ALLIED MARKETING LIMITED

💤Zombieactive
03723930 · ltd · incorporated 1999-03-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
80/100
Exceptional
🔔
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What this business does
Primary activity: Non-trading company
Sector: Professional, scientific & technical
Investor take
Pursue
Dormant / non-trading with a 73-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 73). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 2 with DOB)
78
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
7 connected companies via shared directors
66
Filing history
71 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
  1. 2026-05-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-05-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-05-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-05-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2023-03-23
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2023-03-23
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  7. 2022-05-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-05-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-05-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-05-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2018-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2017-06-20
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-05-31
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2016-03-30
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-12-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2015-10-06
    ➖
    MOORE CONSULTING SA resigned
    corporate-director
  17. 2009-10-01
    ➕
    MERONI, Rudolf, Dr appointed
    director
  18. 1999-06-18
    ➕
    BRINCHMANN, Morten Fredrik appointed
    secretary
  19. 1999-06-18
    ➖
    BREWER, Suzanne resigned
    nominee-secretary
  20. 1999-06-18
    ➖
    BREWER, Kevin, Dr resigned
    nominee-director
  21. 1999-06-18
    ➕
    MOORE CONSULTING SA appointed
    corporate-director
  22. 1999-03-02
    🏢
    Company incorporated
    As ALLIED MARKETING LIMITED
  23. 1999-03-02
    ➕
    BREWER, Suzanne appointed
    nominee-secretary
  24. 1999-03-02
    ➕
    BREWER, Kevin, Dr appointed
    nominee-director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 73 — succession pressure is live.

Succession & seller-readiness

98/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

London (Uk) Limited holds 25-50% — a significant corporate investor but not a controlling parent.

🏛️
London (Uk) Limited
Corporate parent · board control
⬇
ALLIED MARKETING LIMITED
This company · 03723930

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
London (Uk) Limited
Corporate entity
——board controlboard control23/03/2023
1 historic (ceased) PSC
  • Moore Consulting Saceased 23/03/2023· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-03-02
Jurisdictionengland-wales
Primary SIC74990 — Non-trading company

Registered office

Cambio, 15a The Mead
Ashtead
Surrey
KT21 2LZ

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2027-03-16
Last: 2026-03-02

Officers (2 active · 3 resigned)

BRINCHMANN, Morten Fredrik→
secretary · appointed 1999-06-18
View their other companies + combined net worth →
Active
MERONI, Rudolf, Dr→
director · ~73y · appointed 2009-10-01
View their other companies + combined net worth →
Active
BREWER, Suzanne→
nominee-secretary · appointed 1999-03-02 · resigned 1999-06-18
Resigned
BREWER, Kevin, Dr→
nominee-director · ~74y · appointed 1999-03-02 · resigned 1999-06-18
Resigned
MOORE CONSULTING SA→
corporate-director · appointed 1999-06-18 · resigned 2015-10-06
Resigned

Click a director name to see their full track record across all companies.

Recent filings (71 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-11
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-25
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-03-23
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2023-03-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-15
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-03
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-11
accounts-with-accounts-type-micro-entity
accounts · AA
2020-05-19