151 PRODUCTS LIMITED
📈Growthactive
02149608 · ltd · incorporated 1987-07-23
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
£82.41M
year to Dec 2024
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Wholesale of household goods (other than musical instruments) n.e.c.
Sector: Wholesale & retail
Investor take
PursueLeverage-led grower with a 75-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 57/100. Strong seller-intent signal (63/100, director aged 75). Biggest value-creation lever: Consolidate lender relationships. 6 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (78/100).
🏦
Refinance opportunity
8 live charges · 6 lenders · oldest 28.4y
45/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 28.4 years old — likely at or near maturity.
- · 6 lenders named — inter-creditor friction likely.
- · Legal-friction score 35/100 — workable, but lender will want more DD.
- · Profitable and stable/growing — lender coverage supportable.
Data confidence
Overall: high (84/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
8 charges (8/8 with lender, 8/8 with type)
90
Directors & officers
11 officers (5 active, 11 linked, 8 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
16 connected companies via shared directors
90
Filing history
131 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation
Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.
Available from the Pro tier upwards.
See pricing →Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
74
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Profitable
Profit before tax £7,041,556
Strong revenue growth
Turnover up 20% YoY
Turnover YoY
+20%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Turnover | £82.41M | £68.85M |
| Gross profit | £24.74M | £19.91M |
| Operating profit | £7.21M | £5.95M |
| Profit before tax | £7.04M | £5.78M |
| Average employees | 14600 | 12300 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
2
filings
- • 1 confirmation-statement
- • 1 mortgage
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 mortgage
Counts from Companies House filing history.
Corporate timeline (41 events)Click to expand
- 2026-04-14📄mortgage-satisfy-charge-fullmortgage · MR04
- 2026-04-14🔓Charge satisfied #5
- 2025-06-19📄accounts-with-accounts-type-fullaccounts · AA
- 2024-11-20📄mortgage-satisfy-charge-fullmortgage · MR04
- 2024-11-20🔓Charge satisfied #7
- 2024-05-30📄accounts-with-accounts-type-fullaccounts · AA
- 2024-04-10📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2024-04-09🔒Charge registered #8Lender: Hsbc UK Bank PLC
- 2023-08-10📄accounts-with-accounts-type-fullaccounts · AA
- 2022-09-07📄accounts-with-accounts-type-fullaccounts · AA
- 2021-06-10📄accounts-with-accounts-type-fullaccounts · AA
- 2021-04-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-03-02➖SHONN, Daniel Simon resigneddirector
- 2020-10-15➖GEORGE, Ian Paul resigneddirector
- 2020-10-15📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-10-08📄accounts-with-accounts-type-fullaccounts · AA
- 2019-06-12📄accounts-with-accounts-type-fullaccounts · AA
- 2018-12-21➕GAYLE, Jennifer Claire appointeddirector
- 2018-12-21➕LEWIS, Amanda Louise appointeddirector
- 2018-12-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2018-12-21📄appoint-person-director-company-with-name-dateofficers · AP01
- 2018-08-01📄accounts-with-accounts-type-fullaccounts · AA
- 2017-11-29📄auditors-resignation-companyauditors · AUD
- 2016-11-25➖SHONN, Jeffrey Stewart resigneddirector
- 2014-02-04🔒Charge registered #7Lender: Barclays Bank PLC
- 2011-01-13🔒Charge registered #6Lender: Hsbc Invoice Finance (UK) LTD ("the Security Holder")
- 2010-12-09🔒Charge registered #5Lender: Hsbc Bank PLC
- 2010-09-30➖SHONN, Michael Warren resigneddirector
- 2009-10-21🔒Charge registered #4Lender: Hsbc Bank PLC
- 2006-02-15➖SHONN, Daniel Simon resignedsecretary
- 2006-02-10➕SHONN, Daniel Simon appointedsecretary
- 2006-02-10➕SHONN, Daniel Simon appointeddirector
- 2005-04-13➕SHONN, Richard Lee appointeddirector
- 2001-01-26🔓Charge satisfied #1
- 2000-12-11🔒Charge registered #3Lender: Hsbc Invoice Finance (UK) LTD
- 2000-11-29🔒Charge registered #2Lender: Hsbc Bank PLC
- 2000-02-01➕GEORGE, Ian Paul appointeddirector
- 1997-12-10🔒Charge registered #1Lender: The Royal Bank of Scotland PLC
- 1995-09-15➕SHONN, Steven Martin appointedsecretary
- 1995-09-15➖PRICE, Lita resignedsecretary
- 1987-07-23🏢Company incorporatedAs 151 PRODUCTS LIMITED
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Long-tenure founder: Senior director has been in place 21 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 75 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
90/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 75 years old. Natural succession window is now.
