FIRST RADIO SALES LIMITED

⚰️Wound downdissolved
02795622 · ltd · incorporated 1993-03-03
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
55/100
Worth a look
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 55/100 (worth a look), bankability 72/100. Strong seller-intent signal (68/100, director aged 66). Biggest value-creation lever: Consolidate lender relationships. 5 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

6 live charges · 5 lenders · oldest 32.7y

35/100
too messy

Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.

  • · Oldest live charge is 32.7 years old — likely at or near maturity.
  • · 5 lenders named — inter-creditor friction likely.
  • · Legal-friction score 30/100 — workable, but lender will want more DD.

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
6 charges (6/6 with lender, 6/6 with type)
90
Directors & officers
51 officers (4 active, 51 linked, 38 with DOB)
85
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
13 connected companies via shared directors
84
Filing history
243 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
55/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
30
Concerning — overdue filings or status flags present.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
41
Multiple red flags — proceed with caution.
Signal strength
100
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (135 events)Click to expand
  1. 2022-11-01
    📄
    gazette-dissolved-voluntary
    gazette · GAZ2(A)
  2. 2022-11-01
    🏁
    Company dissolved
  3. 2022-08-16
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  4. 2022-08-04
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  5. 2021-09-10
    📄
    accounts-with-accounts-type-audit-exemption-subsiduary
    accounts · AA
  6. 2021-09-03
    📄
    legacy
    accounts · PARENT_ACC
  7. 2021-09-03
    📄
    legacy
    other · AGREEMENT2
  8. 2021-09-03
    📄
    legacy
    other · GUARANTEE2
  9. 2021-03-23
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  10. 2020-10-07
    📄
    accounts-with-accounts-type-small
    accounts · AA
  11. 2020-07-29
    📄
    legacy
    capital · SH20
  12. 2020-07-29
    📄
    capital-statement-capital-company-with-date-currency-figure
    capital · SH19
  13. 2020-07-29
    ⚠️
    legacy
    insolvency · CAP-SS
  14. 2020-07-29
    📄
    resolution
    resolution · RESOLUTIONS
  15. 2020-05-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2020-05-27
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  17. 2020-05-27
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  18. 2020-05-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  19. 2020-05-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  20. 2020-05-27
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  21. 2020-05-27
    📄
    appoint-corporate-secretary-company-with-name-date
    officers · AP04
  22. 2020-05-27
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  23. 2020-05-27
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  24. 2020-05-27
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  25. 2020-04-30
    BAUER GROUP SECRETARIAT LTD appointed
    corporate-secretary
  26. 2020-04-30
    FORD, Deidre Ann appointed
    director
  27. 2020-04-30
    KEENAN, Paul Anthony appointed
    director
  28. 2020-04-30
    VICKERY, Sarah Jane appointed
    director
  29. 2020-04-30
    PREECE, Andrew resigned
    secretary
  30. 2020-04-30
    BUCKLAND, James Michael resigned
    director
  31. 2020-04-30
    PREECE, Andrew resigned
    director
  32. 2020-04-30
    TAUNTON, Scott William resigned
    director
  33. 2019-05-31
    PREECE, Andrew appointed
    director
  34. 2019-05-31
    ROGERS, William James Gerald resigned
    director
  35. 2015-04-22
    WHEATLY, Richard John Norwood resigned
    director
  36. 2014-04-29
    BUCKLAND, James Michael appointed
    director
  37. 2014-04-29
    MACAULAY, Callum Roderick resigned
    director
  38. 2014-04-08
    PREECE, Andrew appointed
    secretary
  39. 2014-04-02
    WOODS, Sian resigned
    secretary
  40. 2013-05-08
    MACAULAY, Callum Roderick appointed
    director
  41. 2013-05-08
    MCANN, John resigned
    director
  42. 2009-09-29
    ROGERS, William James Gerald appointed
    director
  43. 2009-09-29
    WHEATLY, Richard John Norwood appointed
    director
  44. 2009-08-13
    FENNELL, Andrew Phillip resigned
    secretary
  45. 2009-08-13
    FENNELL, Andrew Phillip resigned
    secretary
  46. 2009-08-13
    WOODS, Sian appointed
    secretary
  47. 2009-08-13
    FENNELL, Andrew Phillip resigned
    director
  48. 2009-06-16
    BOWLES, Howard resigned
    director
  49. 2009-02-12
    FENNELL, Andrew Phillip appointed
    director
  50. 2009-01-16
    BOWLES, Howard appointed
    director
Showing most recent 50 of 135 events

Owner dependency

65/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Founder age: Director aged approximately 66 — succession pressure is live.

Succession & seller-readiness

60/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
  • secondaryStable-but-static management: Company is 33 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

2 high · 1 med ·
Company dissolved
high

Company has been dissolved — it no longer legally exists. Any diligence here is historical only.

Evidence: Dissolved on 2022-11-01

1 insolvency-related filing on record
high

Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.

