A.D.D. SPECIAL EFFECTS LIMITED

💤Zombieactive
03798562 · ltd · incorporated 1999-06-30
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Dec 2024
Net worth
£100.8k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Television programme production activities
Sector: Information & communication
Investor take
Pursue
Asset-holding vehicle with a 72-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 72). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 1 with DOB)
77
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
69 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £100,850
Net assets shrinking
Down £44,872 YoY
Cash YoY
-23%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£105k
↓ 23% YoY
Net Worth
£101k
↓ 31% YoY
Current Assets
£105k
↓ 39% YoY
Current Liabilities
£0£35k£70k£105k£139k£174kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£101.8k£146.7k
Current assets£105.4k£174.2k
Cash£105.2k£136.5k
Debtors£257£37.8k
Net assets£100.8k£145.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-08-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-06-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-09-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-08-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-04-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2019-07-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2018-09-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2017-09-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2016-09-16
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  11. 2015-09-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2015-09-16
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  13. 2015-09-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2015-07-06
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-07-01
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 1999-06-30
    🏢
    Company incorporated
    As A.D.D. SPECIAL EFFECTS LIMITED
  17. 1999-06-30
    AUGER, Sharon Marie appointed
    secretary
  18. 1999-06-30
    AUGER, Antony Jon appointed
    director
  19. 1999-06-30
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  20. 1999-06-30
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 27 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 72 — succession pressure is live.

Succession & seller-readiness

100/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 72 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 27 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Antony Jon Auger
Individual · British · DOB 02/1954 · age 72
2550%
25-50% shares30/06/2016
Mrs Sharon Auger
Individual · British · DOB 11/1963 · age 63
2550%
25-50% shares30/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-06-30
Jurisdictionengland-wales
Primary SIC59113 — Television programme production activities

Registered office

63 Kingswood Road
Tadworth
Surrey
KT20 5EF
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-14
Last: 2025-06-30

Officers (2 active · 1 resigned)

AUGER, Sharon Marie
secretary · appointed 1999-06-30
View their other companies + combined net worth →
Active
AUGER, Antony Jon
director · ~72y · appointed 1999-06-30
View their other companies + combined net worth →
Active
SWIFT INCORPORATIONS LIMITED
corporate-nominee-secretary · appointed 1999-06-30 · resigned 1999-06-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (69 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-05
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-08
confirmation-statement-with-updates
confirmation-statement · CS01
2023-08-31
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-19
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-07
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-30
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-19
confirmation-statement-with-updates
confirmation-statement · CS01
2021-06-30
confirmation-statement-with-updates
confirmation-statement · CS01
2020-06-30
accounts-with-accounts-type-micro-entity
accounts · AA
2020-04-23
accounts-with-accounts-type-micro-entity
accounts · AA
2019-07-29
confirmation-statement-with-updates
confirmation-statement · CS01
2019-07-01
accounts-with-accounts-type-micro-entity
accounts · AA
2018-09-20