BUSHELLS BAKERY LIMITED
💤Zombieactive
02719515 · ltd · incorporated 1992-06-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£150.6k
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Manufacture of bread; manufacture of fresh pastry goods and cakes
Sector: Manufacturing
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (1 active, 8 linked, 5 with DOB)
83
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
106 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £150,565
Net assets shrinking
Down £38,987 YoY
Cash YoY
-29%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£31k
↓ 29% YoY
Net Worth
£151k
↓ 21% YoY
Current Assets
£58k
↓ 34% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £197.1k | £243.8k |
| Current assets | £57.6k | £87.7k |
| Cash | £31.3k | £44.2k |
| Debtors | £11.0k | £30.1k |
| Net assets | £150.6k | £189.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
4
filings
- • 2 persons-with-significant-control
- • 1 confirmation-statement
- • 1 officers
Last 90 days
4
filings
- • 2 persons-with-significant-control
- • 1 confirmation-statement
- • 1 officers
Last 180 days
5
filings
- • 2 persons-with-significant-control
- • 1 confirmation-statement
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
- 2026-05-18📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-05-15📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-05-03📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-03-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-03-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-03-25📄change-person-director-company-with-change-dateofficers · CH01
- 2023-12-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-05-30📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-05-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-04-18➖BAYFIELD, Paul Alan resigneddirector
- 2022-03-25➖BAYFIELD, Patricia Kathleen resignedsecretary
- 2022-03-25➖BAYFIELD, Patricia Kathleen resigneddirector
- 2022-03-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-03-25📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2021-11-23📄capital-return-purchase-own-sharescapital · SH03
- 2021-11-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-05-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-05-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-05-15➖NORMAN, Susan, Mrs. resigneddirector
- 2007-05-01➕ELLIS, Matthew Leon, Mr. appointeddirector
- 2007-05-01➕NORMAN, Susan, Mrs. appointeddirector
- 2004-05-17➕BAYFIELD, Patricia Kathleen appointeddirector
- 1998-06-09➖BAYFIELD, Ann Margaret resignedsecretary
- 1998-06-09➕BAYFIELD, Patricia Kathleen appointedsecretary
- 1998-06-09➖BAYFIELD, Ann Margaret resigneddirector
- 1992-06-02🏢Company incorporatedAs BUSHELLS BAKERY LIMITED
- 1992-06-02➕BAYFIELD, Ann Margaret appointedsecretary
- 1992-06-02➕SWIFT INCORPORATIONS LIMITED appointedcorporate-nominee-secretary
- 1992-06-02➖SWIFT INCORPORATIONS LIMITED resignedcorporate-nominee-secretary
- 1992-06-02➕BAYFIELD, Ann Margaret appointeddirector
- 1992-06-02➕BAYFIELD, Paul Alan appointeddirector
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
68/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 19 years.
- secondaryStable-but-static management: Company is 34 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr. Matthew Leon Ellis Individual · British · DOB 08/1975 · age 51 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 13/03/2026 |
3 historic (ceased) PSCs
- Mr Matthew Leon Ellisceased 13/03/2026· 75-100% shares · 75-100% voting · board control
- Mrs Susan Normanceased 01/05/2021· 25-50% shares
- Mr Paul Alan Bayfieldceased 14/04/2022· 50-75% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Food & drink · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ADRIAN MOYA LTD→ 11442100 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AFD CONSULTANCY LIMITED→ 16314598 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AISH BAKERY LTD→ 14568823 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ALCHEMY BRANDS LTD→ 15848560 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BARKING FOX DRINKS COMPANY LTD→ 15826945 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BENNETT BREWING LIMITED→ 13011722 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BENY FOOD LTD→ 16548155 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BORN TO RUM LTD→ 15854302 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BOUJEE FIZZ LIMITED→ 15723587 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BROADS BEEF AND LAMB LTD→ 15758182 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| BROADS GIN LTD→ 12646101 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BUZZING WORLD LIMITED→ 15217732 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1992-06-02
Jurisdictionengland-wales
Primary SIC10710 — Manufacture of bread; manufacture of fresh pastry goods and cakes
Registered office
41 Tennyson Road
Lowestoft
Suffolk
NR32 1PS
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-27
Last: 2026-03-13
Officers (1 active · 7 resigned)
ELLIS, Matthew Leon, Mr.→
Activedirector · ~51y · appointed 2007-05-01
View their other companies + combined net worth →
BAYFIELD, Ann Margaret→
Resignedsecretary · appointed 1992-06-02 · resigned 1998-06-09
BAYFIELD, Patricia Kathleen→
Resignedsecretary · appointed 1998-06-09 · resigned 2022-03-25
SWIFT INCORPORATIONS LIMITED→
Resignedcorporate-nominee-secretary · appointed 1992-06-02 · resigned 1992-06-02
BAYFIELD, Ann Margaret→
Resigneddirector · ~78y · appointed 1992-06-02 · resigned 1998-06-09
BAYFIELD, Patricia Kathleen→
Resigneddirector · ~74y · appointed 2004-05-17 · resigned 2022-03-25
BAYFIELD, Paul Alan→
Resigneddirector · ~78y · appointed 1992-06-02 · resigned 2022-04-18
NORMAN, Susan, Mrs.→
Resigneddirector · ~70y · appointed 2007-05-01 · resigned 2021-05-15
Click a director name to see their full track record across all companies.
Recent filings (106 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-18
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-05-18
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-05-15
change-person-director-company-with-change-date
officers · CH01
2026-05-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-25
change-person-director-company-with-change-date
officers · CH01
2024-03-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-17
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-05-30