BASELINE ASSOCIATES LIMITED
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: low (53/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 accounts
- • 1 accounts
- • 1 accounts
Corporate timeline (22 events)Click to expand
- 2026-06-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-06-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-06-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-06-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-06-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-01-16📄change-person-director-company-with-change-dateofficers · CH01
- 2018-04-04📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-04-04📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-04-25📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-10-09📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-04-09📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2001-06-09➕BEANEY, Raymond appointedsecretary
- 2001-06-09➕BEANEY, Rachael appointeddirector
- 2001-06-08➖SAMUELS, Jacqueline resignedsecretary
- 2001-06-08➖CITY LAW SERVICES LIMITED resignedcorporate-director
- 2000-09-14🏢Company incorporatedAs BASELINE ASSOCIATES LIMITED
- 2000-09-14➕SAMUELS, Jacqueline appointedsecretary
- 2000-09-14➕CITY LAW SERVICES LIMITED appointedcorporate-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Rachael Beaney Individual · British · DOB 05/1972 · age 54 | 75–100% | — | 75-100% shares | 14/09/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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Filing status
Officers (2 active · 2 resigned)
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