- primary20+ year tenure: Director in role 21 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 39 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med · 1 lowCharge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
5 live charges
lowHeavily leveraged with multiple live security positions — understand the capital structure before proceeding.
Group structure
Eurostation Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Eurostation Limited
Corporate parent · holds 75-100% shares
⬇
151 PRODUCTS LIMITED
This company · 02149608
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Eurostation Limited Corporate entity | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Wholesale & distribution · M postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 21THREE CLOTHING COMPANY LIMITED→ 09813139 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| 247 WHOLESALE LIMITED→ 12762828 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 295 LTD→ 14318799 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 333 SUPPLIES LTD→ 11593679 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| 33MM STUDIO LTD→ 14881713 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 3D-JER SERVICES LTD→ 16982369 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 5STAR EXPRESS GLOBAL SERVICES LTD→ 16782046 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 777 GROUP LTD→ 16162518 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 78 TRADERS LTD→ 14676406 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 786 PRODUCTS LIMITED→ 17046667 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 7G TELECOM UK LTD→ 16685461 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 804 THE PUBLIC LOVESUDO LTD→ 16224851 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1987-07-23
Jurisdictionengland-wales
Primary SIC46499 — Wholesale of household goods (other than musical instruments) n.e.c.
Registered office
The Old School House
39 Bengal Street
Manchester
M4 6AF
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-04-23
Last: 2026-04-09
Officers (5 active · 6 resigned)
SHONN, Steven Martin→
Activesecretary · appointed 1995-09-15
View their other companies + combined net worth →
GAYLE, Jennifer Claire→
Activedirector · ~50y · appointed 2018-12-21
View their other companies + combined net worth →
LEWIS, Amanda Louise→
Activedirector · ~45y · appointed 2018-12-21
View their other companies + combined net worth →
SHONN, Richard Lee→
Activedirector · ~49y · appointed 2005-04-13
View their other companies + combined net worth →
Active
PRICE, Lita→
Resignedsecretary · resigned 1995-09-15
SHONN, Daniel Simon→
Resignedsecretary · appointed 2006-02-10 · resigned 2006-02-15
GEORGE, Ian Paul→
Resigneddirector · ~68y · appointed 2000-02-01 · resigned 2020-10-15
SHONN, Daniel Simon→
Resigneddirector · ~56y · appointed 2006-02-10 · resigned 2021-03-02
SHONN, Jeffrey Stewart→
Resigneddirector · ~70y · resigned 2016-11-25
SHONN, Michael Warren→
Resigneddirector · ~78y · resigned 2010-09-30
Click a director name to see their full track record across all companies.
Mortgages & charges
8
Total charges
5
Outstanding
1
Active lenders
Status:Lender:8 of 8 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 09/04/2024 | — | |
| satisfied | Barclays Barclays Bank PLC | A registered charge | 1 property | 04/02/2014 | 20/11/2024 | |
| outstanding | HSBC Hsbc Invoice Finance (UK) LTD ("the Security Holder") | Floating charge (all assets) | 1 property | 13/01/2011 | — | |
| satisfied | HSBC Hsbc Bank PLC | Legal assignment | 1 property | 09/12/2010 | 14/04/2026 | |
| outstanding | HSBC Hsbc Bank PLC | Legal mortgage | 1 property | 21/10/2009 | — | |
| outstanding | HSBC Hsbc Invoice Finance (UK) LTD | Fixed charge on purchased debts which fail to vest | 1 property | 11/12/2000 | — | |
| outstanding | HSBC Hsbc Bank PLC | Debenture | 1 property | 29/11/2000 | — | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland PLC | Debenture | 1 property | 10/12/1997 | 26/01/2001 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (131 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-14
mortgage-satisfy-charge-full
mortgage · MR04
2026-04-14
accounts-with-accounts-type-full
accounts · AA
2025-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-22
mortgage-satisfy-charge-full
mortgage · MR04
2024-11-20
accounts-with-accounts-type-full
accounts · AA
2024-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-22
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-04-10
accounts-with-accounts-type-full
accounts · AA
2023-08-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-12
accounts-with-accounts-type-full
accounts · AA
2022-09-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-26
accounts-with-accounts-type-full
accounts · AA
2021-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-19
termination-director-company-with-name-termination-date
officers · TM01
2021-04-16