ACTION PROJECTS LIMITED

🌳Matureactive

03212663 · ltd · incorporated 1996-06-17

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Jun 2025

Net worth

£17.4k

book net assets

Opportunity

80/100

Exceptional

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What this business does

Primary activity: Other information technology service activities

Sector: Information & communication

Investor take

Pursue

Asset-holding vehicle with a 60-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 60). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

6 officers (2 active, 6 linked, 4 with DOB)

Ownership & PSC

2 active PSC(s) of 2 total, 2 with control declared

Director network

Network not yet resolved

Filing history

78 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Positive net assets

Net assets £17,375

Net assets shrinking

Down £2,611 YoY

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

£17k

↓ 13% YoY

Current Assets

£23k

↓ 4.7% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-06-30	2024-06-30
Total assets	£17.4k	£20.0k
Current assets	£22.5k	£23.6k
Net assets	£17.4k	£20.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filing

• 1 accounts

Last 180 days

filing

• 1 accounts

Counts from Companies House filing history.

Corporate timeline (27 events)Click to expand

2026-03-24
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-25
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-29
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-28
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-05
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-11-19
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-06-19
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2020-06-19
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2020-06-19
📄
capital-allotment-shares
capital · SH01
2019-09-13
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2018-12-14
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-12-05
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-07-02
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2016-08-17
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2016-07-21
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2016-02-21
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2010-06-30
➕
COLLEY, Ruth Eleanor appointed
director
2010-06-30
➖
POULTON, Christine Elise resigned
secretary
2010-06-30
➖
POULTON, Christine Elise resigned
director
1996-09-18
➕
COLLEY, David appointed
director
1996-09-18
➖
BREWER, Suzanne resigned
nominee-secretary
1996-09-18
➕
POULTON, Christine Elise appointed
secretary
1996-09-18
➖
BREWER, Kevin, Dr resigned
nominee-director
1996-09-18
➕
POULTON, Christine Elise appointed
director
1996-06-17
🏢
Company incorporated
As ACTION PROJECTS LIMITED
1996-06-17
➕
BREWER, Suzanne appointed
nominee-secretary
1996-06-17
➕
BREWER, Kevin, Dr appointed
nominee-director

Owner dependency

84/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Long-tenure founder: Senior director has been in place 30 years — deep operational knowledge concentrated in one person.
+Senior director age: Director aged approximately 60 — approaching natural succession window.
+Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

76/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
primary20+ year tenure: Director in role 30 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 30 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Mr David Colley Individual · English · DOB 02/1966 · age 60	25–50%	—	25-50% shares	31/03/2020
Mrs Ruth Eleanor Colley Individual · British · DOB 02/1971 · age 55	25–50%	—	25-50% shares	30/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated1996-06-17

Jurisdictionengland-wales

Primary SIC62090 — Other information technology service activities

Registered office

Magna Cottage

Great Amwell

Ware

Hertfordshire

SG12 9SE

Filing status

Accounts

Next due: 2027-03-31

Last made up to: 2025-06-30

Confirmation statement

Next due: 2026-07-01

Last: 2025-06-17

Officers (2 active · 4 resigned)

COLLEY, David→

director · ~60y · appointed 1996-09-18

View their other companies + combined net worth →

Active

COLLEY, Ruth Eleanor→

director · ~55y · appointed 2010-06-30

View their other companies + combined net worth →

Active

BREWER, Suzanne→

nominee-secretary · appointed 1996-06-17 · resigned 1996-09-18

Resigned

POULTON, Christine Elise→

secretary · appointed 1996-09-18 · resigned 2010-06-30

Resigned

BREWER, Kevin, Dr→

nominee-director · ~74y · appointed 1996-06-17 · resigned 1996-09-18

Resigned

POULTON, Christine Elise→

director · ~64y · appointed 1996-09-18 · resigned 2010-06-30

Resigned

Click a director name to see their full track record across all companies.