BRANDS2LIFE LIMITED

🌳Matureactive
03940462 · ltd · incorporated 2000-03-06
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 6.0y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
83/100
Exceptional
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What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
Pursue
Active trading company with a 65-year-old founder — textbook succession opportunity.

Opportunity 83/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 65). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

3 live charges · 2 lenders · oldest 6.0y

70/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 6.0 years old — likely at or near maturity.
  • · Two lenders — manageable, but coordination required.
  • · Legal-friction score 20/100 — clean.

Data confidence

Overall: medium (58/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
3 charges (3/3 with lender, 3/3 with type)
90
Directors & officers
24 officers (7 active, 24 linked, 22 with DOB)
88
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
131 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
83/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
3
filings
  • 1 mortgage
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (65 events)Click to expand
  1. 2026-03-18
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  2. 2026-03-17
    📄
    accounts-with-accounts-type-full
    accounts · AA
  3. 2026-03-16
    🔒
    Charge registered #3
    Lender: P Capital Partners Ab
  4. 2025-06-10
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  5. 2025-06-05
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  6. 2025-06-05
    🔒
    Charge registered #2
    Lender: P Capital Partners Ab
  7. 2025-06-05
    🔓
    Charge satisfied #1
  8. 2025-01-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  9. 2025-01-03
    📄
    accounts-with-accounts-type-full
    accounts · AA
  10. 2024-02-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  11. 2023-12-19
    📄
    accounts-with-accounts-type-full
    accounts · AA
  12. 2023-12-15
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  13. 2023-12-06
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  14. 2023-12-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  15. 2023-12-04
    EIKUM GRONNTUN, Lars Erik appointed
    director
  16. 2023-12-04
    PALMQVIST, Lars Jonas appointed
    director
  17. 2023-08-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2023-03-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2023-02-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  20. 2023-01-26
    RICH, Harriet resigned
    director
  21. 2022-12-09
    📄
    accounts-with-accounts-type-full
    accounts · AA
  22. 2022-01-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  23. 2021-12-31
    DAVID, Armand Richard resigned
    director
  24. 2021-12-17
    📄
    accounts-with-accounts-type-full
    accounts · AA
  25. 2021-09-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  26. 2021-08-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  27. 2020-06-18
    🔒
    Charge registered #1
    Lender: National Westminster Bank PLC
  28. 2020-03-31
    RUDALL, Claire Margaret resigned
    director
  29. 2020-03-31
    SIMPSON, Jodie Victoria resigned
    director
  30. 2019-03-31
    CHAPPELL, Daniel James resigned
    director
  31. 2018-09-03
    WILLIAMS, Alexandra Louise resigned
    director
  32. 2018-08-24
    PARKER, Alan Richard Christopher resigned
    director
  33. 2017-12-14
    MCINTOSH, Adele Kathleen resigned
    director
  34. 2017-01-09
    PARKER, Alan Richard Christopher appointed
    director
  35. 2016-03-31
    GRAINGER, Robin Francis Keates resigned
    director
  36. 2016-03-01
    RUDALL, Claire Margaret appointed
    director
  37. 2015-10-31
    PEARMAIN, Alex resigned
    director
  38. 2015-05-31
    CORBET, John Llewelyn Guy Sherwood resigned
    director
  39. 2014-11-01
    LABADIE, Andre Francois Pierre appointed
    director
  40. 2014-11-01
    MCINTOSH, Adele Kathleen appointed
    director
  41. 2013-08-01
    SIMPSON, Jodie Victoria appointed
    director
  42. 2013-05-01
    PEARMAIN, Alex appointed
    director
  43. 2013-01-01
    GRAINGER, Robin Francis Keates appointed
    director
  44. 2012-08-01
    CORBET, John Llewelyn Guy Sherwood appointed
    director
  45. 2012-07-04
    THOMAS, Gareth Edward resigned
    director
  46. 2011-10-01
    DAVID, Armand Richard appointed
    director
  47. 2010-11-01
    SPINK, Timothy Stuart appointed
    director
  48. 2009-11-06
    SMITH, Anthony resigned
    director
  49. 2008-11-24
    NICHOLSON, Hannah resigned
    director
  50. 2008-08-06
    WILLIAMS, Alexandra Louise appointed
    director
Showing most recent 50 of 65 events

Owner dependency

65/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • -6 active directors: Broader management team in place — suggests transferable governance.
  • +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 65 — succession pressure is live.

