A.L.E.R.T. ACTIVITIES LIMITED

🌳Matureactive
03836101 · ltd · incorporated 1999-09-03
Investment thesis
Looks cheap but ownership + security both unclear — probable value trap.
Why interesting: Headline metrics may be attractive.
Why risky: No PSC visibility combined with multiple live charges; transacting likely slow and expensive.
🔒Estimated value
—
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Turnover
—
year to Sept 2025
Net worth
£994.8k
book net assets
Opportunity
83/100
Exceptional
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pursue
Active trading company with a 86-year-old founder — textbook succession opportunity.

Opportunity 83/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 86). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -40% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

2 live charges · 2 lenders · oldest 25.1y

30/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 25.1 years old — likely at or near maturity.
  • · Two lenders — manageable, but coordination required.
  • · Cashflow trend is negative — lender view likely cautious.

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
9 officers (6 active, 9 linked, 8 with DOB)
88
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
4 connected companies via shared directors
57
Filing history
67 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
83/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £994,761
Net assets shrinking
Down £3,876 YoY
Cash YoY
-40%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£2k
↓ 40% YoY
Net Worth
£995k
~ YoY
Current Assets
—
Current Liabilities
—
£0£200k£399k£599k£799k£999kSept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Total assets£1.06M£1.07M
Cash£2.5k£4.1k
Net assets£994.8k£998.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (31 events)Click to expand
  1. 2026-01-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-03-13
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  3. 2025-03-13
    🔓
    Charge satisfied #1
  4. 2024-12-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-06-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-12-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2022-11-07
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2022-10-31
    ➕
    SMEDLEY, Barbara Elizabeth appointed
    director
  9. 2022-02-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-01-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-03-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-12-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-09-21
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  14. 2018-09-16
    ➕
    MOORE, Elsie appointed
    director
  15. 2018-01-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2016-12-14
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2016-07-28
    📄
    accounts-amended-with-accounts-type-total-exemption-full
    accounts · AAMD
  18. 2016-02-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2015-05-08
    ➖
    BOWEN, Margaret resigned
    director
  20. 2012-08-13
    ➕
    BOWEN, Margaret appointed
    director
  21. 2012-07-05
    ➖
    BOWEN, Stanley James resigned
    director
  22. 2011-05-23
    🔒
    Charge registered #2
    Lender: James Thomas Moore
  23. 2007-09-24
    ➖
    SMEDLEY, David Gordon resigned
    director
  24. 2001-04-27
    🔒
    Charge registered #1
    Lender: Barclays Bank PLC
  25. 1999-09-03
    🏢
    Company incorporated
    As A.L.E.R.T. ACTIVITIES LIMITED
  26. 1999-09-03
    ➕
    RICHARDS, Esther Sharon appointed
    secretary
  27. 1999-09-03
    ➕
    LEWIS, John Raymond appointed
    director
  28. 1999-09-03
    ➕
    MOORE, James Thomas appointed
    director
  29. 1999-09-03
    ➕
    RICHARDS, Esther Sharon appointed
    director
  30. 1999-09-03
    ➕
    BOWEN, Stanley James appointed
    director
  31. 1999-09-03
    ➕
    SMEDLEY, David Gordon appointed
    director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -5 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 27 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 86 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

90/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 86 years old. Natural succession window is now.
  • primary20+ year tenure: Director in role 27 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-09-03
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

4 Dan Y Fron
Abercrave
Swansea
West Glamorgan
SA9 1XX

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-06-13
Last: 2025-05-30

Officers (6 active · 3 resigned)

RICHARDS, Esther Sharon→
secretary · appointed 1999-09-03
View their other companies + combined net worth →
Active
LEWIS, John Raymond→
director · ~84y · appointed 1999-09-03
View their other companies + combined net worth →
Active
MOORE, Elsie→
director · ~80y · appointed 2018-09-16
View their other companies + combined net worth →
Active
MOORE, James Thomas→
director · ~84y · appointed 1999-09-03
View their other companies + combined net worth →
Active
RICHARDS, Esther Sharon→
director · ~68y · appointed 1999-09-03
View their other companies + combined net worth →
Active
SMEDLEY, Barbara Elizabeth→
director · ~86y · appointed 2022-10-31
View their other companies + combined net worth →
Active
BOWEN, Margaret→
director · ~92y · appointed 2012-08-13 · resigned 2015-05-08
Resigned
BOWEN, Stanley James→
director · ~92y · appointed 1999-09-03 · resigned 2012-07-05
Resigned
SMEDLEY, David Gordon→
director · ~86y · appointed 1999-09-03 · resigned 2007-09-24
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
1
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
James Thomas Moore
Legal charge1 property23/05/2011—
satisfied
Barclays
Barclays Bank PLC
Legal charge1 property27/04/200113/03/2025
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (67 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-02
mortgage-satisfy-charge-full
mortgage · MR04
2025-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-15
appoint-person-director-company-with-name-date
officers · AP01
2022-11-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-01-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-03-09