DDA PUBLIC RELATIONS LIMITED

🌳Matureactive
03711171 · ltd · incorporated 1999-02-10
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2024
Net worth
book net assets
Opportunity
82/100
Exceptional
🔔
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Conservative operator with a 62-year-old founder — textbook succession opportunity.

Opportunity 82/100 (exceptional), bankability 67/100. Strong seller-intent signal (60/100, director aged 62). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (77/100).

🏦

Refinance opportunity

4 live charges · 3 lenders · oldest 22.5y

45/100
clean up first

Refinance viable after a tidy-up — address the highlighted items first.

  • · Oldest live charge is 22.5 years old — likely at or near maturity.
  • · 3 lenders named — inter-creditor friction likely.
  • · Legal-friction score 40/100 — workable, but lender will want more DD.
  • · Profitable and stable/growing — lender coverage supportable.

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
4 charges (4/4 with lender, 4/4 with type)
90
Directors & officers
17 officers (5 active, 17 linked, 9 with DOB)
81
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
7 connected companies via shared directors
66
Filing history
101 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation

Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.

Available from the Pro tier upwards.

See pricing →
Opportunity Score
82/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Profitable
Profit before tax £584,082

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-09-30
Profit before tax£584.1k
Average employees126

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (53 events)Click to expand
  1. 2025-09-29
    📄
    accounts-with-accounts-type-full
    accounts · AA
  2. 2025-06-03
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  3. 2025-06-03
    🔓
    Charge satisfied #4
  4. 2024-07-08
    📄
    accounts-with-accounts-type-full
    accounts · AA
  5. 2024-04-30
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  6. 2024-04-30
    📄
    change-corporate-secretary-company-with-change-date
    officers · CH04
  7. 2024-04-30
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2023-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2023-02-08
    📄
    capital-cancellation-shares
    capital · SH06
  10. 2023-02-08
    📄
    capital-return-purchase-own-shares
    capital · SH03
  11. 2022-07-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  12. 2022-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2022-06-01
    BHATT, Neil appointed
    director
  14. 2021-06-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2020-06-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2019-07-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2018-07-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2018-03-05
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  19. 2015-01-22
    ARCHER, Dana Francine appointed
    director
  20. 2011-10-01
    DAVIDSON, Dennis Arthur resigned
    director
  21. 2009-09-30
    ATKINSON, Lawrence Timothy appointed
    director
  22. 2009-09-30
    STANNARD, John Marcus appointed
    director
  23. 2008-09-09
    🔒
    Charge registered #4
    Lender: Venaglass Limited
  24. 2006-08-01
    CAVENDISH SECRETARIAL LIMITED appointed
    corporate-secretary
  25. 2006-08-01
    PHILPOTTS, Paul Barrington resigned
    secretary
  26. 2005-06-13
    🔒
    Charge registered #3
    Lender: Coutts & Company
  27. 2004-09-16
    🔓
    Charge satisfied #2
  28. 2004-09-16
    🔓
    Charge satisfied #1
  29. 2004-07-20
    🔒
    Charge registered #2
    Lender: Lloyds Tsb Bank PLC
  30. 2004-06-02
    PHILPOTTS, Paul Barrington appointed
    secretary
  31. 2004-06-02
    CAVENDISH SECRETARIAL LIMITED resigned
    corporate-secretary
  32. 2003-11-25
    🔒
    Charge registered #1
    Lender: Lloyds Tsb Bank PLC
  33. 2001-01-31
    KASAPI, Gregory resigned
    secretary
  34. 2001-01-31
    CAVENDISH SECRETARIAL LIMITED appointed
    corporate-secretary
  35. 2000-11-01
    KASAPI, Gregory appointed
    secretary
  36. 2000-11-01
    CAVENDISH SECRETARIAL LIMITED resigned
    corporate-secretary
  37. 2000-06-16
    DAVIDSON, Dennis Arthur appointed
    director
  38. 2000-06-16
    FRANKLIN, Anthony John Burnett resigned
    director
  39. 1999-06-10
    REEVE, Malcolm resigned
    secretary
  40. 1999-06-10
    FRANKLIN, Anthony John Burnett appointed
    director
  41. 1999-06-10
    HODAL, Melanie resigned
    director
  42. 1999-06-10
    REEVE, Malcolm resigned
    director
  43. 1999-06-10
    WOOD, Stacey resigned
    director
  44. 1999-06-09
    CAVENDISH SECRETARIAL LIMITED appointed
    corporate-secretary
  45. 1999-02-10
    🏢
    Company incorporated
    As DDA PUBLIC RELATIONS LIMITED
  46. 1999-02-10
    REEVE, Malcolm appointed
    secretary
  47. 1999-02-10
    WATERLOW SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  48. 1999-02-10
    WATERLOW SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  49. 1999-02-10
    HODAL, Melanie appointed
    director
  50. 1999-02-10
    REEVE, Malcolm appointed
    director
Showing most recent 50 of 53 events

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.