Succession & seller-readiness

70/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
  • primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Brands2life Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Brands2life Holdings Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
BRANDS2LIFE LIMITED
This company · 03940462

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Brands2life Holdings Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2000-03-06
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities

Registered office

Brands2life, 2nd Floor, Blue Fin Building
110 Southwark Street
London
SE1 0SU
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-18
Last: 2026-03-04

Officers (7 active · 17 resigned)

SCALES, Sarah Anne Elizabeth
secretary · appointed 2000-03-15
View their other companies + combined net worth →
Active
EIKUM GRONNTUN, Lars Erik
director · ~56y · appointed 2023-12-04
View their other companies + combined net worth →
Active
FRASER, Giles Robert
director · ~65y · appointed 2000-03-15
View their other companies + combined net worth →
Active
LABADIE, Andre Francois Pierre
director · ~49y · appointed 2014-11-01
View their other companies + combined net worth →
Active
PALMQVIST, Lars Jonas
director · ~56y · appointed 2023-12-04
View their other companies + combined net worth →
Active
SCALES, Sarah Anne Elizabeth
director · ~58y · appointed 2000-03-15
View their other companies + combined net worth →
Active
SPINK, Timothy Stuart
director · ~46y · appointed 2010-11-01
View their other companies + combined net worth →
Active
TURNER, Brian Richard
secretary · appointed 2000-03-06 · resigned 2000-03-15
Resigned
CARTWRIGHT, Christopher
director · ~57y · appointed 2004-05-24 · resigned 2006-09-15
Resigned
CHAPPELL, Daniel James
director · ~54y · appointed 2008-04-24 · resigned 2019-03-31
Resigned
CORBET, John Llewelyn Guy Sherwood
director · ~60y · appointed 2012-08-01 · resigned 2015-05-31
Resigned
DAVID, Armand Richard
director · ~46y · appointed 2011-10-01 · resigned 2021-12-31
Resigned
GORDON, James Douglas Strachan
director · ~65y · appointed 2000-03-06 · resigned 2000-03-15
Resigned
GRAINGER, Robin Francis Keates
director · ~52y · appointed 2013-01-01 · resigned 2016-03-31
Resigned
MCINTOSH, Adele Kathleen
director · ~52y · appointed 2014-11-01 · resigned 2017-12-14
Resigned
NICHOLSON, Hannah
director · ~51y · appointed 2006-10-01 · resigned 2008-11-24
Resigned
PARKER, Alan Richard Christopher
director · ~48y · appointed 2017-01-09 · resigned 2018-08-24
Resigned
PEARMAIN, Alex
director · ~42y · appointed 2013-05-01 · resigned 2015-10-31
Resigned
RICH, Harriet
director · ~50y · appointed 2006-01-01 · resigned 2023-01-26
Resigned
RUDALL, Claire Margaret
director · ~52y · appointed 2016-03-01 · resigned 2020-03-31
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

3
Total charges
2
Outstanding
1
Active lenders
Status:Lender:3 of 3 shown
TypeProperties
outstanding
P Capital Partners Ab
A registered charge1 property16/03/2026
outstanding
P Capital Partners Ab
A registered charge1 property05/06/2025
satisfied
National Westminster Bank
National Westminster Bank PLC
A registered charge18/06/202005/06/2025
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (131 total)

mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2026-03-18
accounts-with-accounts-type-full
accounts · AA
2026-03-17
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-12
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2025-06-10
mortgage-satisfy-charge-full
mortgage · MR04
2025-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2025-01-10
accounts-with-accounts-type-full
accounts · AA
2025-01-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2024-02-15
accounts-with-accounts-type-full
accounts · AA
2023-12-19
change-account-reference-date-company-current-shortened
accounts · AA01
2023-12-15
appoint-person-director-company-with-name-date
officers · AP01
2023-12-06
appoint-person-director-company-with-name-date
officers · AP01
2023-12-05
change-person-director-company-with-change-date
officers · CH01
2023-08-23