AARDVARK PROMOTIONS LTD
Acting as a commercial agent in the wholesale and retail sector, this Bristol-based business most likely manages sales representation and promotional activities across a range of goods on behalf of third-party suppliers or manufacturers.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £19.1k | £23.5k |
| Current assets | £74.6k | £79.7k |
| Net assets | £18.2k | £18.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (27 events)Click to expand
- 2025-12-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-04-06📄change-person-director-company-with-change-dateofficers · CH01
- 2022-04-06📄change-person-director-company-with-change-dateofficers · CH01
- 2022-03-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-11-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-02-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-12-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-03-29📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-12-21📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-03-31➖PETTINGER, Colleen Anne resignedsecretary
- 2014-03-31➖PETTINGER, Colleen Anne resigneddirector
- 2002-03-17➖CRAWFORD, Alan Cameron Stewart resignedsecretary
- 2002-03-17➕PETTINGER, Colleen Anne appointedsecretary
- 2000-05-08➕PETTINGER, Richard Henry appointeddirector
- 2000-05-08➕CRAWFORD, Alan Cameron Stewart appointedsecretary
- 2000-05-08➖SECRETARIAL APPOINTMENTS LIMITED resignedcorporate-nominee-secretary
- 2000-05-08➕PETTINGER, Colleen Anne appointeddirector
- 2000-05-08➖CORPORATE APPOINTMENTS LIMITED resignedcorporate-nominee-director
- 2000-03-14🏢Company incorporatedAs AARDVARK PROMOTIONS LTD
- 2000-03-14➕SECRETARIAL APPOINTMENTS LIMITED appointedcorporate-nominee-secretary
- 2000-03-14➕CORPORATE APPOINTMENTS LIMITED appointedcorporate-nominee-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 70 — succession pressure is live.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Richard Henry Pettinger Individual · British · DOB 05/1956 · age 70 | — | — | sig. influencesignificant influence | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 5 resigned)
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