CERAMICS OF DISTINCTION LIMITED

🌳Matureactive
02387563 · ltd · incorporated 1989-05-22
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£50.0k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
Investor take
Pursue
Asset-holding vehicle with a 75-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 75). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
9 officers (3 active, 9 linked, 5 with DOB)
81
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
9 connected companies via shared directors
72
Filing history
115 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £50,000

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£50k
~ YoY
Current Assets
£50k
~ YoY
Current Liabilities
£0£10k£20k£30k£40k£50kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-12-312023-12-31
Total assets£50.0k£50.0k
Current assets£50.0k£50.0k
Net assets£50.0k£50.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
  1. 2025-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-04-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2025-04-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-03-22
    HOWELLS, Simon James appointed
    secretary
  6. 2024-03-22
    BEECH, David Shaun resigned
    secretary
  7. 2024-03-22
    BEECH, David Shaun resigned
    director
  8. 2024-03-22
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  9. 2024-03-22
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2024-03-22
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  11. 2023-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2023-09-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2023-09-27
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2023-09-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2023-09-27
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2023-09-27
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2023-09-27
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  18. 2023-09-27
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2022-09-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  20. 2022-06-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  21. 2021-12-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  22. 2021-10-07
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  23. 2016-09-19
    HOWELLS, Simon James appointed
    director
  24. 2016-09-18
    WEEKS, Paul Stuart resigned
    director
  25. 2013-11-01
    BEECH, David Shaun appointed
    director
  26. 2012-08-15
    BEECH, David Shaun appointed
    secretary
  27. 2012-07-12
    SILCOX, Peter James resigned
    secretary
  28. 2007-01-01
    SILCOX, Peter James appointed
    secretary
  29. 2007-01-01
    WEEKS, Paul Stuart resigned
    secretary
  30. 2001-01-31
    ROBERTS, Mark Andrew resigned
    director
  31. 1998-01-06
    ROBERTS, Mark Andrew appointed
    director
  32. 1989-05-22
    🏢
    Company incorporated
    As CERAMICS OF DISTINCTION LIMITED

Owner dependency

81/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 75 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

66/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 75 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Craven Dunnill & Co Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Craven Dunnill & Co Ltd
Corporate parent · holds 75-100% shares
ultimate parent
CERAMICS OF DISTINCTION LIMITED
This company · 02387563

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Peter John Howells
Individual · British · DOB 03/1951 · age 75
75100%
75-100% shares06/04/2016
Craven Dunnill & Co Ltd
Corporate entity
75100%
75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1989-05-22
Jurisdictionengland-wales
Primary SIC46900 — Non-specialised wholesale trade

Registered office

Craven Dunnill Stourbridge Road
Bridgnorth
Shropshire
WV15 6AS
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-07-26
Last: 2026-07-12

Officers (3 active · 6 resigned)

HOWELLS, Simon James
secretary · appointed 2024-03-22
View their other companies + combined net worth →
Active
HOWELLS, Peter John
director · ~75y
View their other companies + combined net worth →
Active
HOWELLS, Simon James
director · ~45y · appointed 2016-09-19
View their other companies + combined net worth →
Active
BEECH, David Shaun
secretary · appointed 2012-08-15 · resigned 2024-03-22
Resigned
SILCOX, Peter James
secretary · appointed 2007-01-01 · resigned 2012-07-12
Resigned
WEEKS, Paul Stuart
secretary · resigned 2007-01-01
Resigned
BEECH, David Shaun
director · ~48y · appointed 2013-11-01 · resigned 2024-03-22
Resigned
ROBERTS, Mark Andrew
director · ~68y · appointed 1998-01-06 · resigned 2001-01-31
Resigned
WEEKS, Paul Stuart
director · ~77y · resigned 2016-09-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (115 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-07-14
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-30
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-15
change-person-director-company-with-change-date
officers · CH01
2025-04-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-04-09
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-17
appoint-person-secretary-company-with-name-date
officers · AP03
2024-03-22
termination-director-company-with-name-termination-date
officers · TM01
2024-03-22
termination-secretary-company-with-name-termination-date
officers · TM02
2024-03-22
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-09-27
change-person-director-company-with-change-date
officers · CH01
2023-09-27
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-09-27
change-person-director-company-with-change-date
officers · CH01
2023-09-27