DIRECT LINE GROUP LIMITED
🌳Matureactive
02811437 · ltd · incorporated 1993-04-21
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Why now
Window steady · low confidence
Stable recent picture — watch for any upcoming trigger event.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
- · Oldest live charge 25.1y old — refinance window within 12 months
What changed my view
Last 30 days
No material changes in the last 30 days.
Last 90 days
No snapshot from 90 days ago — start tracking from today.
Last 180 days
No snapshot from 180 days ago — start tracking from today.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Activities of head offices
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 80/100. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (50/100).
🏦
Refinance opportunity
1 live charge · oldest 25.1y
65/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 25.1 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 38/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
41 officers (3 active, 41 linked, 35 with DOB)
87
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
11 connected companies via shared directors
78
Filing history
315 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
3
filings
- • 2 other
- • 1 accounts
Last 90 days
6
filings
- • 2 other
- • 1 accounts
- • 1 confirmation-statement
Last 180 days
9
filings
- • 2 other
- • 2 incorporation
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (103 events)Click to expand
- 2026-06-21📄legacyaccounts · PARENT_ACC
- 2026-06-21📄legacyother · GUARANTEE2
- 2026-06-21📄legacyother · AGREEMENT2
- 2026-06-08📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2026-05-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-03-02📄resolutionresolution · RESOLUTIONS
- 2026-03-02📄memorandum-articlesincorporation · MA
- 2026-02-14📄memorandum-articlesincorporation · MA
- 2025-12-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-27➖O'MURCHU, Helen Clare resigneddirector
- 2025-11-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-11-26➕TUBB, Richard Lewis appointeddirector
- 2025-07-31📄change-corporate-secretary-company-with-change-dateofficers · CH04
- 2025-07-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-28📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2025-07-25📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2025-07-24➕AVIVA COMPANY SECRETARIAL SERVICES LIMITED appointedcorporate-secretary
- 2025-07-24➖CLIFTON, Roger Cheston resignedsecretary
- 2025-07-24➖CLIFTON, Roger Cheston resigneddirector
- 2025-07-08📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2025-07-08📄legacyaccounts · PARENT_ACC
- 2025-05-29📄legacyother · AGREEMENT2
- 2025-05-29📄legacyother · GUARANTEE2
- 2025-04-14📄miscellaneousmiscellaneous · MISC
- 2025-03-17📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-16➖TOMLINSON, Humphrey Michael resigneddirector
- 2024-06-19📄accounts-with-accounts-type-fullaccounts · AA
- 2024-06-05➕SHEPPARD, Darren Wayne appointeddirector
- 2024-06-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2016-06-17➖MORTON, Craig Euan resigneddirector
- 2016-06-08➕CLIFTON, Roger Cheston appointeddirector
- 2016-06-08➕O'MURCHU, Helen Clare appointeddirector
- 2014-07-31➖EDWARDS, Peter Graham resigneddirector
- 2013-09-26➕CLIFTON, Roger Cheston appointedsecretary
- 2013-09-26➖HUTCHINGS, Penelope Ann resignedsecretary
- 2013-09-13➕EDWARDS, Peter Graham appointeddirector
- 2013-09-13➖GEDDES, Paul Robert resigneddirector
- 2013-09-13➕MORTON, Craig Euan appointeddirector
- 2013-09-13➖REIZENSTEIN, Anthony Jonathan resigneddirector
- 2013-09-13➕TOMLINSON, Humphrey Michael appointeddirector
- 2013-07-04➖PALMER, Andrew William resigneddirector
- 2012-02-23➖FALCONER, Ian resigneddirector
- 2012-01-27➖SULLIVAN, Christopher Paul resigneddirector
- 2011-03-23➖BARTLETT, Leigh James resigneddirector
- 2011-03-23➕PALMER, Andrew William appointeddirector
- 2011-02-18➕REIZENSTEIN, Anthony Jonathan appointeddirector
- 2010-02-11➖MCLUSKIE, Norman Cardie resigneddirector
- 2009-09-18➕BARTLETT, Leigh James appointeddirector
- 2009-08-28➖HESKETH, Mark Alexander resigneddirector
- 2009-08-12➕GEDDES, Paul Robert appointeddirector
Showing most recent 50 of 103 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·3 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: CLIFTON, Roger Cheston resigned 2025-07-24; CLIFTON, Roger Cheston resigned 2025-07-24; O'MURCHU, Helen Clare resigned 2025-11-27
Group structure
Direct Line Insurance Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Direct Line Insurance Group Limited
Corporate parent · holds 75-100% shares · board control
