CHEEKY RASCALS LIMITED
🌳Matureactive
03933118 · ltd · incorporated 2000-02-24
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£2.78M
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Wholesale of household goods (other than musical instruments) n.e.c.
Sector: Wholesale & retail
Investor take
PursueActive trading company with a 62-year-old founder — textbook succession opportunity.
Opportunity 78/100 (strong), bankability 57/100. Strong seller-intent signal (70/100, director aged 62). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 6 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (65/100).
🏦
Refinance opportunity
6 live charges · 6 lenders · oldest 20.9y
35/100
too messy
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 20.9 years old — likely at or near maturity.
- · 6 lenders named — inter-creditor friction likely.
- · Legal-friction score 35/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
6 charges (6/6 with lender, 6/6 with type)
90
Directors & officers
4 officers (3 active, 4 linked, 2 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
79 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £2,777,138
Cash YoY
+204%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£557k
↑ 204% YoY
Net Worth
£2.8m
↑ 17% YoY
Current Assets
£5.3m
↑ 50% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £2.78M | £2.37M |
| Current assets | £5.29M | £3.53M |
| Cash | £556.8k | £182.9k |
| Debtors | £1.68M | £1.57M |
| Net assets | £2.78M | £2.37M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (28 events)Click to expand
- 2025-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-11-23📄change-person-director-company-with-change-dateofficers · CH01
- 2021-11-23📄change-person-director-company-with-change-dateofficers · CH01
- 2021-11-23📄change-person-secretary-company-with-change-dateofficers · CH03
- 2021-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-12-07📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2020-12-02🔒Charge registered #6Lender: Barclays Security Trustee Limited
- 2020-11-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-02📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-07-10📄mortgage-satisfy-charge-fullmortgage · MR04
- 2017-07-10🔓Charge satisfied #1
- 2014-06-16🔒Charge registered #5Lender: Santander UK PLC (As Security Trustee)
- 2012-08-15🔒Charge registered #4Lender: Duncan James Petty, David Hammon Petty and Cynthia June Petty T/a Brows Farm Partnership
- 2010-01-11🔒Charge registered #3Lender: Duncan James Petty David Hammond Petty Cynthia June Petty and Fiona Ewan Petty T/a Brows Farm Partnership
- 2007-06-04🔒Charge registered #2Lender: Duncan James Petty David Hammond PETTY6 Cynthia June Petty Fiona Ewan Petty T/a Brows Farmpartnership
- 2005-07-27🔒Charge registered #1Lender: Hsbc Bank PLC
- 2000-02-24🏢Company incorporatedAs CHEEKY RASCALS LIMITED
- 2000-02-24➕RUSSELL, Selina Jane appointedsecretary
- 2000-02-24➕RUSSELL, Selina Jane appointeddirector
- 2000-02-24➕RUSSELL, Simon James Vaughan appointeddirector
- 2000-02-24➕SWIFT INCORPORATIONS LIMITED appointedcorporate-nominee-secretary
- 2000-02-24➖SWIFT INCORPORATIONS LIMITED resignedcorporate-nominee-secretary
Owner dependency
84/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
76/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 low5 live charges
lowHeavily leveraged with multiple live security positions — understand the capital structure before proceeding.
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Selina Jane Russell Individual · British · DOB 03/1964 · age 62 | 50–75% | — | 50-75% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Wholesale & distribution · GU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 23PIVOT LTD→ 11729582 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AC JADE TRADING LIMITED→ 06420073 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| ACADEMY SALES CONSORTIUM LTD→ 06782806 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| ADBAC LTD→ 05441765 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| AIR MOVING PRODUCTS LTD→ 15721733 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AL SIDDIQUE TRADING LIMITED→ 16823272 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALCURA UK LIMITED→ 02945457 · est 1994 · no financials extracted | — | — | — | — | 31y | — | — |
| ALESHA LTD→ 14688168 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ALEXANDER HARPER AVIATION & SECURITY LTD→ 08896284 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ALFRESCO DESIGN LTD→ 08848047 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ALL SO RETRO LIMITED→ 13818360 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALLPURE FILTERS LIMITED→ 01251071 · est 1976 · no financials extracted | — | — | — | — | 50y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2000-02-24
Jurisdictionengland-wales
Primary SIC46499 — Wholesale of household goods (other than musical instruments) n.e.c.
Registered office
Liss Mill
Mill Road
Liss
GU33 7BD
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-17
Last: 2026-02-03
Officers (3 active · 1 resigned)
RUSSELL, Selina Jane→
Activesecretary · appointed 2000-02-24
View their other companies + combined net worth →
RUSSELL, Selina Jane→
Activedirector · ~62y · appointed 2000-02-24
View their other companies + combined net worth →
RUSSELL, Simon James Vaughan→
Activedirector · ~61y · appointed 2000-02-24
View their other companies + combined net worth →
SWIFT INCORPORATIONS LIMITED→
Resignedcorporate-nominee-secretary · appointed 2000-02-24 · resigned 2000-02-24
Click a director name to see their full track record across all companies.
Mortgages & charges
6
Total charges
5
Outstanding
5
Active lenders
Status:Lender:6 of 6 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Barclays Barclays Security Trustee Limited | A registered charge | — | 02/12/2020 | — | |
| outstanding | Santander Santander UK PLC (As Security Trustee) | A registered charge | — | 16/06/2014 | — | |
| outstanding | Duncan James Petty, David Hammon Petty and Cynthia June Petty T/a Brows Farm Partnership | Rent deposit deed | 1 property | 15/08/2012 | — | |
| outstanding | Duncan James Petty David Hammond Petty Cynthia June Petty and Fiona Ewan Petty T/a Brows Farm Partnership | Rent deposit deed | 1 property | 11/01/2010 | — | |
| outstanding | Duncan James Petty David Hammond PETTY6 Cynthia June Petty Fiona Ewan Petty T/a Brows Farmpartnership | Rent deposit deed | 1 property | 04/06/2007 | — | |
| satisfied | HSBC Hsbc Bank PLC | Debenture | 1 property | 27/07/2005 | 10/07/2017 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (79 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-01
change-person-director-company-with-change-date
officers · CH01
2021-11-23
change-person-director-company-with-change-date
officers · CH01
2021-11-23
change-person-secretary-company-with-change-date
officers · CH03
2021-11-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-11
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2020-12-07