AVIVA BRANDS LIMITED
🌳Matureactive
02346461 · ltd · incorporated 1989-02-13
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
28 officers (4 active, 28 linked, 23 with DOB)
86
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
21 connected companies via shared directors
90
Filing history
175 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (67 events)Click to expand
- 2026-01-21📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-01-08➖SIM, Rhona Helen resigneddirector
- 2025-09-23📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-09-11📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-09➕CALLAGHAN, Lee Patrick appointeddirector
- 2025-09-09➕MACINTYRE, Jamie appointeddirector
- 2025-09-09➕MORGAN, Alice Parker appointeddirector
- 2025-09-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-08-06➖POTTER, Helen resigneddirector
- 2024-09-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-19📄change-corporate-secretary-company-with-change-dateofficers · CH04
- 2024-03-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-07-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-07-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-01-12📄change-person-director-company-with-change-dateofficers · CH01
- 2021-07-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-02-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-02-23📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-02-18➖HAYNES, Alexander James William resigneddirector
- 2021-02-18➕SIM, Rhona Helen appointeddirector
- 2021-01-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-01-11📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-12-31➕POTTER, Helen appointeddirector
- 2020-12-31➖ROSE, David Rowley resigneddirector
- 2020-12-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-09-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-04-10➕HAYNES, Alexander James William appointeddirector
- 2019-04-10➖OKIKE, Adaeze resigneddirector
- 2018-10-03➖BIRKS, Charlotte resigneddirector
- 2018-09-12➕BIRKS, Charlotte appointeddirector
- 2018-03-08➕OKIKE, Adaeze appointeddirector
- 2018-02-16➖HOSTLER, Rowan Tracy resigneddirector
- 2015-09-25➖BAILY, Kathryn Anna resigneddirector
- 2015-09-25➕HOSTLER, Rowan Tracy appointeddirector
- 2014-09-12➖COOPER, Kirstine Ann resigneddirector
- 2014-09-12➖AVIVA DIRECTOR SERVICES LIMITED resignedcorporate-director
- 2014-09-11➕BAILY, Kathryn Anna appointeddirector
- 2014-09-11➕ROSE, David Rowley appointeddirector
- 2014-09-11➖AVIVA COMPANY SECRETARIAL SERVICES LIMITED resignedcorporate-director
- 2010-12-31➖JONES, Edward Graham resigneddirector
- 2007-08-03➖WHITAKER, Richard Andrew resigneddirector
- 2003-03-20➕COOPER, Kirstine Ann appointeddirector
- 2003-03-20➕JONES, Edward Graham appointeddirector
- 2003-03-20➕WHITAKER, Richard Andrew appointeddirector
- 1998-12-01➕AVIVA COMPANY SECRETARIAL SERVICES LIMITED appointedcorporate-director
- 1998-11-30➖WHITAKER, Richard Andrew resigneddirector
- 1998-10-27➕AVIVA DIRECTOR SERVICES LIMITED appointedcorporate-director
- 1998-09-30➖POLSOM JENKINS, Keith resigneddirector
Showing most recent 50 of 67 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
40/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
Red flags
1 med ·2 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: POTTER, Helen resigned 2025-08-06; SIM, Rhona Helen resigned 2026-01-08
Group structure
Undershaft Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Undershaft Limited
Corporate parent · holds 75-100% shares · board control
⬇
AVIVA BRANDS LIMITED
This company · 02346461
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Undershaft Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 24KARATDIGITIZING LTD.→ 14604581 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 2P0 LTD→ 15789228 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 31 NEW INN YARD LTD→ 16772842 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 3D PRINT FARM LTD→ 13057608 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 4ALPHASNUTRITION LTD→ 16420997 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4BIO SELECT I RTB SPV LP→ LP024494 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 4BIO VENTURES II GP2 LLP→ OC424714 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| 4BIO VENTURES III LP→ LP022892 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 4MOST HOLDINGS LLP→ OC457234 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4T DEVELOPMENTS LLP→ OC457665 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 4TH INDUSTRIAL (UK) LIMITED PARTNERSHIP→ LP021478 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 4TH INDUSTRIAL AMMOLITE LIMITED PARTNERSHIP→ LP024316 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1989-02-13
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999
Registered office
80 Fenchurch Street
London
EC3M 4AE
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-05-31
Last: 2025-05-17
Officers (4 active · 24 resigned)
AVIVA COMPANY SECRETARIAL SERVICES LIMITED→
Activecorporate-secretary · appointed 1994-10-18
View their other companies + combined net worth →
CALLAGHAN, Lee Patrick→
Activedirector · ~62y · appointed 2025-09-09
View their other companies + combined net worth →
MACINTYRE, Jamie→
Activedirector · ~38y · appointed 2025-09-09
View their other companies + combined net worth →
MORGAN, Alice Parker→
Activedirector · ~43y · appointed 2025-09-09
View their other companies + combined net worth →
CLOUGH, Richard Stanley→
Resignedsecretary · appointed 1992-10-06 · resigned 1994-09-16
D'ARDENNE, John→
Resignedsecretary · resigned 1992-03-25
BAILY, Kathryn Anna→
Resigneddirector · ~48y · appointed 2014-09-11 · resigned 2015-09-25
BIRKS, Charlotte→
Resigneddirector · ~50y · appointed 2018-09-12 · resigned 2018-10-03
CHELMIAH, Pamela Joan→
Resigneddirector · ~85y · resigned 1991-04-10
COOPER, Kirstine Ann→
Resigneddirector · ~62y · appointed 2003-03-20 · resigned 2014-09-12
GRANT, Keith Nigel→
Resigneddirector · ~72y · appointed 1995-10-20 · resigned 1998-06-30
HAYNES, Alexander James William→
Resigneddirector · ~34y · appointed 2019-04-10 · resigned 2021-02-18
HOSTLER, Rowan Tracy→
Resigneddirector · ~58y · appointed 2015-09-25 · resigned 2018-02-16
JONES, Edward Graham→
Resigneddirector · ~76y · appointed 2003-03-20 · resigned 2010-12-31
LEAF, Robert Stephen→
Resigneddirector · ~95y · appointed 1992-03-25 · resigned 1994-11-01
OKIKE, Adaeze→
Resigneddirector · ~41y · appointed 2018-03-08 · resigned 2019-04-10
PAGE, Anthony Sherwin→
Resigneddirector · ~82y · resigned 1992-10-05
POLSOM JENKINS, Keith→
Resigneddirector · ~79y · appointed 1995-10-20 · resigned 1998-09-30
POTTER, Helen→
Resigneddirector · ~44y · appointed 2020-12-31 · resigned 2025-08-06
ROSE, David Rowley→
Resigneddirector · ~76y · appointed 2014-09-11 · resigned 2020-12-31
Click a director name to see their full track record across all companies.
Recent filings (175 total)
termination-director-company-with-name-termination-date
officers · TM01
2026-01-21
accounts-with-accounts-type-dormant
accounts · AA
2025-09-23
termination-director-company-with-name-termination-date
officers · TM01
2025-09-11
appoint-person-director-company-with-name-date
officers · AP01
2025-09-09
appoint-person-director-company-with-name-date
officers · AP01
2025-09-09
appoint-person-director-company-with-name-date
officers · AP01
2025-09-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-30
accounts-with-accounts-type-dormant
accounts · AA
2024-09-20
change-corporate-secretary-company-with-change-date
officers · CH04
2024-09-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-03-26
accounts-with-accounts-type-dormant
accounts · AA
2023-07-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-18
accounts-with-accounts-type-dormant
accounts · AA
2022-07-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-17