49’S (1996) LIMITED
🌳Matureactive
03285628 · ltd · incorporated 1996-11-29
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Gambling and betting activities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
48 officers (3 active, 48 linked, 45 with DOB)
89
Ownership & PSC
1 active PSC(s) of 5 total, 5 with control declared
90
Director network
14 connected companies via shared directors
87
Filing history
196 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
5
filings
- • 2 accounts
- • 2 other
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (114 events)Click to expand
- 2026-01-05📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2026-01-05📄legacyaccounts · PARENT_ACC
- 2026-01-05📄legacyother · AGREEMENT2
- 2026-01-05📄legacyother · GUARANTEE2
- 2024-12-24📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2024-12-24📄legacyaccounts · PARENT_ACC
- 2024-12-24📄legacyother · AGREEMENT2
- 2024-12-24📄legacyother · GUARANTEE2
- 2024-01-22📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2024-01-22📄legacyaccounts · PARENT_ACC
- 2024-01-22📄legacyother · AGREEMENT2
- 2024-01-22📄legacyother · GUARANTEE2
- 2024-01-13📄legacyother · GUARANTEE2
- 2024-01-13📄legacyother · AGREEMENT2
- 2024-01-07📄resolutionresolution · RESOLUTIONS
- 2024-01-07📄resolutionresolution · RESOLUTIONS
- 2024-01-06📄memorandum-articlesincorporation · MA
- 2023-01-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-04-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-04-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2020-06-27➕SIS COSEC LIMITED appointedcorporate-secretary
- 2020-06-27➕AMES, Richard Jonathan appointeddirector
- 2020-06-27➕STOCKS, Nigel Robert appointeddirector
- 2020-06-27➖HUMPHRIES, Steve resigneddirector
- 2020-06-27➖JONES, Michael Peter resigneddirector
- 2020-06-27➖LANG, Richard resigneddirector
- 2020-06-27➖NEEDHAM, Charles Robert resigneddirector
- 2020-01-22➕HUMPHRIES, Steve appointeddirector
- 2020-01-22➖PATEL, Bejay resigneddirector
- 2019-05-29➕PATEL, Bejay appointeddirector
- 2019-04-09➖HAMILL, Noel Eamon resigneddirector
- 2018-10-02➕HAMILL, Noel Eamon appointeddirector
- 2018-08-21➖CHILCOTT, Andrew resigneddirector
- 2018-04-20➖SOMERFIELD, Jeffrey William resignedsecretary
- 2017-12-06➕CHILCOTT, Andrew appointeddirector
- 2017-10-31➖RAEBURN, Oliver Max resigneddirector
- 2013-12-04➕LANG, Richard appointeddirector
- 2013-12-04➖PETTIT, John resigneddirector
- 2013-01-31➖HENDERSON, James resigneddirector
- 2013-01-31➖LANG, Richard resigneddirector
- 2013-01-31➕RAEBURN, Oliver Max appointeddirector
- 2012-07-30➖AMES, Richard Jonathan resigneddirector
- 2012-01-09➕PETTIT, John appointeddirector
- 2011-12-23➖LINDSEY, Christopher Ian resigneddirector
- 2011-05-27➖PETTIT, John resigneddirector
- 2011-01-26➕AMES, Richard Jonathan appointeddirector
- 2011-01-26➕JONES, Michael Peter appointeddirector
- 2010-10-28➖CHUTER, Ian resigneddirector
- 2010-09-29➖ROSS, Alan Spencer resigneddirector
- 2009-01-08➕CHUTER, Ian appointeddirector
Showing most recent 50 of 114 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondaryStable-but-static management: Company is 29 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
49's Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
49's Limited
Corporate parent · holds 75-100% shares
⬇
49’S (1996) LIMITED
This company · 03285628
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
49's Limited Corporate entity | 75–100% | — | 75-100% shares | 29/07/2020 |
4 historic (ceased) PSCs
- Sports Information Services Limitedceased 29/07/2020· 75-100% shares · 75-100% voting · board control
- Ladbrokes Betting And Gaming Limitedceased 27/06/2020· 25-50% shares
- Coral Racing Limitedceased 27/06/2020· 25-50% shares
