BASELINE ASSOCIATES LIMITED

💤Zombieactive
04072143 · ltd · incorporated 2000-09-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (53/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
59 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2026-06-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-06-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-06-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-06-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-06-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-05-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-06-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-01-16
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2019-01-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2018-04-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2017-04-04
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-04-25
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-10-09
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-04-09
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2001-06-09
    BEANEY, Raymond appointed
    secretary
  17. 2001-06-09
    BEANEY, Rachael appointed
    director
  18. 2001-06-08
    SAMUELS, Jacqueline resigned
    secretary
  19. 2001-06-08
    CITY LAW SERVICES LIMITED resigned
    corporate-director
  20. 2000-09-14
    🏢
    Company incorporated
    As BASELINE ASSOCIATES LIMITED
  21. 2000-09-14
    SAMUELS, Jacqueline appointed
    secretary
  22. 2000-09-14
    CITY LAW SERVICES LIMITED appointed
    corporate-director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Rachael Beaney
Individual · British · DOB 05/1972 · age 54
75100%
75-100% shares14/09/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2000-09-14
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

17 Coniston Close
Chester Le Street
County Durham
DH2 3DW

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-28
Last: 2025-09-14

Officers (2 active · 2 resigned)

BEANEY, Raymond
secretary · appointed 2001-06-09
View their other companies + combined net worth →
Active
BEANEY, Rachael
director · ~54y · appointed 2001-06-09
View their other companies + combined net worth →
Active
SAMUELS, Jacqueline
secretary · appointed 2000-09-14 · resigned 2001-06-08
Resigned
CITY LAW SERVICES LIMITED
corporate-director · appointed 2000-09-14 · resigned 2001-06-08
Resigned

Click a director name to see their full track record across all companies.

Recent filings (59 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-06-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-22
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-27
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-27
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-01
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-25
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-11
accounts-with-accounts-type-micro-entity
accounts · AA
2020-06-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-02
accounts-with-accounts-type-micro-entity
accounts · AA
2019-06-25