D L MARKETING (DIRECT LINK) LTD
🌳Matureactive
03589399 · ltd · incorporated 1998-06-29
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 77/100 (strong), bankability 67/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 9 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (45/100).
🏦
Refinance opportunity
12 live charges · 9 lenders · oldest 23.3y
25/100
too messy
Structure is too messy for a clean refinance right now — clean up first or expect bespoke terms.
- · Oldest live charge is 23.3 years old — likely at or near maturity.
- · 9 lenders named — inter-creditor friction likely.
- · Legal-friction score 53/100 (high).
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
12 charges (12/12 with lender, 12/12 with type)
90
Directors & officers
23 officers (3 active, 23 linked, 17 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
16 connected companies via shared directors
90
Filing history
166 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
2
filings
- • 2 officers
Last 90 days
2
filings
- • 2 officers
Last 180 days
2
filings
- • 2 officers
Counts from Companies House filing history.
Corporate timeline (89 events)Click to expand
- 2026-05-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-05-20📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-05-08➕COOK, Daniel James appointeddirector
- 2026-05-08➖KYPRIANOU, Dimitrios resigneddirector
- 2025-09-30📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2025-09-30📄legacyaccounts · PARENT_ACC
- 2025-09-30📄legacyother · GUARANTEE2
- 2025-09-30📄legacyother · AGREEMENT2
- 2025-05-15📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-18📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-17📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2024-10-17📄legacyaccounts · PARENT_ACC
- 2024-10-17📄legacyother · GUARANTEE2
- 2024-10-17📄legacyother · AGREEMENT2
- 2024-10-05📄legacyother · GUARANTEE2
- 2024-10-05📄legacyother · AGREEMENT2
- 2024-02-29➖NOONOO, Rodney resigneddirector
- 2024-02-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-01-14📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2024-01-14📄legacyother · AGREEMENT2
- 2023-11-01📄legacyaccounts · PARENT_ACC
- 2023-11-01📄legacyother · AGREEMENT2
- 2023-11-01📄legacyother · GUARANTEE2
- 2023-10-16📄legacyother · GUARANTEE2
- 2023-10-16📄legacyother · AGREEMENT2
- 2023-10-03📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-09-15➕SHEPHARD, Caroline Anne appointeddirector
- 2023-09-15➖HEADLEY, Patrick John resigneddirector
- 2023-09-15➕KYPRIANOU, Dimitrios appointeddirector
- 2023-06-26🔓Charge satisfied #10
- 2023-06-26🔓Charge satisfied #9
- 2023-06-26🔓Charge satisfied #8
- 2023-06-26🔓Charge satisfied #6
- 2023-01-31➖CONSTANTINIDES, Sotos resigneddirector
- 2022-07-01➕CASSIDY, Darren Scott appointeddirector
- 2022-07-01➖MOORE, Simon Ernest resigneddirector
- 2022-07-01➕NOONOO, Rodney appointeddirector
- 2021-10-29🔓Charge satisfied #7
- 2021-10-14🔒Charge registered #12Lender: Hsbc UK Bank PLC
- 2021-10-14🔒Charge registered #11Lender: Hsbc UK Bank PLC
- 2017-03-28➖LISSER, Simon Shaun resignedsecretary
- 2017-03-28➖LISSER, Simon Shaun resigneddirector
- 2017-03-07🔓Charge satisfied #5
- 2017-03-07🔓Charge satisfied #4
- 2017-02-22🔒Charge registered #10Lender: Hsbc Invoice Finance (UK) LTD
- 2017-02-22🔒Charge registered #9Lender: Hsbc Invoice Finance (UK) LTD
- 2017-02-08➕LISSER, Simon Shaun appointedsecretary
- 2017-02-08➖MOORE, Caron Louise resignedsecretary
- 2017-02-08➕CONSTANTINIDES, Sotos appointeddirector
- 2017-02-08➕HEADLEY, Patrick John appointeddirector
Showing most recent 50 of 89 events
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
Succession & seller-readiness
40/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
4dm Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
4dm Group Limited
Corporate parent · holds 75-100% shares · board control
⬇
D L MARKETING (DIRECT LINK) LTD
This company · 03589399
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
4dm Group Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · LE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1 POINT 8 LTD→ 10725462 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 13THIRTEEN SOLUTIONS LTD→ 15074370 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 15TH AVENUE LTD→ 15415292 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 1884 MANAGEMENT CONSULTANCY SPV 1 LTD→ 15753324 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 24/7 MANAGED SOLUTIONS LIMITED→ 11843691 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 2711 CONSULTING LIMITED→ 15495532 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 3.1416 LIMITED→ 13234621 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 365 CONTROLS SYSTEM LTD→ 14551782 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 3D FIRE INSPECTIONS LTD→ 16361368 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 3M RESOURCING LTD→ 14874896 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 42POINTONE LIMITED→ 16960492 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 44 CATS LTD→ 09970623 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1998-06-29