- William Hill Organisation Limitedceased 27/06/2020· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 1 TO 1 COACH LTD→ 13044154 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 1IRON GOLF LTD→ 11009050 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 360 PLAY (FARNBOROUGH) LIMITED→ 10724478 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 360 PLAY (REDDITCH) LIMITED→ 10402676 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 360 PLAY (RUSHDEN LAKES) LIMITED→ 10538249 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 4 BOYS ON A BOAT LTD→ 16852768 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 49’S LIMITED→ 10641214 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 5M TRAVEL SERVICES LTD→ 08234489 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| A FITTER LIFE LIMITED→ 07492890 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| AAC MUSIC LTD→ 17013972 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1996-11-29
Jurisdictionengland-wales
Primary SIC92000 — Gambling and betting activities
Registered office
2 Whitehall Avenue
Kingston
Milton Keynes
MK10 0AX
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-14
Last: 2026-03-31
Officers (3 active · 45 resigned)
SIS COSEC LIMITED→
Activecorporate-secretary · appointed 2020-06-27
View their other companies + combined net worth →
AMES, Richard Jonathan→
Activedirector · ~56y · appointed 2020-06-27
View their other companies + combined net worth →
STOCKS, Nigel Robert→
Activedirector · ~56y · appointed 2020-06-27
View their other companies + combined net worth →
SOMERFIELD, Jeffrey William→
Resignedsecretary · appointed 1999-06-07 · resigned 2018-04-20
WHITEHEAD, Philip Ernest→
Resignedsecretary · appointed 1996-11-29 · resigned 1999-06-07
AMES, Richard Jonathan→
Resigneddirector · ~56y · appointed 2011-01-26 · resigned 2012-07-30
ASHDOWN, Vaughn Trevor→
Resigneddirector · ~69y · appointed 1999-11-22 · resigned 2002-09-25
BARTLETT, Warwick Winston→
Resigneddirector · ~79y · appointed 1997-01-15 · resigned 1997-11-27
BEAUMONT, Trevor Kenneth→
Resigneddirector · ~76y · appointed 1999-02-05 · resigned 1999-09-20
BELL, Christopher→
Resigneddirector · ~69y · appointed 1996-11-29 · resigned 2000-03-20
BROWN, John Michael→
Resigneddirector · ~84y · appointed 1996-11-29 · resigned 2002-03-01
CARTER, Richard→
Resigneddirector · ~80y · appointed 2000-09-27 · resigned 2001-09-26
CHILCOTT, Andrew→
Resigneddirector · ~47y · appointed 2017-12-06 · resigned 2018-08-21
CHUTER, Ian→
Resigneddirector · ~61y · appointed 2009-01-08 · resigned 2010-10-28
CHUTER, Ian→
Resigneddirector · ~61y · appointed 2009-01-08 · resigned 2009-01-08
COATES, Denise→
Resigneddirector · ~59y · appointed 1997-11-27 · resigned 2001-09-26
FISHER, Stephen Daniel→
Resigneddirector · ~82y · appointed 1999-08-07 · resigned 2002-11-18
HAMILL, Noel Eamon→
Resigneddirector · ~57y · appointed 2018-10-02 · resigned 2019-04-09
HARRISON, Dominic Stephen→
Resigneddirector · ~63y · appointed 2002-10-07 · resigned 2004-05-14
HENDERSON, James→
Resigneddirector · ~64y · appointed 2007-02-06 · resigned 2013-01-31
Click a director name to see their full track record across all companies.
Recent filings (196 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-01
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2026-01-05
legacy
accounts · PARENT_ACC
2026-01-05
legacy
other · AGREEMENT2
2026-01-05
legacy
other · GUARANTEE2
2026-01-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-31
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2024-12-24
legacy
accounts · PARENT_ACC
2024-12-24
legacy
other · AGREEMENT2
2024-12-24
legacy
other · GUARANTEE2
2024-12-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-02
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2024-01-22
legacy
accounts · PARENT_ACC
2024-01-22
legacy
other · AGREEMENT2
2024-01-22
legacy
other · GUARANTEE2
2024-01-22