DDA PUBLIC RELATIONS LIMITED
Opportunity 82/100 (exceptional), bankability 67/100. Strong seller-intent signal (60/100, director aged 62). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (77/100).
Refinance opportunity
4 live charges · 3 lenders · oldest 22.5y
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 22.5 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 40/100 — workable, but lender will want more DD.
- · Profitable and stable/growing — lender coverage supportable.
Data confidence
Overall: medium (73/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.
Available from the Pro tier upwards.
See pricing →Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 102| Metric | 2024-09-30 |
|---|---|
| Profit before tax | £584.1k |
| Average employees | 126 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (53 events)Click to expand
- 2025-09-29📄accounts-with-accounts-type-fullaccounts · AA
- 2025-06-03📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-06-03🔓Charge satisfied #4
- 2024-07-08📄accounts-with-accounts-type-fullaccounts · AA
- 2024-04-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2024-04-30📄change-corporate-secretary-company-with-change-dateofficers · CH04
- 2024-04-30📄change-person-director-company-with-change-dateofficers · CH01
- 2023-06-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-08📄capital-cancellation-sharescapital · SH06
- 2023-02-08📄capital-return-purchase-own-sharescapital · SH03
- 2022-07-04📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-06-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-01➕BHATT, Neil appointeddirector
- 2021-06-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-07-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-03-05📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2015-01-22➕ARCHER, Dana Francine appointeddirector
- 2011-10-01➖DAVIDSON, Dennis Arthur resigneddirector
- 2009-09-30➕ATKINSON, Lawrence Timothy appointeddirector
- 2009-09-30➕STANNARD, John Marcus appointeddirector
- 2008-09-09🔒Charge registered #4Lender: Venaglass Limited
- 2006-08-01➕CAVENDISH SECRETARIAL LIMITED appointedcorporate-secretary
- 2006-08-01➖PHILPOTTS, Paul Barrington resignedsecretary
- 2005-06-13🔒Charge registered #3Lender: Coutts & Company
- 2004-09-16🔓Charge satisfied #2
- 2004-09-16🔓Charge satisfied #1
- 2004-07-20🔒Charge registered #2Lender: Lloyds Tsb Bank PLC
- 2004-06-02➕PHILPOTTS, Paul Barrington appointedsecretary
- 2004-06-02➖CAVENDISH SECRETARIAL LIMITED resignedcorporate-secretary
- 2003-11-25🔒Charge registered #1Lender: Lloyds Tsb Bank PLC
- 2001-01-31➖KASAPI, Gregory resignedsecretary
- 2001-01-31➕CAVENDISH SECRETARIAL LIMITED appointedcorporate-secretary
- 2000-11-01➕KASAPI, Gregory appointedsecretary
- 2000-11-01➖CAVENDISH SECRETARIAL LIMITED resignedcorporate-secretary
- 2000-06-16➕DAVIDSON, Dennis Arthur appointeddirector
- 2000-06-16➖FRANKLIN, Anthony John Burnett resigneddirector
- 1999-06-10➖REEVE, Malcolm resignedsecretary
- 1999-06-10➕FRANKLIN, Anthony John Burnett appointeddirector
- 1999-06-10➖HODAL, Melanie resigneddirector
- 1999-06-10➖REEVE, Malcolm resigneddirector
- 1999-06-10➖WOOD, Stacey resigneddirector
- 1999-06-09➕CAVENDISH SECRETARIAL LIMITED appointedcorporate-secretary
- 1999-02-10🏢Company incorporatedAs DDA PUBLIC RELATIONS LIMITED
- 1999-02-10➕REEVE, Malcolm appointedsecretary
- 1999-02-10➕WATERLOW SECRETARIES LIMITED appointedcorporate-nominee-secretary
- 1999-02-10➖WATERLOW SECRETARIES LIMITED resignedcorporate-nominee-secretary
- 1999-02-10➕HODAL, Melanie appointeddirector
- 1999-02-10➕REEVE, Malcolm appointeddirector
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- secondary12+ year tenure: Director in role 17 years.
- secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
S & A Entertainment Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
3 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
S & A Entertainment Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
Mr John Marcus Stannard Individual · British · DOB 04/1964 · age 62 | — | — | sig. influencesignificant influence | 06/04/2016 |
Mr Lawrence Timothy Atkinson Individual · British · DOB 08/1972 · age 54 | — | — | sig. influencesignificant influence | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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| 4LIFE RESEARCH UK LIMITED→ 06445840 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (5 active · 12 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Venaglass Venaglass Limited | Deed | 1 property | 09/09/2008 | 03/06/2025 | |
| outstanding | NatWest Group Coutts & Company | Mortgage debenture | 1 property | 13/06/2005 | — | |
| satisfied | Lloyds Banking Group Lloyds Tsb Bank PLC | Guarantee & debenture | 1 property | 20/07/2004 | 16/09/2004 | |
| satisfied | Lloyds Banking Group Lloyds Tsb Bank PLC | Debenture deed | 1 property | 25/11/2003 | 16/09/2004 |