2023-04-24
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2022-10-17
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  7. 2022-02-02
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  8. 2021-05-10
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  9. 2020-10-12
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  10. 2019-04-24
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2018-11-21
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  12. 2018-11-21
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  13. 2018-11-21
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  14. 2018-11-21
    🔓
    Charge satisfied #15
  15. 2018-11-21
    🔓
    Charge satisfied #14
  16. 2018-11-21
    🔓
    Charge satisfied #13
  17. 2018-08-03
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  18. 2017-08-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2016-10-03
    🔒
    Charge registered #15
    Lender: Nicola Karren Walker as Trustee of the Adbus Limited Director's Special Pension Scheme
  20. 2016-09-28
    🔓
    Charge satisfied #11
  21. 2016-09-28
    🔓
    Charge satisfied #10
  22. 2016-02-02
    ➕
    WALKER, Nicola Karren appointed
    secretary
  23. 2016-02-02
    ➖
    VERBEKEN, Elizabeth Joan resigned
    secretary
  24. 2015-10-16
    ➖
    WHITAKER, Karen resigned
    director
  25. 2015-04-24
    🔒
    Charge registered #14
    Lender: National Westminster Bank PLC
  26. 2012-11-01
    ➕
    AGER, Nathaniel James appointed
    director
  27. 2012-11-01
    ➕
    WALKER, Andrew Kenneth appointed
    director
  28. 2012-11-01
    ➕
    WALKER, Nicola Karren appointed
    director
  29. 2012-11-01
    ➖
    WALKER, Andrew Kenneth resigned
    director
  30. 2012-11-01
    ➕
    WHITAKER, Karen appointed
    director
  31. 2011-04-12
    🔓
    Charge satisfied #12
  32. 2011-04-06
    🔒
    Charge registered #13
    Lender: National Westminster Bank PLC
  33. 2007-06-25
    ➕
    VERBEKEN, Elizabeth Joan appointed
    secretary
  34. 2007-04-25
    ➖
    SYKES, Ian Michael resigned
    secretary
  35. 2007-04-25
    ➖
    SYKES, Ian Michael resigned
    director
  36. 2007-01-20
    🔓
    Charge satisfied #9
  37. 2006-04-04
    🔒
    Charge registered #12
    Lender: Andrew Kenneth Walker Ian Michael Sykes Juliet Ann Hall
  38. 2005-09-01
    🔓
    Charge satisfied #8
  39. 2005-09-01
    🔓
    Charge satisfied #5
  40. 2005-02-10
    🔒
    Charge registered #11
    Lender: National Westminster Bank PLC
  41. 2005-01-14
    ➖
    STODDART, Mark Harold Boyd resigned
    director
  42. 2003-02-03
    🔒
    Charge registered #10
    Lender: National Westminster Bank PLC
  43. 2003-01-29
    🔒
    Charge registered #9
    Lender: National Westminster Bank PLC
  44. 2003-01-15
    🔓
    Charge satisfied #7
  45. 2003-01-15
    🔓
    Charge satisfied #6
  46. 2003-01-15
    🔓
    Charge satisfied #4
  47. 2003-01-15
    🔓
    Charge satisfied #1
  48. 2002-11-18
    🔒
    Charge registered #8
    Lender: Andrew Kenneth Walker, Ian Michael Sykes, Mark Harold Boyd Stoddart, Juliet Ann Hall Andnorwich Union Trustees Limited
  49. 1999-02-12
    🔒
    Charge registered #7
    Lender: Birmingham Midshires Building Society
  50. 1999-02-12
    🔒
    Charge registered #6
    Lender: Birmingham Midshires Building Society
Showing most recent 50 of 59 events

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Founder age: Director aged approximately 65 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

73/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
  • secondary12+ year tenure: Director in role 14 years.
  • secondaryStable-but-static management: Company is 40 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·
Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

Group structure

Adgroup Ventures Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Adgroup Ventures Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
AD GROUP HOLDINGS LIMITED
This company · 01977783

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Adgroup Ventures Limited
Corporate entity
75–100%
75–100%board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence · firm interest06/04/2016
Mr Andrew Kenneth Walker
Individual · British · DOB 02/1961 · age 65
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Professional services · HG postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
A M AHMAD LTD→
12446990 · est 2020 · no financials extracted
————6y——
AGILE ACCOUNTS LIMITED→
12125580 · est 2019 · no financials extracted
————6y——
AGRILINX LTD→
15284266 · est 2023 · no financials extracted
————2y——
AGS ASSOCIATES EXECUTIVE SEARCH AND CONSULTING LIMITED→
13683415 · est 2021 · no financials extracted
————4y——
AIRPAC RENTALS HOLDCO LIMITED→
15314626 · est 2023 · no financials extracted
————2y——
AIRPAC RENTALS UK LIMITED→
15314750 · est 2023 · no financials extracted
————2y——
AITCHCO LTD→
11560291 · est 2018 · no financials extracted
————7y——
AJF INTERNATIONAL SEARCH LTD→
07704107 · est 2011 · no financials extracted
————14y——
AK TURNER LIMITED→
04907035 · est 2003 · no financials extracted
————22y——
ALASTAIR MACKIE LTD→
10955343 · est 2017 · no financials extracted
————8y——
ALBERT & CO AUTOMOTIVE SOLUTIONS LTD→
14712334 · est 2023 · no financials extracted
————3y——
ALCHEMIST CONSULTING GROUP LTD→
11764517 · est 2019 · no financials extracted
————7y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1986-01-15
Jurisdictionengland-wales
Primary SIC73120 — Media representation services

