AFFINITY WILLS LTD
🌳Matureactive
03750041 · ltd · incorporated 1999-04-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
- · Oldest live charge 22.6y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£283.6k
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Solicitors
Sector: Professional, scientific & technical
Investor take
PursueActive trading company with a 68-year-old founder — textbook succession opportunity.
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (73/100, director aged 68). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (65/100).
🏦
Refinance opportunity
4 live charges · 2 lenders · oldest 22.6y
50/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Oldest live charge is 22.6 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: high (83/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
4 charges (4/4 with lender, 4/4 with type)
90
Directors & officers
8 officers (3 active, 8 linked, 5 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
18 connected companies via shared directors
90
Filing history
92 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £283,598
Key financials
2 years extracted from filed iXBRL accountsCash
£42k
Net Worth
£284k
~ YoY
Current Assets
£942k
~ YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £316.3k | £358.6k |
| Current assets | £941.9k | £937.8k |
| Cash | £42.5k | — |
| Debtors | £899.4k | — |
| Net assets | £283.6k | £283.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (35 events)Click to expand
- 2026-01-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-09-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-09-10📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2025-01-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-27➕PRICE, Andrew Charles Watts appointeddirector
- 2024-11-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-02-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-01-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-04-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-01-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-12-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-01-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-01-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-05-22📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2016-05-27🔓Charge satisfied #4
- 2016-05-18➕HAYNES, Philip Ashley appointeddirector
- 2016-05-18➕MCMASTER, David John appointeddirector
- 2016-05-18➖ATTFIELD, Gillian resignedsecretary
- 2016-05-18➖ATTFIELD, Dan George resigneddirector
- 2016-05-18➖MURRAY, Giles Mason Edward, Mr resigneddirector
- 2009-07-02🔒Charge registered #4Lender: National Westminster Bank PLC
- 2009-06-25🔓Charge satisfied #2
- 2009-06-02🔒Charge registered #3Lender: National Westminster Bank PLC
- 2009-01-16🔓Charge satisfied #1
- 2008-02-25➕MURRAY, Giles Mason Edward, Mr appointeddirector
- 2004-12-07🔒Charge registered #2Lender: Hsbc Bank PLC
- 2003-10-28🔒Charge registered #1Lender: National Westminster Bank PLC
- 2001-01-03➕ATTFIELD, Gillian appointedsecretary
- 1999-05-31➖RAPID COMPANY SERVICES LIMITED resignedcorporate-nominee-secretary
- 1999-04-09🏢Company incorporatedAs AFFINITY WILLS LTD
- 1999-04-09➕RAPID COMPANY SERVICES LIMITED appointedcorporate-nominee-secretary
- 1999-04-09➕ATTFIELD, Dan George appointeddirector
- 1999-04-09➕RAPID NOMINEES LIMITED appointedcorporate-nominee-director
- 1999-04-09➖RAPID NOMINEES LIMITED resignedcorporate-nominee-director
Owner dependency
65/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Founder age: Director aged approximately 68 — succession pressure is live.
Succession & seller-readiness
55/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Phdm Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Phdm Holdings Limited
Corporate parent · holds 75-100% shares
⬇
AFFINITY WILLS LTD
This company · 03750041
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Phdm Holdings Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 10/09/2025 |
1 historic (ceased) PSC
- Mr David John Mcmasterceased 10/09/2025· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · RH postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A G SAFETY SERVICES LIMITED→ 05546522 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| A INTRO CONSULTANCY LIMITED→ 07389963 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| AE ACCOUNTAX LTD→ 09200361 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| AE INTERIM EXECUTIVES LIMITED→ 09034696 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| AEC HOLDINGS LTD→ 11571667 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AEGIS WILLS LIMITED→ 05066331 · est 2004 · no financials extracted | — | — | — | — | 22y | — | — |
| AEROSPACE RESEARCH AND CONSULTING LTD→ 09335376 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| AEROSPACE X LIMITED→ 12426052 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| AFFINITY MARKETING LIMITED→ 04333529 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| AFFINITY WILLS SERVICES LTD→ 03749743 · est 1999 · no financials extracted | — | — | — | — | 27y | — | — |
| AFIYF LIMITED→ 15581078 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AFRICONSULTING LTD.→ 08856348 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated1999-04-09
Jurisdictionengland-wales
Primary SIC69102 — Solicitors
Registered office
The Hive 7a Bulrushes Business Park
Coombe Hill Road
East Grinstead
RH19 4LZ
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-09-24
Last: 2025-09-10
Officers (3 active · 5 resigned)
HAYNES, Philip Ashley→
Activedirector · ~67y · appointed 2016-05-18
View their other companies + combined net worth →
MCMASTER, David John→
Activedirector · ~68y · appointed 2016-05-18
View their other companies + combined net worth →
PRICE, Andrew Charles Watts→
Activedirector · ~56y · appointed 2024-11-27
View their other companies + combined net worth →
ATTFIELD, Gillian→
Resignedsecretary · appointed 2001-01-03 · resigned 2016-05-18
RAPID COMPANY SERVICES LIMITED→
Resignedcorporate-nominee-secretary · appointed 1999-04-09 · resigned 1999-05-31
ATTFIELD, Dan George→
Resigneddirector · ~72y · appointed 1999-04-09 · resigned 2016-05-18
MURRAY, Giles Mason Edward, Mr →
Resigneddirector · ~61y · appointed 2008-02-25 · resigned 2016-05-18
RAPID NOMINEES LIMITED→
Resignedcorporate-nominee-director · appointed 1999-04-09 · resigned 1999-04-09
Click a director name to see their full track record across all companies.
Mortgages & charges
4
Total charges
1
Outstanding
1
Active lenders
Status:Lender:4 of 4 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | National Westminster Bank National Westminster Bank PLC | Legal charge | 1 property | 02/07/2009 | 27/05/2016 | |
| outstanding | National Westminster Bank National Westminster Bank PLC | Debenture | 1 property | 02/06/2009 | — | |
| satisfied | HSBC Hsbc Bank PLC | Debenture | 1 property | 07/12/2004 | 25/06/2009 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Debenture | 1 property | 28/10/2003 | 16/01/2009 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (92 total)
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-01-28
confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-10
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-09-10
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-09-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-02
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-27
appoint-person-director-company-with-name-date
officers · AP01
2024-11-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-24
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-02
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-08
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-25
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-28