?WHAT IF! LIMITED
Opportunity 43/100 (watch), bankability 52/100. Asset purchase likely safer than share purchase given structural signals. Biggest value-creation lever: Consolidate lender relationships. 4 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: refinance and hold (35/100). Current lenders should be on monthly review.
Refinance opportunity
5 live charges · 4 lenders · oldest 26.4y
Structure is too messy for a clean refinance right now — clean up first or expect bespoke terms.
- · Oldest live charge is 26.4 years old — likely at or near maturity.
- · 4 lenders named — inter-creditor friction likely.
- · Legal-friction score 50/100 (high).
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Not actionable now, but monitor — distressed, succession, or structural changes could flip this into a real opportunity.
Recent activity
Corporate timeline (87 events)Click to expand
- 2024-04-25⚠️gazette-dissolved-liquidationgazette · GAZ2
- 2024-04-25🏁Company dissolved
- 2024-01-25⚠️liquidation-voluntary-members-return-of-final-meetinginsolvency · LIQ13
- 2023-03-16⚠️liquidation-voluntary-statement-of-receipts-and-payments-with-brought-down-dateinsolvency · LIQ03
- 2022-03-14⚠️liquidation-voluntary-statement-of-receipts-and-payments-with-brought-down-dateinsolvency · LIQ03
- 2021-08-13⚠️liquidation-voluntary-declaration-of-solvencyinsolvency · LIQ01
- 2021-02-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-02-05⚠️liquidation-voluntary-appointment-of-liquidatorinsolvency · 600
- 2021-02-05📄resolutionresolution · RESOLUTIONS
- 2020-10-28📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2020-10-19📄capital-statement-capital-company-with-date-currency-figurecapital · SH19
- 2020-10-19📄legacycapital · SH20
- 2020-10-19⚠️legacyinsolvency · CAP-SS
- 2020-10-19📄resolutionresolution · RESOLUTIONS
- 2020-10-06➖BURTON, Daniel Kenneth resigneddirector
- 2020-10-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-10-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-10-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-10-05➖ROWE, Patrick Brian Francis resigneddirector
- 2020-10-05➖SIMPSON, Derek Boyd resigneddirector
- 2020-01-15📄change-person-director-company-with-change-dateofficers · CH01
- 2019-12-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2019-09-04📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2019-03-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2019-03-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-03-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-03-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-02-28➕MCLAUGHLIN, John Anthony appointeddirector
- 2019-02-28➕RICE, Anthony Jan appointeddirector
- 2019-02-28➖ALLAN, David resigneddirector
- 2019-02-28➕BURTON, Daniel Kenneth appointeddirector
- 2019-02-28➕ROWE, Patrick Brian Francis appointeddirector
- 2019-02-28➕SIMPSON, Derek Boyd appointeddirector
- 2018-05-31➖HOARE, Julia Louise resigneddirector
- 2018-05-31➖REAL, Elizabeth Grace resigneddirector
- 2018-05-31➖WHATLEY, Andrew resigneddirector
- 2018-05-04➖KINGDON, Alice resignedsecretary
- 2017-07-25🔓Charge satisfied #5
- 2017-07-25🔓Charge satisfied #4
- 2017-07-25🔓Charge satisfied #2
- 2017-07-01➕REAL, Elizabeth Grace appointeddirector
- 2015-12-21➕WHATLEY, Andrew appointeddirector
- 2015-03-10➕ALLAN, David appointeddirector
- 2015-03-10➖PAJWANI, Salil resigneddirector
- 2014-11-14➖SHEIKH, Atif resigneddirector
- 2014-03-02➖SCOFFIELD, Ian Michael resigneddirector
- 2013-10-08➖PRICE, Robin Mark Dodgson resigneddirector
- 2013-09-30➖BORROWS, Louise resigneddirector
- 2013-03-14➕SCOFFIELD, Ian Michael appointeddirector
- 2012-06-15➖SALMONS, Daniel Quentin resigneddirector
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondaryStable-but-static management: Company is 30 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
2 high · 1 med ·Company has been dissolved — it no longer legally exists. Any diligence here is historical only.
Evidence: Dissolved on 2024-04-25
Filings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.
Evidence: 2024-04-25: gazette-dissolved-liquidation; 2024-01-25: liquidation-voluntary-members-return-of-final-meeting
Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
?What If! Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
?What If! Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (0 active · 25 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | HSBC Hsbc Bank PLC | Debenture | 1 property | 17/07/2008 | 25/07/2017 | |
| satisfied | Edmonlight Edmonlight Limited | Rent deposit deed | 1 property | 25/09/2003 | 25/07/2017 | |
| satisfied | Barclays Barclays Bank PLC | Legal charge | 1 property | 25/09/2003 | 10/02/2010 | |
| satisfied | Howard De Walden Estates Howard De Walden Estates Limited | Supplemental deed | 1 property | 07/02/2003 | 25/07/2017 | |
| satisfied | Barclays Barclays Bank PLC | Guarantee & debenture | 1 property | 03/03/2000 | 10/02/2010 |