ADVANTAGE MARKETING CORPORATION LIMITED
🌳Matureactive
03449882 · ltd · incorporated 1997-10-14
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
- · Oldest live charge 25.2y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueActive trading company with a 77-year-old founder — textbook succession opportunity.
Opportunity 78/100 (strong), bankability 65/100. Strong seller-intent signal (83/100, director aged 77). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (65/100).
🏦
Refinance opportunity
5 live charges · 2 lenders · oldest 25.2y
50/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 25.2 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
5 charges (5/5 with lender, 5/5 with type)
90
Directors & officers
5 officers (3 active, 5 linked, 2 with DOB)
78
Ownership & PSC
2 active PSC(s) of 4 total, 4 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
103 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
- 2025-09-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-12-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-12-10📄change-person-director-company-with-change-dateofficers · CH01
- 2024-12-10📄change-person-director-company-with-change-dateofficers · CH01
- 2024-12-10📄change-person-secretary-company-with-change-dateofficers · CH03
- 2024-12-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-10-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-05-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-05-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-05-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-05-24📄change-person-director-company-with-change-dateofficers · CH01
- 2022-05-24📄change-person-director-company-with-change-dateofficers · CH01
- 2022-05-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-10-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-28📄change-person-director-company-with-change-dateofficers · CH01
- 2018-02-28🔒Charge registered #5Lender: National Westminster Bank PLC
- 2018-02-28🔒Charge registered #4Lender: National Westminster Bank PLC
- 2017-11-03🔒Charge registered #3Lender: The Royal Bank of Scotland PLC
- 2017-11-03🔒Charge registered #2Lender: The Royal Bank of Scotland PLC
- 2001-04-25🔒Charge registered #1Lender: National Westminster Bank PLC
- 1997-10-14🏢Company incorporatedAs ADVANTAGE MARKETING CORPORATION LIMITED
- 1997-10-14➕NICHOLLS, Mark Graham appointedsecretary
- 1997-10-14➕NICHOLLS, Graham Reginald appointeddirector
- 1997-10-14➕NICHOLLS, Mark Graham appointeddirector
- 1997-10-14➕SAME-DAY COMPANY SERVICES LIMITED appointedcorporate-nominee-secretary
- 1997-10-14➖SAME-DAY COMPANY SERVICES LIMITED resignedcorporate-nominee-secretary
- 1997-10-14➕WILDMAN & BATTELL LIMITED appointedcorporate-nominee-director
- 1997-10-14➖WILDMAN & BATTELL LIMITED resignedcorporate-nominee-director
Owner dependency
91/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 29 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 77 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
96/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 77 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 29 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 29 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 low5 live charges
lowHeavily leveraged with multiple live security positions — understand the capital structure before proceeding.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Graham Reginald Nicholls Individual · British · DOB 09/1949 · age 77 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 06/04/2016 |
Mark Graham Nicholls Individual · British · DOB 07/1967 · age 59 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
2 historic (ceased) PSCs
- Graham Reginald Nichollsceased 06/04/2016· 50-75% shares · 50-75% voting · board control
- Mark Graham Nichollsceased 06/04/2016· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · MK postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A GOOD EGG LTD→ 10753835 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ACE FLYERS LTD→ 08858978 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ACHIEVECLEANING LTD→ 17017529 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACORN INVESTMENT MANAGEMENT→ 13332241 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ADAM HUTCHINS LIMITED→ 05823534 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| ADDWARMTH PLUMBING AND HEATING SPECIALIST LIMITED→ 06660608 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ADELE CONSULTING LIMITED→ 09977379 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| ADM INTERIOR MANAGEMENT LTD→ 10781641 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ADS CONSTRUCTION CONSULTANCY SERVICES LIMITED→ 13194814 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ADVENTURE CYCLE HIRE RP LTD→ 15658910 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVEX LTD→ 13020772 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AE SALES LTD→ 16856455 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1997-10-14
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
The Pinnacle Building A
150-170 Midsummer Boulevard
Milton Keynes
Buckinghamshire
MK9 1FD
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-10-28
Last: 2025-10-14
Officers (3 active · 2 resigned)
NICHOLLS, Mark Graham→
Activesecretary · appointed 1997-10-14
View their other companies + combined net worth →
NICHOLLS, Graham Reginald→
Activedirector · ~77y · appointed 1997-10-14
View their other companies + combined net worth →
NICHOLLS, Mark Graham→
Activedirector · ~59y · appointed 1997-10-14
View their other companies + combined net worth →
SAME-DAY COMPANY SERVICES LIMITED→
Resignedcorporate-nominee-secretary · appointed 1997-10-14 · resigned 1997-10-14
WILDMAN & BATTELL LIMITED→
Resignedcorporate-nominee-director · appointed 1997-10-14 · resigned 1997-10-14
Click a director name to see their full track record across all companies.
Mortgages & charges
5
Total charges
5
Outstanding
2
Active lenders
Status:Lender:5 of 5 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | National Westminster Bank National Westminster Bank PLC | A registered charge | 1 property | 28/02/2018 | — | |
| outstanding | National Westminster Bank National Westminster Bank PLC | A registered charge | 1 property | 28/02/2018 | — | |
| outstanding | Lloyds Banking Group The Royal Bank of Scotland PLC | A registered charge | 1 property | 03/11/2017 | — | |
| outstanding | Lloyds Banking Group The Royal Bank of Scotland PLC | A registered charge | 1 property | 03/11/2017 | — | |
| outstanding | National Westminster Bank National Westminster Bank PLC | Mortgage debenture | 1 property | 25/04/2001 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (103 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-11
change-person-director-company-with-change-date
officers · CH01
2024-12-10
change-person-director-company-with-change-date
officers · CH01
2024-12-10
change-person-secretary-company-with-change-date
officers · CH03
2024-12-10
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-12-10
confirmation-statement-with-updates
confirmation-statement · CS01
2024-10-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-12
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-26
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-10-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-10-11