DIRECT LINE INSURANCE GROUP LIMITED

🌳Matureactive

02280426 · ltd · incorporated 1988-07-26

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Why now

Window closing · medium confidence

Getting harder to buy — profile has hardened into "well run hard buy" recently.

· Investment thesis: unclassified → well_run_hard_buy
· Hygiene score: 75 → 85

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

What changed my view

Last 30 days

Picture improved over the last 30 days — 1 positive signal vs 0 negative.

·Investment thesis: unclassified → well_run_hard_buy
↑Hygiene score: 75 → 85

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value

—

Upgrade to see

Turnover

—

not disclosed

Net worth

—

book net assets

Opportunity

76/100

Strong

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Activities of head offices

Sector: Professional, scientific & technical

Investor take

Pursue

Active trading company with a 79-year-old founder — textbook succession opportunity.

Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (63/100, director aged 79). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

No iXBRL financials extracted

Lenders & charges

Confirmed no charges registered

Directors & officers

71 officers (12 active, 71 linked, 64 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

4 connected companies via shared directors

Filing history

604 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

76/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Recent activity

Last 30 days

filings

• 2 capital

Last 90 days

filings

• 3 capital
• 3 miscellaneous
• 1 officers

Last 180 days

filings

• 3 capital
• 3 miscellaneous
• 2 officers

Counts from Companies House filing history.

Corporate timeline (153 events)Click to expand

2026-06-20
📄
capital-allotment-shares
capital · SH01
2026-06-20
📄
capital-allotment-shares
capital · SH01
2026-06-09
➕
CLUBE, Joanne Elizabeth appointed
director
2026-06-09
📄
appoint-person-director-company-with-name-date
officers · AP01
2026-06-02
📄
capital-allotment-shares
capital · SH01
2026-05-29
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-05-28
📄
legacy
miscellaneous · ANNOTATION
2026-05-28
📄
legacy
miscellaneous · ANNOTATION
2026-05-28
📄
legacy
miscellaneous · ANNOTATION
2026-04-21
📄
accounts-with-accounts-type-full
accounts · AA
2026-03-19
📄
termination-director-company-with-name-termination-date
officers · TM01
2026-03-09
➖
POND, Stephen Forder resigned
director
2025-12-03
✏️
certificate-re-registration-public-limited-company-to-private
change-of-name · CERT10
2025-12-03
📄
re-registration-memorandum-articles
incorporation · MAR
2025-12-03
📄
resolution
resolution · RESOLUTIONS
2025-12-03
✏️
reregistration-public-to-private-company
change-of-name · RR02
2025-11-19
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-11-11
📄
auditors-resignation-company
auditors · AUD
2025-10-30
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-10-17
➕
ADAMSON, Jane Elizabeth appointed
director
2025-07-31
📄
change-corporate-secretary-company-with-change-date
officers · CH04
2025-07-30
📄
capital-allotment-shares
capital · SH01
2025-07-30
✏️
legacy
change-of-name · RP04SH01
2025-07-29
📄
capital-allotment-shares
capital · SH01
2025-07-29
📄
capital-allotment-shares
capital · SH01
2025-07-18
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-07-18
📄
appoint-person-director-company-with-name-date
officers · AP01
2025-07-03
➖
CLIFTON, Roger Cheston resigned
secretary
2025-07-01
➕
AVIVA COMPANY SECRETARIAL SERVICES LIMITED appointed
corporate-secretary
2025-07-01
➕
ARONSON, Rees appointed
director
2025-07-01
➕
CLARK, Chris appointed
director
2025-07-01
➕
CLARK, Ian appointed
director
2025-07-01
➕
FRY, Fiona appointed
director
2025-07-01
➕
HARIA, Deepak appointed
director
2025-07-01
➕
JONES, Charlotte Claire appointed
director
2025-07-01
➕
NESTARES, Cristina appointed
director
2025-07-01
➕
SCOTT, Wesley appointed
director
2025-07-01
➕
STORAH, Jason Philip appointed
director
2025-07-01
➖
CORRIGAN, Tracy Joan resigned
director
2025-07-01
➖
GRAY, Danuta resigned
director
2025-07-01
➖
GREGORY, Mark Julian, Mr resigned
director
2025-07-01
➖
HAGH, Carol resigned
director
2025-07-01
➖
JOSEPH, Adrian Christopher resigned
director
2025-07-01
➖
LEWIS, Mark Peter resigned
director
2025-07-01
➖
MCBAIN, Fiona Catherine resigned
director
2025-07-01
➖
NEAVE, David Stanley resigned
director
2025-07-01
➕
POND, Stephen Forder appointed
director
2025-07-01
➖
POOLE, Jane Carmel resigned
director
2025-07-01
➖
STEWART, Gregor Ninian resigned
director
2025-07-01
➖
WARD, Richard Churchill resigned
director

Showing most recent 50 of 153 events

Owner dependency

63/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

-11 active directors: Broader management team in place — suggests transferable governance.
+Founder age: Director aged approximately 79 — succession pressure is live.
+Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

60/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

primaryFounder aged 70+: Senior director is approximately 79 years old. Natural succession window is now.

Red flags

1 med ·

Name changed 3 times

medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-12-03: certificate-re-registration-public-limited-company-to-private; 2025-12-03: reregistration-public-to-private-company

Group structure

Aviva Insurance Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️

Aviva Insurance Limited

Corporate parent · holds 75-100% shares · board control

ultimate parent

⬇

DIRECT LINE INSURANCE GROUP LIMITED

This company · 02280426

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Aviva Insurance Limited Corporate entity	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control	02/07/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

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AMN ENGINEERING LTD→ 15458662 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
ANDERSON PLANT HIRE LIMITED→ 15601583 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
ANDERSON WRAY LTD→ 07707093 · est 2011 · no financials extracted	—	—	—	—	14y	—	—
ANDREW BLOY LTD→ 09419444 · est 2015 · no financials extracted	—	—	—	—	11y	—	—
ANDREW MORTON ASSOCIATES LIMITED→ 05682464 · est 2006 · no financials extracted	—	—	—	—	20y	—	—
ANDREW WESTBY CONSULTING LTD→ 16800997 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ANDREW WINSTON MORTGAGE SERVICES LTD→ 16716530 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ANDY BRIGHTON ENGINEERING SERVICES LIMITED→ 12510216 · est 2020 · no financials extracted	—	—	—	—	6y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated1988-07-26

Jurisdictionengland-wales

Primary SIC70100 — Activities of head offices

Registered office

8 Surrey Street

Norwich

Norfolk

NR1 3NG

United Kingdom

Filing status

Accounts

Next due: 2027-09-30

Last made up to: 2025-12-31

Confirmation statement

Next due: 2026-12-01

Last: 2025-11-17