APPLETON POTATO MART LIMITED

🌳Matureactive
02162939 · private-limited-guarant-nsc · incorporated 1987-09-10
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Apr 2025
Net worth
£133.8k
book net assets
Opportunity
81/100
Exceptional
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What this business does
Primary activity: Other social work activities without accommodation n.e.c.
Sector: Human health & social work
Investor take
Pursue
Asset-holding vehicle with a 86-year-old founder — textbook succession opportunity.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 86). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (63/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
14 officers (7 active, 14 linked, 12 with DOB)
87
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
1 connected companies via shared directors
48
Filing history
109 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £133,787

Key financials

1 year extracted from filed iXBRL accounts
Cash
£520
Net Worth
£134k
Current Assets
£702
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-04-30
Total assets£133.8k
Current assets£702
Cash£520
Debtors£182
Net assets£133.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (31 events)Click to expand
  1. 2025-12-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-11-11
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2025-10-30
    MOUNFIELD, Ronald resigned
    director
  4. 2025-02-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-10-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2023-12-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-08-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2023-08-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2022-12-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-12-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-12-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2019-11-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-12-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-12-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2018-12-13
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  16. 2018-12-13
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  17. 2018-12-01
    WILDMAN, Antony Charles appointed
    secretary
  18. 2018-12-01
    GOUGH, Ian James resigned
    secretary
  19. 2018-08-06
    📄
    notification-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC08
  20. 2018-03-05
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  21. 2009-10-14
    WRIGHT, Ernest appointed
    director
  22. 2006-10-18
    WILKINSON, Roger resigned
    director
  23. 2000-10-25
    ROSTON, David appointed
    director
  24. 1999-11-01
    BOOTH, John Raymond resigned
    director
  25. 1999-01-28
    MOUNFIELD, Frederick resigned
    director
  26. 1997-10-15
    WILKINSON, Robert Charles appointed
    director
  27. 1995-09-13
    MOUNFIELD, Ronald appointed
    director
  28. 1992-08-27
    WHALLEY, Sidney resigned
    director
  29. 1992-08-06
    CROSS, John Massey appointed
    director
  30. 1991-10-04
    BARTON, Jack resigned
    director
  31. 1987-09-10
    🏢
    Company incorporated
    As APPLETON POTATO MART LIMITED

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -6 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 34 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 86 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

90/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 86 years old. Natural succession window is now.
  • primary20+ year tenure: Director in role 34 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 39 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeprivate-limited-guarant-nsc
Incorporated1987-09-10
Jurisdictionengland-wales
Primary SIC88990 — Other social work activities without accommodation n.e.c.

Registered office

Commonside Common Lane
Lach Dennis
Northwich
CW9 7TB
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-08-10
Last: 2025-07-27

Officers (7 active · 7 resigned)

WILDMAN, Antony Charles
secretary · appointed 2018-12-01
View their other companies + combined net worth →
Active
CROSS, John Massey
director · ~72y · appointed 1992-08-06
View their other companies + combined net worth →
Active
GOUGH, Ian James
director · ~74y
View their other companies + combined net worth →
Active
ROSTON, David
director · ~86y · appointed 2000-10-25
View their other companies + combined net worth →
Active
WILKINSON, Robert Charles
director · ~82y · appointed 1997-10-15
View their other companies + combined net worth →
Active
WILKINSON, Stephen Roger
director · ~73y
View their other companies + combined net worth →
Active
WRIGHT, Ernest
director · ~83y · appointed 2009-10-14
View their other companies + combined net worth →
Active
GOUGH, Ian James
secretary · resigned 2018-12-01
Resigned
BARTON, Jack
director · ~106y · resigned 1991-10-04
Resigned
BOOTH, John Raymond
director · ~97y · resigned 1999-11-01
Resigned
MOUNFIELD, Frederick
director · ~116y · resigned 1999-01-28
Resigned
MOUNFIELD, Ronald
director · ~85y · appointed 1995-09-13 · resigned 2025-10-30
Resigned
WHALLEY, Sidney
director · ~111y · resigned 1992-08-27
Resigned
WILKINSON, Roger
director · ~109y · resigned 2006-10-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (109 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-15
termination-director-company-with-name-termination-date
officers · TM01
2025-11-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-19
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-10-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-08-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-08-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-24