Registered office

Ad House 52 East Parade
Harrogate
HG1 5LT

Filing status

Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2026-10-29
Last: 2025-10-15

Officers (4 active · 6 resigned)

WALKER, Nicola Karren→
secretary · appointed 2016-02-02
View their other companies + combined net worth →
Active
AGER, Nathaniel James→
director · ~46y · appointed 2012-11-01
View their other companies + combined net worth →
Active
WALKER, Andrew Kenneth→
director · ~65y · appointed 2012-11-01
View their other companies + combined net worth →
Active
WALKER, Nicola Karren→
director · ~62y · appointed 2012-11-01
View their other companies + combined net worth →
Active
SYKES, Ian Michael→
secretary · resigned 2007-04-25
Resigned
VERBEKEN, Elizabeth Joan→
secretary · appointed 2007-06-25 · resigned 2016-02-02
Resigned
STODDART, Mark Harold Boyd→
director · ~60y · appointed 1995-03-27 · resigned 2005-01-14
Resigned
SYKES, Ian Michael→
director · ~68y · resigned 2007-04-25
Resigned
WALKER, Andrew Kenneth→
director · ~65y · resigned 2012-11-01
Resigned
WHITAKER, Karen→
director · ~59y · appointed 2012-11-01 · resigned 2015-10-16
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

15
Total charges
0
Outstanding
0
Active lenders
Status:Lender:15 of 15 shown
TypeProperties
satisfied
Nicola Karren Walker as Trustee of the Adbus Director's Special Pension Scheme / Andrew Kenneth Walker as Trustee of the Adbus Director's Special Pension Scheme / D a Budge Pension Trustees as Trustee of the Abdus Director's Special Pension Scheme
Nicola Karren Walker as Trustee of the Adbus Limited Director's Special Pension Scheme / Andrew Kenneth Walker as Trustee of the Adbus Limited Director's Special Pension Scheme / D a Budge Pension Trustees LTD as Trustee of the Abdus Limited Director's Special Pension Scheme
A registered charge1 property03/10/201621/11/2018
satisfied
National Westminster Bank
National Westminster Bank PLC
A registered charge1 property24/04/201521/11/2018
satisfied
National Westminster Bank
National Westminster Bank PLC
Debenture1 property06/04/201121/11/2018
satisfied
Andrew Kenneth Walker Ian Michael Sykes Juliet Ann Hall
Floating charge1 property04/04/200612/04/2011
satisfied
National Westminster Bank
National Westminster Bank PLC
Legal charge1 property10/02/200528/09/2016
satisfied
National Westminster Bank
National Westminster Bank PLC
Legal charge1 property03/02/200328/09/2016
satisfied
National Westminster Bank
National Westminster Bank PLC
Debenture1 property29/01/200320/01/2007
satisfied
Andrew Kenneth Walker, Ian Michael Sykes, Mark Harold Boyd Stoddart, Juliet Ann Hall Andnorwich Union Trustees
Andrew Kenneth Walker, Ian Michael Sykes, Mark Harold Boyd Stoddart, Juliet Ann Hall Andnorwich Union Trustees Limited
Floating charge1 property18/11/200201/09/2005
satisfied
Birmingham Midshires Building Society
Legal charge1 property12/02/199915/01/2003
satisfied
Birmingham Midshires Building Society
Fixed and floating charge1 property12/02/199915/01/2003
satisfied
Juliet Ann Walker / Ian Michael Sykes / Andrew Kenneth Walker / Mark Harold Boyd Stoddard
Floating charge1 property18/01/199901/09/2005
satisfied
Andrew Kenneth Walker,Ian Michael Sykes,Mark Harold Boyd and Juliet Ann Walker
Floating charge1 property06/01/199715/01/2003
satisfied
Birmingham Midshires Building Society
Fixed and floating charge1 property31/03/199424/07/1996
satisfied
Birmingham Midshires Building Society
Legal charge1 property31/03/199424/07/1996
satisfied
Virgin Money
Yorkshire Bank PLC
Debenture1 property01/04/198715/01/2003

Recent filings (156 total)

accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-03-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-22
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-07-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-21
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-06-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-16
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-17
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2022-10-17
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-02-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-18
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-05-10
confirmation-statement-with-updates
confirmation-statement · CS01
2020-10-26
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-10-12