Evidence: 2020-07-29: legacy

Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

Group structure

Ukrd Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Ukrd Group Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
FIRST RADIO SALES LIMITED
This company · 02795622

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ukrd Group Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016
1 historic (ceased) PSC
  • Wireless Group Media (Gb) Limitedceased 30/04/2020· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusdissolved
Typeltd
Incorporated1993-03-03
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

Media House Peterborough Business Park
Lynch Wood
Peterborough
PE2 6EA
England

Filing status

Accounts
Next due:
Last made up to: 2020-12-31
Confirmation statement
Next due:
Last:

Officers (0 active · 47 resigned)

BAUER GROUP SECRETARIAT LTD
corporate-secretary · appointed 2020-04-30
View their other companies + combined net worth →
Active
FORD, Deidre Ann
director · ~66y · appointed 2020-04-30
View their other companies + combined net worth →
Active
KEENAN, Paul Anthony
director · ~63y · appointed 2020-04-30
View their other companies + combined net worth →
Active
VICKERY, Sarah Jane
director · ~63y · appointed 2020-04-30
View their other companies + combined net worth →
Active
EMENY, Selina Holliday
secretary · appointed 2000-12-01 · resigned 2002-10-31
Resigned
FENNELL, Andrew Phillip
secretary · appointed 2008-10-20 · resigned 2009-08-13
Resigned
FENNELL, Andrew Phillip
secretary · appointed 2008-10-20 · resigned 2009-08-13
Resigned
KILBY, Stuart Peter
secretary · appointed 2002-10-31 · resigned 2002-12-02
Resigned
LAWLEY, Garth Anthony
secretary · appointed 1997-03-13 · resigned 1999-10-31
Resigned
MAUNDER, Timothy John
secretary · appointed 2000-02-09 · resigned 2000-12-01
Resigned
MCARTHUR, Ronald James
secretary · appointed 1993-06-02 · resigned 1997-01-31
Resigned
MOORE, Debbie
nominee-secretary · appointed 1993-03-03 · resigned 1993-04-26
Resigned
PREECE, Andrew
secretary · appointed 2014-04-08 · resigned 2020-04-30
Resigned
SCHLAGMAN, Michael Edward
secretary · appointed 1993-04-26 · resigned 1993-06-02
Resigned
WELLS, Lynette Ann
secretary · appointed 2002-12-02 · resigned 2008-10-22
Resigned
WOODS, Sian
secretary · appointed 2009-08-13 · resigned 2014-04-02
Resigned
BELOYIANIS, James E
director · ~77y · appointed 1999-01-04 · resigned 2000-01-21
Resigned
BOWLES, Howard
director · ~72y · appointed 2009-01-16 · resigned 2009-06-16
Resigned
BROWN, Kevin Thomas
nominee-director · ~68y · appointed 1993-03-03 · resigned 1993-04-26
Resigned
BUCKLAND, James Michael
director · ~42y · appointed 2014-04-29 · resigned 2020-04-30
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

6
Total charges
0
Outstanding
0
Active lenders
Status:Lender:6 of 6 shown
TypeProperties
satisfied
Derwent Valley Central
Derwent Valley Central Limited
Rent deposit deed1 property19/01/200425/08/2006
satisfied
Toronto Dominion (Texas),as Collateral and Administrative Agent
Toronto Dominion (Texas),Inc.as Collateral and Administrative Agent
Deed of charge1 property19/10/199903/12/1999
satisfied
Toronto Dominion (Texas),as Collateral and Administrative Agent
Toronto Dominion (Texas),Inc.as Collateral and Administrative Agent
Deed of charge1 property19/10/199903/12/1999
satisfied
Toronto Dominion (Texas),.,as Collateral and Administrative Agent
Toronto Dominion (Texas),Inc.,as Collateral and Administrative Agent
Deed of charge1 property19/10/199903/12/1999
satisfied
Toronto Dominion (Texas),. as Collateral Agent and Administrative Agent
Toronto Dominion (Texas),Inc. as Collateral Agent and Administrative Agent
Deed of charge1 property19/10/199903/12/1999
satisfied
Lynton Investments
Lynton Investments Limited
Rent deposit deed1 property24/09/199317/07/2001

Recent filings (243 total)

gazette-dissolved-voluntary
gazette · GAZ2(A)
2022-11-01
gazette-notice-voluntary
gazette · GAZ1(A)
2022-08-16
dissolution-application-strike-off-company
dissolution · DS01
2022-08-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-10
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2021-09-10
legacy
accounts · PARENT_ACC
2021-09-03
legacy
other · AGREEMENT2
2021-09-03
legacy
other · GUARANTEE2
2021-09-03
change-account-reference-date-company-previous-extended
accounts · AA01
2021-03-23
confirmation-statement-with-updates
confirmation-statement · CS01
2021-01-08
accounts-with-accounts-type-small
accounts · AA
2020-10-07
legacy
capital · SH20
2020-07-29
capital-statement-capital-company-with-date-currency-figure
capital · SH19
2020-07-29
legacy
insolvency · CAP-SS
2020-07-29
resolution
resolution · RESOLUTIONS
2020-07-29