⬇
DIRECT LINE GROUP LIMITED
This company · 02811437
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Direct Line Insurance Group Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| AJB EVENTS AND ENTERTAINMENT LIMITED→ 16818030 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALCIDAE CONSULTING LTD→ 15895465 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALEXANDRITE RECRUITMENT LIMITED→ 10630544 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| AMBRESBURY CONSULTING LIMITED→ 16727699 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AMN ENGINEERING LTD→ 15458662 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ANDERSON PLANT HIRE LIMITED→ 15601583 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ANDERSON WRAY LTD→ 07707093 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ANDREW BLOY LTD→ 09419444 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ANDREW MORTON ASSOCIATES LIMITED→ 05682464 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| ANDREW WESTBY CONSULTING LTD→ 16800997 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ANDREW WINSTON MORTGAGE SERVICES LTD→ 16716530 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ANDY BRIGHTON ENGINEERING SERVICES LIMITED→ 12510216 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1993-04-21
Jurisdictionengland-wales
Primary SIC70100 — Activities of head offices
Registered office
8 Surrey Street
Norwich
Norfolk
NR1 3NG
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-06-13
Last: 2026-05-30
Officers (3 active · 38 resigned)
AVIVA COMPANY SECRETARIAL SERVICES LIMITED→
Activecorporate-secretary · appointed 2025-07-24
View their other companies + combined net worth →
SHEPPARD, Darren Wayne→
Activedirector · ~56y · appointed 2024-06-05
View their other companies + combined net worth →
TUBB, Richard Lewis→
Activedirector · ~38y · appointed 2025-11-26
View their other companies + combined net worth →
ATKINSON, Peter Jeremy→
Resignedsecretary · appointed 1996-12-18 · resigned 2006-01-21
CLIFTON, Roger Cheston→
Resignedsecretary · appointed 2013-09-26 · resigned 2025-07-24
DICKSON, Jane→
Resignedsecretary · appointed 1993-04-21 · resigned 1996-12-18
HUTCHINGS, Penelope Ann→
Resignedsecretary · appointed 2005-04-14 · resigned 2013-09-26
SWIFT INCORPORATIONS LIMITED→
Resignedcorporate-nominee-secretary · appointed 1993-04-21 · resigned 1993-04-21
BARCLAY, John Alistair→
Resigneddirector · ~93y · appointed 1993-10-01 · resigned 2004-07-20
BARTLETT, Leigh James→
Resigneddirector · ~55y · appointed 2009-09-18 · resigned 2011-03-23
CAMERON, John Alastair Nigel→
Resigneddirector · ~72y · appointed 2001-06-19 · resigned 2004-11-15
CASTLE, Stephen Victor→
Resigneddirector · ~69y · appointed 2002-06-18 · resigned 2004-12-31
CHIPPENDALE, Ian Hugh→
Resigneddirector · ~77y · appointed 1997-01-08 · resigned 2006-11-08
CLARKE, Stephen Andrew→
Resigneddirector · ~72y · appointed 1995-09-07 · resigned 2002-07-01
CLIFTON, Roger Cheston→
Resigneddirector · ~62y · appointed 2016-06-08 · resigned 2025-07-24
COURT, Annette Elizabeth→
Resigneddirector · ~64y · appointed 2001-04-02 · resigned 2006-11-08
DICKSON, Jane→
Resigneddirector · ~71y · appointed 1993-04-21 · resigned 1993-10-01
EDWARDS, Peter Graham→
Resigneddirector · ~73y · appointed 2013-09-13 · resigned 2014-07-31
FALCONER, Ian→
Resigneddirector · ~78y · appointed 2003-09-16 · resigned 2012-02-23
FARROW, Victor George→
Resigneddirector · ~83y · appointed 1995-09-07 · resigned 2002-02-12
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Barclays Barclays Bank PLC | Security agreement | 1 property | 20/06/2001 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (315 total)
legacy
accounts · PARENT_ACC
2026-06-21
legacy
other · GUARANTEE2
2026-06-21
legacy
other · AGREEMENT2
2026-06-21
confirmation-statement-with-updates
confirmation-statement · CS01
2026-06-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2026-06-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-05-29
resolution
resolution · RESOLUTIONS
2026-03-02
memorandum-articles
incorporation · MA
2026-03-02
memorandum-articles
incorporation · MA
2026-02-14
termination-director-company-with-name-termination-date
officers · TM01
2025-12-10
appoint-person-director-company-with-name-date
officers · AP01
2025-11-27
change-corporate-secretary-company-with-change-date
officers · CH04
2025-07-31
termination-director-company-with-name-termination-date
officers · TM01
2025-07-29
termination-secretary-company-with-name-termination-date
officers · TM02
2025-07-28
appoint-corporate-secretary-company-with-name-date
officers · AP04
2025-07-25