AFFINITY INSURANCE SERVICES LIMITED

🌳Matureactive
03733956 · ltd · incorporated 1999-03-17
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£111.4k
book net assets
Opportunity
81/100
Exceptional
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What this business does
Primary activity: Non-life insurance
Sector: Financial & insurance
Investor take
Pursue
Asset-holding vehicle with a 70-year-old founder — textbook succession opportunity.

Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 70). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
16 officers (3 active, 16 linked, 8 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
92 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £111,403

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£111k
↑ 38% YoY
Current Assets
£345k
↑ 46% YoY
Current Liabilities
—
£0£69k£138k£207k£276k£345kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£112.3k£80.7k
Current assets£344.5k£235.9k
Net assets£111.4k£80.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (46 events)Click to expand
  1. 2025-10-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-07-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-11-30
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2023-11-30
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2023-11-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-12-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-12-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-02-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-01-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-01-07
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  11. 2019-01-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2018-12-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2018-11-13
    ➕
    SPARKES, Nicola Jane appointed
    director
  14. 2018-11-13
    ➖
    GIBSON, Stephen Peter resigned
    director
  15. 2017-11-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2017-05-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2017-05-24
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2017-05-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2017-05-09
    ➕
    FREEBODY, Andrew James Simon appointed
    director
  20. 2017-05-09
    ➕
    GIBSON, Stephen Peter appointed
    director
  21. 2015-08-27
    ➖
    RUPAL, Raj Gopal resigned
    secretary
  22. 2003-03-27
    ➕
    RUPAL, Raj Gopal appointed
    secretary
  23. 2003-03-26
    ➖
    CAVENDISH SECRETARIAL LIMITED resigned
    corporate-secretary
  24. 2003-03-26
    ➖
    HOWARD, Stephen William resigned
    director
  25. 2003-03-26
    ➖
    O'NEILL, John Mary resigned
    director
  26. 2001-05-21
    ➖
    HELLWELL, Darryl Graeme resigned
    secretary
  27. 2001-05-21
    ➖
    O'NEILL, John Mary resigned
    secretary
  28. 2001-05-21
    ➕
    CAVENDISH SECRETARIAL LIMITED appointed
    corporate-secretary
  29. 2001-03-01
    ➕
    CHITTENDEN, Christopher Andrew Marlow appointed
    secretary
  30. 2001-03-01
    ➖
    CHITTENDEN, Christopher Andrew Marlow resigned
    secretary
  31. 2001-03-01
    ➕
    O'NEILL, John Mary appointed
    secretary
  32. 2001-03-01
    ➕
    HOWARD, Stephen William appointed
    director
  33. 2001-03-01
    ➕
    O'NEILL, John Mary appointed
    director
  34. 2000-12-31
    ➕
    HELLWELL, Darryl Graeme appointed
    secretary
  35. 2000-11-09
    ➖
    WESTCOTT, James Stewart resigned
    director
  36. 2000-10-31
    ➖
    HILL, Anthony William Vesey resigned
    secretary
  37. 2000-04-30
    ➕
    HAYMAN, Peter John appointed
    director
  38. 2000-04-30
    ➖
    HAMPTON, Anne resigned
    secretary
  39. 2000-04-30
    ➕
    HILL, Anthony William Vesey appointed
    secretary
  40. 2000-04-30
    ➖
    HILL, Anthony William Vesey resigned
    director
  41. 2000-04-30
    ➕
    WESTCOTT, James Stewart appointed
    director
  42. 1999-03-17
    🏢
    Company incorporated
    As AFFINITY INSURANCE SERVICES LIMITED
  43. 1999-03-17
    ➕
    HAMPTON, Anne appointed
    secretary
  44. 1999-03-17
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  45. 1999-03-17
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  46. 1999-03-17
    ➕
    HILL, Anthony William Vesey appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 70 — succession pressure is live.

Succession & seller-readiness

90/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
  • primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Peter John Hayman
Individual · British · DOB 03/1956 · age 70
——sig. influencesignificant influence10/03/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-03-17
Jurisdictionengland-wales
Primary SIC65120 — Non-life insurance

Registered office

Stansted House
Rowlands Castle
Hampshire
PO9 6DX

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-01-17
Last: 2026-01-03

Officers (3 active · 13 resigned)

FREEBODY, Andrew James Simon→
director · ~70y · appointed 2017-05-09
View their other companies + combined net worth →
Active
HAYMAN, Peter John→
director · ~70y · appointed 2000-04-30
View their other companies + combined net worth →
Active
SPARKES, Nicola Jane→
director · ~57y · appointed 2018-11-13
View their other companies + combined net worth →
Active
CHITTENDEN, Christopher Andrew Marlow→
secretary · appointed 2001-03-01 · resigned 2001-03-01
Resigned
HAMPTON, Anne→
secretary · appointed 1999-03-17 · resigned 2000-04-30
Resigned
HELLWELL, Darryl Graeme→
secretary · appointed 2000-12-31 · resigned 2001-05-21
Resigned
HILL, Anthony William Vesey→
secretary · appointed 2000-04-30 · resigned 2000-10-31
Resigned
O'NEILL, John Mary→
secretary · appointed 2001-03-01 · resigned 2001-05-21
Resigned
RUPAL, Raj Gopal→
secretary · appointed 2003-03-27 · resigned 2015-08-27
Resigned
CAVENDISH SECRETARIAL LIMITED→
corporate-secretary · appointed 2001-05-21 · resigned 2003-03-26
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 1999-03-17 · resigned 1999-03-17
Resigned
GIBSON, Stephen Peter→
director · ~59y · appointed 2017-05-09 · resigned 2018-11-13
Resigned
HILL, Anthony William Vesey→
director · ~79y · appointed 1999-03-17 · resigned 2000-04-30
Resigned
HOWARD, Stephen William→
director · ~72y · appointed 2001-03-01 · resigned 2003-03-26
Resigned
O'NEILL, John Mary→
director · ~85y · appointed 2001-03-01 · resigned 2003-03-26
Resigned
WESTCOTT, James Stewart→
director · ~68y · appointed 2000-04-30 · resigned 2000-11-09
Resigned

Click a director name to see their full track record across all companies.

Recent filings (92 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-07
accounts-with-accounts-type-micro-entity
accounts · AA
2025-10-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-03
change-person-director-company-with-change-date
officers · CH01
2023-11-30
change-person-director-company-with-change-date
officers · CH01
2023-11-30
accounts-with-accounts-type-micro-entity
accounts · AA
2023-11-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-12
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-06
confirmation-statement-with-updates
confirmation-statement · CS01
2022-01-14
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-17
accounts-with-accounts-type-micro-entity
accounts · AA
2021-02-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-01-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-01-03