ADVERTISING ONLINE LIMITED

💤Zombieactive
03843074 · ltd · incorporated 1999-09-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£376.3k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Other reservation service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Asset-holding vehicle with a 61-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 61). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (2 active, 7 linked, 3 with DOB)
79
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
87 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £376,330
Net assets shrinking
Down £21,638 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£376k
↓ 5.4% YoY
Current Assets
£322k
↓ 21% YoY
Current Liabilities
—
£0£81k£163k£244k£326k£407kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£376.3k£398.0k
Current assets£322.2k£407.0k
Net assets£376.3k£398.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (29 events)Click to expand
  1. 2025-09-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-09-02
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  3. 2025-09-02
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  4. 2025-08-12
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-08-12
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  6. 2025-01-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2024-09-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2024-01-24
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2023-09-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2022-08-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2021-09-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2021-03-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2020-09-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-09-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2019-04-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2018-09-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2013-10-21
    ➖
    HU, Henglong, Dr resigned
    director
  18. 2013-10-21
    ➖
    TOMPKINS, Neil David resigned
    director
  19. 2010-09-30
    ➕
    D'COSTA, Aristides Dos Reis Quintad appointed
    secretary
  20. 2010-09-29
    ➖
    CHEN, Jiye resigned
    secretary
  21. 2002-04-01
    ➕
    HU, Henglong, Dr appointed
    director
  22. 1999-09-16
    🏢
    Company incorporated
    As ADVERTISING ONLINE LIMITED
  23. 1999-09-16
    ➕
    CHEN, Jiye appointed
    director
  24. 1999-09-16
    ➕
    CHEN, Jiye appointed
    secretary
  25. 1999-09-16
    ➕
    FORM 10 SECRETARIES FD LTD appointed
    corporate-nominee-secretary
  26. 1999-09-16
    ➖
    FORM 10 SECRETARIES FD LTD resigned
    corporate-nominee-secretary
  27. 1999-09-16
    ➕
    TOMPKINS, Neil David appointed
    director
  28. 1999-09-16
    ➕
    FORM 10 DIRECTORS FD LTD appointed
    corporate-nominee-director
  29. 1999-09-16
    ➖
    FORM 10 DIRECTORS FD LTD resigned
    corporate-nominee-director

Owner dependency

93/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 27 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 27 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 27 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

2 corporate shareholders identified. Group structure is distributed.

🏛️
N & T Consultancy Ltd
Corporate parent · holds 25-50% shares · board control
significant stake
🏛️
Longshen Properties Ltd
Corporate parent · holds 50-75% shares · board control
majority
⬇
ADVERTISING ONLINE LIMITED
This company · 03843074

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Longshen Properties Ltd
Corporate entity
50–75%
50–75%board control50-75% shares · 50-75% voting · board control12/08/2025
N & T Consultancy Ltd
Corporate entity
25–50%
25–50%board control25-50% shares · 25-50% voting · board control02/09/2025
1 historic (ceased) PSC
  • Mr Jiye Chenceased 12/08/2025· 50-75% shares · 50-75% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1999-09-16
Jurisdictionengland-wales
Primary SIC79909 — Other reservation service activities n.e.c.

Registered office

Suit A, Birch House
Almond Road
St. Neots
PE19 1DZ
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-16
Last: 2025-12-02

Officers (2 active · 5 resigned)

D'COSTA, Aristides Dos Reis Quintad→
secretary · appointed 2010-09-30
View their other companies + combined net worth →
Active
CHEN, Jiye→
director · ~61y · appointed 1999-09-16
View their other companies + combined net worth →
Active
CHEN, Jiye→
secretary · appointed 1999-09-16 · resigned 2010-09-29
Resigned
FORM 10 SECRETARIES FD LTD→
corporate-nominee-secretary · appointed 1999-09-16 · resigned 1999-09-16
Resigned
HU, Henglong, Dr→
director · ~62y · appointed 2002-04-01 · resigned 2013-10-21
Resigned
TOMPKINS, Neil David→
director · ~49y · appointed 1999-09-16 · resigned 2013-10-21
Resigned
FORM 10 DIRECTORS FD LTD→
corporate-nominee-director · appointed 1999-09-16 · resigned 1999-09-16
Resigned

Click a director name to see their full track record across all companies.

Recent filings (87 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2025-09-02
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-09-02
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-08-12
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-08-12
change-person-director-company-with-change-date
officers · CH01
2025-01-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-02
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-26
change-person-director-company-with-change-date
officers · CH01
2024-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-02
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-02