ALTERNATIVE DIRECT MARKETING LIMITED

💤Zombieactive
03079248 · ltd · incorporated 1995-07-12
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£526.3k
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: SIC 01500
Sector: Agriculture, forestry & fishing
ALSO REGISTERED FOR
  • 55209Other holiday and other collective accommodation
  • 68320Management of real estate on a fee or contract basis
  • 71111Architectural activities
Investor take
Pursue
Asset-holding vehicle with a 63-year-old founder — textbook succession opportunity.

Opportunity 79/100 (strong), bankability 85/100. Strong seller-intent signal (80/100, director aged 63). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -45% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).

🏦

Refinance opportunity

3 live charges · oldest 21.7y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 21.7 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
3 charges (3/3 with lender, 3/3 with type)
90
Directors & officers
8 officers (2 active, 8 linked, 2 with DOB)
75
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
94 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £526,257
Cash draining
Cash down 45% YoY
Cash YoY
-45%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£29k
↓ 45% YoY
Net Worth
£526k
↑ 8.7% YoY
Current Assets
£1.0m
↑ 9.7% YoY
Current Liabilities
—
£0£210k£419k£629k£839k£1.0mOct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-10-312023-10-31
Total assets£562.4k£526.8k
Current assets£1.05M£955.5k
Cash£29.5k£53.9k
Debtors£1.02M£901.6k
Net assets£526.3k£484.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (38 events)Click to expand
  1. 2025-07-31
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2025-01-29
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  3. 2025-01-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-12-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2024-12-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-12-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2024-10-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2024-08-13
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2024-08-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2023-07-31
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2023-01-10
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  12. 2023-01-09
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  13. 2023-01-03
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  14. 2021-07-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  15. 2020-10-16
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  16. 2019-10-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  17. 2019-07-30
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  18. 2014-11-19
    🔓
    Charge satisfied #2
  19. 2014-11-07
    🔓
    Charge satisfied #1
  20. 2010-08-04
    ➖
    MAY, Beverly resigned
    secretary
  21. 2006-12-11
    🔓
    Charge satisfied #3
  22. 2004-10-01
    🔒
    Charge registered #3
    Lender: Lloyds Tsb Bank PLC
  23. 2004-10-01
    🔒
    Charge registered #2
    Lender: Lloyds Tsb Bank PLC
  24. 2004-09-13
    🔒
    Charge registered #1
    Lender: Lloyds Tsb Bank PLC
  25. 1997-08-08
    ➕
    MAY, Beverly appointed
    secretary
  26. 1997-08-08
    ➖
    MCCRACKEN, Michael William Gardner resigned
    secretary
  27. 1996-11-11
    ➕
    MCCRACKEN, Michael William Gardner appointed
    secretary
  28. 1996-11-11
    ➖
    BRAGG, Joanna Margaret resigned
    director
  29. 1996-07-12
    ➖
    BRAGG, Joanna Margaret resigned
    secretary
  30. 1995-07-21
    ➕
    AJOSE, David appointed
    secretary
  31. 1995-07-21
    ➕
    AJOSE, David appointed
    director
  32. 1995-07-21
    ➕
    BRAGG, Joanna Margaret appointed
    secretary
  33. 1995-07-21
    ➖
    KEITH, John Leonard resigned
    secretary
  34. 1995-07-21
    ➕
    BRAGG, Joanna Margaret appointed
    director
  35. 1995-07-21
    ➖
    PROFESSIONAL FORMATIONS & SEARCHES LTD resigned
    corporate-director
  36. 1995-07-12
    🏢
    Company incorporated
    As ALTERNATIVE DIRECT MARKETING LIMITED
  37. 1995-07-12
    ➕
    KEITH, John Leonard appointed
    secretary
  38. 1995-07-12
    ➕
    PROFESSIONAL FORMATIONS & SEARCHES LTD appointed
    corporate-director

Owner dependency

93/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 31 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.

Succession & seller-readiness

95/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 31 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 31 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·
Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr David Ajose
Individual · British · DOB 12/1963 · age 63
75–100%
—75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1995-07-12
Jurisdictionengland-wales
Primary SIC01500 — SIC 01500

Registered office

1 Crow Hill Drive
Mansfield
Nottinghamshire
NG19 7AE
England

Filing status

Accounts
Next due: 2026-07-30
Last made up to: 2024-10-31
Confirmation statement
Next due: 2027-02-08
Last: 2026-01-25

Officers (2 active · 6 resigned)

AJOSE, David→
secretary · appointed 1995-07-21
View their other companies + combined net worth →
Active
AJOSE, David→
director · ~63y · appointed 1995-07-21
View their other companies + combined net worth →
Active
BRAGG, Joanna Margaret→
secretary · appointed 1995-07-21 · resigned 1996-07-12
Resigned
KEITH, John Leonard→
secretary · appointed 1995-07-12 · resigned 1995-07-21
Resigned
MAY, Beverly→
secretary · appointed 1997-08-08 · resigned 2010-08-04
Resigned
MCCRACKEN, Michael William Gardner→
secretary · appointed 1996-11-11 · resigned 1997-08-08
Resigned
BRAGG, Joanna Margaret→
director · ~65y · appointed 1995-07-21 · resigned 1996-11-11
Resigned
PROFESSIONAL FORMATIONS & SEARCHES LTD→
corporate-director · appointed 1995-07-12 · resigned 1995-07-21
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

3
Total charges
0
Outstanding
0
Active lenders
Status:Lender:3 of 3 shown
TypeProperties
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Mortgage deed1 property01/10/200411/12/2006
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Mortgage1 property01/10/200419/11/2014
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Debenture deed1 property13/09/200407/11/2014

Recent filings (94 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-06
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2025-02-07
change-person-secretary-company-with-change-date
officers · CH03
2025-01-29
change-person-director-company-with-change-date
officers · CH01
2025-01-29
change-person-director-company-with-change-date
officers · CH01
2024-12-05
change-person-director-company-with-change-date
officers · CH01
2024-12-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-08-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-13
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-07
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-25
gazette-filings-brought-up-to-date
gazette · DISS40
2023-01-10