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies
Registered office
147 Scudamore Road
Leicester
LE3 1UQ
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-03
Last: 2025-06-19
Officers (3 active · 20 resigned)
CASSIDY, Darren Scott→
Activedirector · ~59y · appointed 2022-07-01
View their other companies + combined net worth →
COOK, Daniel James→
Activedirector · ~38y · appointed 2026-05-08
View their other companies + combined net worth →
SHEPHARD, Caroline Anne→
Activedirector · ~46y · appointed 2023-09-15
View their other companies + combined net worth →
CHRISTISON, Mark Andrew→
Resignedsecretary · appointed 2008-03-11 · resigned 2015-10-29
LISSER, Simon Shaun→
Resignedsecretary · appointed 2017-02-08 · resigned 2017-03-28
MOORE, Caron Louise→
Resignedsecretary · appointed 2015-10-29 · resigned 2017-02-08
WHITE, Rosemary Alison→
Resignedsecretary · appointed 1998-06-29 · resigned 2008-03-11
TEMPLE SECRETARIES LIMITED→
Resignedcorporate-nominee-secretary · appointed 1998-06-29 · resigned 1998-06-29
CHRISTISON, Mark Andrew→
Resigneddirector · ~54y · appointed 2008-03-11 · resigned 2015-10-29
CONSTANTINIDES, Sotos→
Resigneddirector · ~60y · appointed 2017-02-08 · resigned 2023-01-31
CRAWFORD, Darren John→
Resigneddirector · ~58y · appointed 2009-03-12 · resigned 2014-04-04
GRANT-SALMON, Charles→
Resigneddirector · ~71y · appointed 2008-03-11 · resigned 2012-09-27
HEADLEY, Patrick John→
Resigneddirector · ~58y · appointed 2017-02-08 · resigned 2023-09-15
HILL, Lance Ralph John→
Resigneddirector · ~53y · appointed 2009-03-12 · resigned 2013-12-31
KYPRIANOU, Dimitrios→
Resigneddirector · ~51y · appointed 2023-09-15 · resigned 2026-05-08
LISSER, Simon Shaun→
Resigneddirector · ~59y · appointed 2017-02-08 · resigned 2017-03-28
MOORE, Simon Ernest→
Resigneddirector · ~61y · appointed 2012-10-01 · resigned 2022-07-01
NOONOO, Rodney→
Resigneddirector · ~64y · appointed 2022-07-01 · resigned 2024-02-29
PORTSMOUTH, James→
Resigneddirector · ~52y · appointed 2009-03-12 · resigned 2010-05-31
RITCHIE, Leslie→
Resigneddirector · ~72y · appointed 2009-03-12 · resigned 2012-09-27
Click a director name to see their full track record across all companies.
Mortgages & charges
12
Total charges
2
Outstanding
1
Active lenders
Status:Lender:12 of 12 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 14/10/2021 | — | |
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 14/10/2021 | — | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD | A registered charge | — | 22/02/2017 | 26/06/2023 | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD | A registered charge | — | 22/02/2017 | 26/06/2023 | |
| satisfied | Grove Industries as Security Trustee for the Secured Parties Grove Industries Limited as Security Trustee for the Secured Parties | A registered charge | — | 08/02/2017 | 26/06/2023 | |
| satisfied | Toscafund Gp (As Security Agent) Toscafund Gp Limited (As Security Agent) | A registered charge | 1 property | 08/02/2017 | 29/10/2021 | |
| satisfied | HSBC Hsbc Bank PLC | A registered charge | — | 08/02/2017 | 26/06/2023 | |
| satisfied | NatWest Group Rbs Invoice Finance Limited | A registered charge | — | 28/11/2014 | 07/03/2017 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | A registered charge | — | 25/11/2014 | 07/03/2017 | |
| satisfied | Barclays Barclays Bank PLC | Deed of accession and charge | 1 property | 11/03/2008 | 26/01/2017 | |
| satisfied | Norwich & Peterborough Building Society | Deed of floating charge | 1 property | 31/01/2003 | 16/01/2008 | |
| satisfied | Norwich & Peterborough Building Society | Mortgage deed | 1 property | 31/01/2003 | 16/01/2008 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (166 total)
termination-director-company-with-name-termination-date
officers · TM01
2026-05-20
appoint-person-director-company-with-name-date
officers · AP01
2026-05-20
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2025-09-30
legacy
accounts · PARENT_ACC
2025-09-30
legacy
other · GUARANTEE2
2025-09-30
legacy
other · AGREEMENT2
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-19
change-person-director-company-with-change-date
officers · CH01
2025-05-15
change-person-director-company-with-change-date
officers · CH01
2025-02-18
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2024-10-17
legacy
accounts · PARENT_ACC
2024-10-17
legacy
other · GUARANTEE2
2024-10-17
legacy
other · AGREEMENT2
2024-10-17
legacy
other · GUARANTEE2
2024-10-05
legacy
other · AGREEMENT2
2024-10-05