ADJUST UK LIMITED

💤Zombieactive
02663166 · ltd · incorporated 1991-11-15
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pursue
Active trading company with a 77-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 77). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
10 officers (2 active, 10 linked, 5 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
84 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
  1. 2025-09-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-11-21
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2023-11-09
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2022-12-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2021-05-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2021-04-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2019-11-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2018-11-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2017-05-24
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2016-09-20
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2015-11-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2015-11-23
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2014-11-18
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2014-11-18
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  15. 2013-11-19
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2001-01-02
    ➕
    ELLIOTT, Linda Susan appointed
    secretary
  17. 2001-01-02
    ➕
    ELLIOTT, Anthony Reginald appointed
    director
  18. 2001-01-02
    ➖
    ELLIOTT, Susan Lesley resigned
    secretary
  19. 2001-01-02
    ➖
    ELLIOTT, Andrew Neil resigned
    director
  20. 1996-12-12
    ➕
    ELLIOTT, Susan Lesley appointed
    secretary
  21. 1996-12-12
    ➖
    PETERS, John David resigned
    secretary
  22. 1996-12-12
    ➕
    ELLIOTT, Andrew Neil appointed
    director
  23. 1996-12-12
    ➖
    PETERS, Ann-Marie resigned
    director
  24. 1996-12-12
    ➖
    PETERS, David Andrew resigned
    director
  25. 1996-12-12
    ➖
    PETERS, John David resigned
    director
  26. 1994-06-01
    ➖
    PETERS, Ann-Marie resigned
    secretary
  27. 1994-06-01
    ➕
    PETERS, John David appointed
    secretary
  28. 1991-11-15
    🏢
    Company incorporated
    As ADJUST UK LIMITED
  29. 1991-11-15
    ➕
    PETERS, Ann-Marie appointed
    secretary
  30. 1991-11-15
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  31. 1991-11-15
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  32. 1991-11-15
    ➕
    PETERS, Ann-Marie appointed
    director
  33. 1991-11-15
    ➕
    PETERS, David Andrew appointed
    director
  34. 1991-11-15
    ➕
    PETERS, John David appointed
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 77 — succession pressure is live.

Succession & seller-readiness

100/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 77 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 35 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Anthony Reginald Elliott
Individual · British · DOB 10/1949 · age 77
75–100%
—75-100% shares14/11/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1991-11-15
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

Linton House
Domgay Road Four Crosses
Llanymynech
Powys
SY22 6SN

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-11-05
Last: 2025-10-22

Officers (2 active · 8 resigned)

ELLIOTT, Linda Susan→
secretary · appointed 2001-01-02
View their other companies + combined net worth →
Active
ELLIOTT, Anthony Reginald→
director · ~77y · appointed 2001-01-02
View their other companies + combined net worth →
Active
ELLIOTT, Susan Lesley→
secretary · appointed 1996-12-12 · resigned 2001-01-02
Resigned
PETERS, Ann-Marie→
secretary · appointed 1991-11-15 · resigned 1994-06-01
Resigned
PETERS, John David→
secretary · appointed 1994-06-01 · resigned 1996-12-12
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 1991-11-15 · resigned 1991-11-15
Resigned
ELLIOTT, Andrew Neil→
director · ~72y · appointed 1996-12-12 · resigned 2001-01-02
Resigned
PETERS, Ann-Marie→
director · ~76y · appointed 1991-11-15 · resigned 1996-12-12
Resigned
PETERS, David Andrew→
director · ~82y · appointed 1991-11-15 · resigned 1996-12-12
Resigned
PETERS, John David→
director · ~55y · appointed 1991-11-15 · resigned 1996-12-12
Resigned

Click a director name to see their full track record across all companies.

Recent filings (84 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-22
accounts-with-accounts-type-dormant
accounts · AA
2025-09-29
accounts-with-accounts-type-dormant
accounts · AA
2024-11-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-15
accounts-with-accounts-type-dormant
accounts · AA
2023-11-09
accounts-with-accounts-type-dormant
accounts · AA
2022-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-20
accounts-with-accounts-type-dormant
accounts · AA
2021-05-12
accounts-with-accounts-type-dormant
accounts · AA
2021-04-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-01-15
accounts-with-accounts-type-dormant
accounts · AA
2019-11-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-11-26
accounts-with-accounts-type-dormant
accounts · AA
2018-11-29