ADVANTAGE INTERNATIONAL (SPORTS & LANGUAGE) LIMITED

💤Zombieactive
03524202 · ltd · incorporated 1998-03-10
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-49.5k
book net assets
Opportunity
79/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Sports and recreation education
Sector: Education
ALSO REGISTERED FOR
  • 85590Other education n.e.c.
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (83/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (2 active, 8 linked, 3 with DOB)
78
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
85 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £49,526

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£50k
↑ 1.7% YoY
Current Assets
£25k
↑ 100% YoY
Current Liabilities
—
-£50k-£35k-£20k-£5k£10k£25kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-12-312023-12-31
Total assets£-17.7k£-13.2k
Current assets£25.0k£12.5k
Net assets£-49.5k£-50.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • • 2 officers
  • • 1 address
Last 180 days
4
filings
  • • 2 officers
  • • 1 address
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (33 events)Click to expand
  1. 2026-04-23
    ➕
    FORRYAN, Andrew John appointed
    secretary
  2. 2026-04-23
    ➖
    DARRINGTON, Trevor John resigned
    secretary
  3. 2026-04-23
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  4. 2026-04-23
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  5. 2026-04-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2025-09-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2025-02-19
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-09-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2023-09-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2022-09-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-03-11
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2022-03-11
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2022-03-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  14. 2022-03-07
    ➖
    RIOLLET, Maxime resigned
    director
  15. 2021-12-22
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2021-12-12
    ➖
    FORRYAN, Andrew John resigned
    director
  17. 2021-08-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2020-09-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2020-01-02
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  20. 2020-01-02
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  21. 2020-01-02
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  22. 2020-01-01
    ➕
    RIOLLET, Maxime appointed
    director
  23. 2019-08-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  24. 2011-01-31
    ➕
    DARRINGTON, Trevor John appointed
    secretary
  25. 2011-01-31
    ➖
    FISHER, Rosemary Ann resigned
    secretary
  26. 2002-04-01
    ➕
    GOODEN, Nicholas Dominic appointed
    director
  27. 1998-03-11
    ➕
    FISHER, Rosemary Ann appointed
    secretary
  28. 1998-03-11
    ➖
    GOODEN, Brian Stephen resigned
    secretary
  29. 1998-03-10
    🏢
    Company incorporated
    As ADVANTAGE INTERNATIONAL (SPORTS & LANGUAGE) LIMITED
  30. 1998-03-10
    ➕
    GOODEN, Brian Stephen appointed
    secretary
  31. 1998-03-10
    ➕
    WING, Clifford Donald appointed
    secretary
  32. 1998-03-10
    ➖
    WING, Clifford Donald resigned
    secretary
  33. 1998-03-10
    ➕
    FORRYAN, Andrew John appointed
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 67 — succession pressure is live.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Nicholas Dominic Gooden
Individual · British · DOB 06/1959 · age 67
75–100%
—75-100% shares10/03/2017
1 historic (ceased) PSC
  • Mr Maxime Riolletceased 07/03/2022· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Education & training · CT postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
ARISE ATHLETE CLUB LTD→
15495426 · est 2024 · no financials extracted
————2y——
B&B COACHING LTD→
15189148 · est 2023 · no financials extracted
————2y——
BESPOKE TRAINING ACADEMY LTD→
16326656 · est 2025 · no financials extracted
————1y——
BIKETRAINWALES LIMITED→
10496090 · est 2016 · no financials extracted
————9y——
BLUE FALCON (KENT) LTD→
11141166 · est 2018 · no financials extracted
————8y——
BLUEASSIST UK LIMITED→
08782560 · est 2013 · no financials extracted
————12y——
BOB TWELLS CONSULTANCY LTD→
10325158 · est 2016 · no financials extracted
————9y——
BOOK CLUB ASSOCIATES LTD→
16956109 · est 2026 · no financials extracted
———————
BOSSINGHAM PRESCHOOL LTD→
08698469 · est 2013 · no financials extracted
————12y——
BPS FM LTD→
13338745 · est 2021 · no financials extracted
————5y——
BRAND NEW ENGLISH LIMITED→
09309517 · est 2014 · no financials extracted
————11y——
BRIGHTSTARTTHANET LIMITED→
12751697 · est 2020 · no financials extracted
————5y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1998-03-10
Jurisdictionengland-wales
Primary SIC85510 — Sports and recreation education

Registered office

79 London Road
Deal
Kent
CT14 9TP
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-24
Last: 2026-03-10

Officers (2 active · 6 resigned)

FORRYAN, Andrew John→
secretary · appointed 2026-04-23
View their other companies + combined net worth →
Active
GOODEN, Nicholas Dominic→
director · ~67y · appointed 2002-04-01
View their other companies + combined net worth →
Active
DARRINGTON, Trevor John→
secretary · appointed 2011-01-31 · resigned 2026-04-23
Resigned
FISHER, Rosemary Ann→
secretary · appointed 1998-03-11 · resigned 2011-01-31
Resigned
GOODEN, Brian Stephen→
secretary · appointed 1998-03-10 · resigned 1998-03-11
Resigned
WING, Clifford Donald→
secretary · appointed 1998-03-10 · resigned 1998-03-10
Resigned
FORRYAN, Andrew John→
director · ~66y · appointed 1998-03-10 · resigned 2021-12-12
Resigned
RIOLLET, Maxime→
director · ~49y · appointed 2020-01-01 · resigned 2022-03-07
Resigned

Click a director name to see their full track record across all companies.

Recent filings (85 total)

appoint-person-secretary-company-with-name-date
officers · AP03
2026-04-23
termination-secretary-company-with-name-termination-date
officers · TM02
2026-04-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-04-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-23
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-11
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-20
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-22
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-22
termination-director-company-with-name-termination-date
officers · TM01
2022-03-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-03-11