A.F.K. (MARKETING) LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 81/100 (exceptional), bankability 57/100. Strong seller-intent signal (83/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (73/100).
Refinance opportunity
4 live charges · 3 lenders · oldest 31.9y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 31.9 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 35/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 16 | 1700 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (32 events)Click to expand
- 2025-11-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-03-10📄change-person-director-company-with-change-dateofficers · CH01
- 2024-12-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-22📍move-registers-to-sail-company-with-new-addressaddress · AD03
- 2024-08-22📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2024-08-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-12-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-06📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2022-12-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-03-04📄change-person-director-company-with-change-dateofficers · CH01
- 2022-02-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-02-23📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2021-12-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-11-01➖KING, Anthony Frederick resignedsecretary
- 2021-11-01➖KING, Anthony Frederick resigneddirector
- 2020-11-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-02-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2019-10-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2015-01-23➕WILKERSON, Mark appointeddirector
- 2011-08-12🔒Charge registered #4Lender: Hsbc Bank PLC
- 2004-05-26🔒Charge registered #3Lender: Hsbc Bank PLC
- 2003-02-06🔒Charge registered #2Lender: Hsbc Invoice Finance (UK) LTD
- 1994-06-24🔒Charge registered #1Lender: Midland Bank PLC
- 1991-02-22🏢Company incorporatedAs A.F.K. (MARKETING) LIMITED
- 1991-02-22➕KING, Christopher John Alan appointeddirector
- 1991-02-22➕KING, Anthony Frederick appointedsecretary
- 1991-02-22➕LONDON LAW SECRETARIAL LIMITED appointedcorporate-nominee-secretary
- 1991-02-22➖LONDON LAW SECRETARIAL LIMITED resignedcorporate-nominee-secretary
- 1991-02-22➕KING, Anthony Frederick appointeddirector
- 1991-02-22➕LONDON LAW SERVICES LIMITED appointedcorporate-nominee-director
- 1991-02-22➖LONDON LAW SERVICES LIMITED resignedcorporate-nominee-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 35 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 65 — succession pressure is live.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 35 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 35 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Group structure
A.F.K. (Holdings) Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
A.F.K. (Holdings) Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/04/2017 |
2 historic (ceased) PSCs
- Mr Christopher John Alan Kingceased 01/04/2017· 25-50% shares
- Mr Anthony Frederick Kingceased 01/04/2017· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 4 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | HSBC Hsbc Bank PLC | Legal assignment | 1 property | 12/08/2011 | — | |
| outstanding | HSBC Hsbc Bank PLC | Legal mortgage | 1 property | 26/05/2004 | — | |
| outstanding | HSBC Hsbc Invoice Finance (UK) LTD | Fixed charge on purchased debts which fail to vest | 1 property | 06/02/2003 | — | |
| outstanding | Midland Bank Midland Bank PLC | Fixed and floating charge | 1 property | 24/06/1994 | — |