Succession & seller-readiness

63/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

S & A Entertainment Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
S & A Entertainment Holdings Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
DDA PUBLIC RELATIONS LIMITED
This company · 03711171

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

3 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
S & A Entertainment Holdings Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016
Mr John Marcus Stannard
Individual · British · DOB 04/1964 · age 62
sig. influencesignificant influence06/04/2016
Mr Lawrence Timothy Atkinson
Individual · British · DOB 08/1972 · age 54
sig. influencesignificant influence06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-02-10
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

12 Helmet Row
London
EC1V 3QJ

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2027-02-24
Last: 2026-02-10

Officers (5 active · 12 resigned)

CAVENDISH SECRETARIAL LIMITED
corporate-secretary · appointed 2006-08-01
View their other companies + combined net worth →
Active
ARCHER, Dana Francine
director · ~50y · appointed 2015-01-22
View their other companies + combined net worth →
Active
ATKINSON, Lawrence Timothy
director · ~54y · appointed 2009-09-30
View their other companies + combined net worth →
Active
BHATT, Neil
director · ~46y · appointed 2022-06-01
View their other companies + combined net worth →
Active
STANNARD, John Marcus
director · ~62y · appointed 2009-09-30
View their other companies + combined net worth →
Active
KASAPI, Gregory
secretary · appointed 2000-11-01 · resigned 2001-01-31
Resigned
PHILPOTTS, Paul Barrington
secretary · appointed 2004-06-02 · resigned 2006-08-01
Resigned
REEVE, Malcolm
secretary · appointed 1999-02-10 · resigned 1999-06-10
Resigned
CAVENDISH SECRETARIAL LIMITED
corporate-secretary · appointed 2001-01-31 · resigned 2004-06-02
Resigned
CAVENDISH SECRETARIAL LIMITED
corporate-secretary · appointed 1999-06-09 · resigned 2000-11-01
Resigned
WATERLOW SECRETARIES LIMITED
corporate-nominee-secretary · appointed 1999-02-10 · resigned 1999-02-10
Resigned
DAVIDSON, Dennis Arthur
director · ~79y · appointed 2000-06-16 · resigned 2011-10-01
Resigned
FRANKLIN, Anthony John Burnett
director · ~82y · appointed 1999-06-10 · resigned 2000-06-16
Resigned
HODAL, Melanie
director · ~77y · appointed 1999-02-10 · resigned 1999-06-10
Resigned
REEVE, Malcolm
director · ~71y · appointed 1999-02-10 · resigned 1999-06-10
Resigned
WOOD, Stacey
director · ~62y · appointed 1999-02-10 · resigned 1999-06-10
Resigned
WATERLOW NOMINEES LIMITED
corporate-nominee-director · appointed 1999-02-10 · resigned 1999-02-10
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

4
Total charges
1
Outstanding
1
Active lenders
Status:Lender:4 of 4 shown
TypeProperties
satisfied
Venaglass
Venaglass Limited
Deed1 property09/09/200803/06/2025
outstanding
NatWest Group
Coutts & Company
Mortgage debenture1 property13/06/2005
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Guarantee & debenture1 property20/07/200416/09/2004
satisfied
Lloyds Banking Group
Lloyds Tsb Bank PLC
Debenture deed1 property25/11/200316/09/2004
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (101 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-11
accounts-with-accounts-type-full
accounts · AA
2025-09-29
mortgage-satisfy-charge-full
mortgage · MR04
2025-06-03
confirmation-statement-with-updates
confirmation-statement · CS01
2025-02-11
accounts-with-accounts-type-full
accounts · AA
2024-07-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2024-04-30
change-corporate-secretary-company-with-change-date
officers · CH04
2024-04-30
change-person-director-company-with-change-date
officers · CH01
2024-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-14
capital-cancellation-shares
capital · SH06
2023-02-08
capital-return-purchase-own-shares
capital · SH03
2023-02-08
appoint-person-director-company-with-name-date
officers · AP01
2022-07-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-30