AD-VANTAGE INFOSERVE LIMITED
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 64). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Average employees | 0 | 0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 accounts
Corporate timeline (23 events)Click to expand
- 2026-02-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-02-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-02-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-02-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-06-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-06-11📄change-person-director-company-with-change-dateofficers · CH01
- 2018-06-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-06-11📄change-person-secretary-company-with-change-dateofficers · CH03
- 2018-06-11📄change-person-secretary-company-with-change-dateofficers · CH03
- 2018-06-11📄change-person-director-company-with-change-dateofficers · CH01
- 2018-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-02-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 1998-06-19🏢Company incorporatedAs AD-VANTAGE INFOSERVE LIMITED
- 1998-06-19➕GREENWOOD, Mary appointedsecretary
- 1998-06-19➕GREENWOOD, David appointeddirector
- 1998-06-19➕BREWER, Suzanne appointednominee-secretary
- 1998-06-19➖BREWER, Suzanne resignednominee-secretary
- 1998-06-19➕BREWER, Kevin, Dr appointednominee-director
- 1998-06-19➖BREWER, Kevin, Dr resignednominee-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 28 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 28 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 28 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David Greenwood Individual · British · DOB 10/1962 · age 64 | 50–75% | — | 50-75% shares | 01/06/2016 |
Ms Mary Amanda Greenwood Individual · British · DOB 04/1963 · age 63 | 25–50% | — | 25-50% shares | 01/06/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| AEVUM CONSULTANCY LTD→ 11633330 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AFC FINNERS LIMITED→ 14490872 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 2 resigned)
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