AURA FRAGRANCES LIMITED

🌳Matureactive
03048584 · ltd · incorporated 1995-04-21
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: SIC 21200
Sector: Manufacturing
Investor take
Pursue
Active trading company with a 89-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (75/100, director aged 89). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (3 active, 8 linked, 6 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
76 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Jun 2024Jun 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-06-302024-06-30
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 officers
Last 180 days
3
filings
  • • 1 confirmation-statement
  • • 1 officers
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2026-04-21
    📄
    replacement-filing-of-director-appointment-with-name
    officers · RP01AP01
  2. 2026-03-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2025-02-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-03-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-02-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-03-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-03-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-03-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-03-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-03-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2017-02-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2016-04-21
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2016-02-11
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  14. 2016-01-26
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-04-23
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2015-04-19
    ➖
    WOODROW, Margaret Evelyn Anne resigned
    director
  17. 2012-10-02
    ➕
    WOODROW, Margaret Evelyn Anne appointed
    director
  18. 2012-10-01
    ➕
    WOODROW, Margaret Evelyn Anne appointed
    director
  19. 2009-02-16
    ➖
    WOODROW, Margaret Evelyn Anne resigned
    director
  20. 1995-04-21
    🏢
    Company incorporated
    As AURA FRAGRANCES LIMITED
  21. 1995-04-21
    ➕
    WOODROW, Michael Norman appointed
    secretary
  22. 1995-04-21
    ➕
    WOODROW, Michael Norman, Mr. appointed
    director
  23. 1995-04-21
    ➕
    DWYER, Daniel John appointed
    nominee-secretary
  24. 1995-04-21
    ➖
    DWYER, Daniel John resigned
    nominee-secretary
  25. 1995-04-21
    ➕
    DOYLE, Betty June appointed
    nominee-director
  26. 1995-04-21
    ➖
    DOYLE, Betty June resigned
    nominee-director
  27. 1995-04-21
    ➕
    DWYER, Daniel John appointed
    nominee-director
  28. 1995-04-21
    ➖
    DWYER, Daniel John resigned
    nominee-director
  29. 1995-04-21
    ➕
    WOODROW, Margaret Evelyn Anne appointed
    director

Owner dependency

91/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 31 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 89 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

96/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 89 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 31 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 31 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr. Michael Norman Woodrow
Individual · British · DOB 05/1937 · age 89
——sig. influencesignificant influence07/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Manufacturing · GU postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
ATELIER COACHWORKS LIMITED→
15983168 · est 2024 · no financials extracted
————1y——
ATELIER COMPOSITES LIMITED→
15517030 · est 2024 · no financials extracted
————2y——
ATELIER PERFORMANCE COATINGS LIMITED→
15983352 · est 2024 · no financials extracted
————1y——
ATOMIC DENTAL LAB LTD→
13757421 · est 2021 · no financials extracted
————4y——
B-EAMES CUTTING GUIDE LIMITED→
12410934 · est 2020 · no financials extracted
————6y——
B.C.T.ENGINEERING LIMITED→
01019033 · est 1971 · no financials extracted
————54y——
B1 MASTA TECH LTD→
14575516 · est 2023 · no financials extracted
————3y——
BADON COMPOSITES LIMITED→
11120974 · est 2017 · no financials extracted
————8y——
BAGSPORT FABRICATIONS LTD→
13927339 · est 2022 · no financials extracted
————4y——
BALLAIR LIMITED→
15277274 · est 2023 · no financials extracted
————2y——
BAND PASS LIMITED→
05251952 · est 2004 · no financials extracted
————21y——
BARKS AND BIKES LTD→
15905643 · est 2024 · no financials extracted
————1y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1995-04-21
Jurisdictionengland-wales
Primary SIC21200 — SIC 21200

Registered office

25 The Maltings
Liphook
Hampshire
GU30 7DG

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2027-04-19
Last: 2026-04-05

Officers (3 active · 5 resigned)

WOODROW, Michael Norman→
secretary · appointed 1995-04-21
View their other companies + combined net worth →
Active
WOODROW, Margaret Evelyn Anne→
director · ~80y · appointed 2012-10-02
View their other companies + combined net worth →
Active
WOODROW, Michael Norman, Mr.→
director · ~89y · appointed 1995-04-21
View their other companies + combined net worth →
Active
DWYER, Daniel John→
nominee-secretary · appointed 1995-04-21 · resigned 1995-04-21
Resigned
DOYLE, Betty June→
nominee-director · ~90y · appointed 1995-04-21 · resigned 1995-04-21
Resigned
DWYER, Daniel John→
nominee-director · ~85y · appointed 1995-04-21 · resigned 1995-04-21
Resigned
WOODROW, Margaret Evelyn Anne→
director · ~80y · appointed 2012-10-01 · resigned 2015-04-19
Resigned
WOODROW, Margaret Evelyn Anne→
director · ~80y · appointed 1995-04-21 · resigned 2009-02-16
Resigned

Click a director name to see their full track record across all companies.

Recent filings (76 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-28
replacement-filing-of-director-appointment-with-name
officers · RP01AP01
2026-04-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-03-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-03-12