72POINT LTD

🌳Matureactive

04092908 · ltd · incorporated 2000-10-19

Investment thesis

Established operating company — standard diligence applies, no dominant angle.

Why interesting: Live, filing, normal profile.

Why risky: No standout signals in either direction.

Opportunity decay

approaching window · 12-months

Approaching a transaction window — refinance or sale event plausible in the next 12 months.

· Oldest live charge 23.3y old — refinance window within 12 months

🔒Estimated value

—

Upgrade to see

Turnover

—

not disclosed

Net worth

—

book net assets

Opportunity

80/100

Exceptional

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What this business does

Primary activity: Market research and public opinion polling

Sector: Professional, scientific & technical

Investor take

Pursue

Active trading company with a 65-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 1 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

3 live charges · 2 lenders · oldest 23.3y

50/100

clean up first

Refinance viable after a tidy-up — address the highlighted items first.

· Oldest live charge is 23.3 years old — likely at or near maturity.
· Two lenders — manageable, but coordination required.
· Legal-friction score 25/100 — workable, but lender will want more DD.

Data confidence

Overall: medium (61/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

No iXBRL financials extracted

Lenders & charges

3 charges (3/3 with lender, 3/3 with type)

Directors & officers

13 officers (5 active, 13 linked, 9 with DOB)

Ownership & PSC

1 active PSC(s) of 2 total, 2 with control declared

Director network

20 connected companies via shared directors

Filing history

117 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

100

Good data coverage for analysis.

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filings

Counts from Companies House filing history.

Corporate timeline (46 events)Click to expand

2025-11-25
📄
termination-director-company-with-name-termination-date
officers · TM01
2025-11-12
➖
PHARO, Christopher Lee resigned
director
2025-10-13
📄
accounts-with-accounts-type-full
accounts · AA
2024-11-08
📍
move-registers-to-registered-office-company-with-new-address
address · AD04
2024-10-25
📄
accounts-with-accounts-type-full
accounts · AA
2024-09-17
✏️
certificate-change-of-name-company
change-of-name · CERTNM
2024-09-17
✏️
change-of-name-notice
change-of-name · CONNOT
2024-06-01
📄
termination-director-company-with-name-termination-date
officers · TM01
2024-05-30
➖
WHITE-SMITH, Christopher Henry Maitland resigned
director
2024-05-14
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-04-17
📄
appoint-person-secretary-company-with-name-date
officers · AP03
2024-03-25
➕
ROBSON, Matthew appointed
secretary
2023-11-03
📄
change-person-director-company-with-change-date
officers · CH01
2023-11-03
📄
appoint-person-director-company-with-name-date
officers · AP01
2023-11-03
📄
appoint-person-director-company-with-name-date
officers · AP01
2023-11-01
➕
PHARO, Christopher Lee appointed
director
2023-11-01
➕
WHITE-SMITH, Christopher Henry Maitland appointed
director
2023-09-19
📄
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2023-09-19
📄
legacy
accounts · PARENT_ACC
2023-09-19
📄
legacy
other · GUARANTEE2
2023-09-19
📄
legacy
other · AGREEMENT2
2022-09-09
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-09
📄
legacy
accounts · PARENT_ACC
2022-09-09
📄
legacy
other · GUARANTEE2
2022-09-09
📄
legacy
other · AGREEMENT2
2022-05-11
📍
change-sail-address-company-with-old-address-new-address
address · AD02
2021-04-08
➕
WHITE, Christopher Duncan appointed
director
2021-04-08
➕
WINTER, Martin Andrew appointed
director
2020-07-20
🔒
Charge registered #3
Lender: Barclays Security Trustee Limited
2015-09-21
🔒
Charge registered #2
Lender: Barclays Bank PLC
2015-06-09
➖
SEWELL, John Bartholemew Mary resigned
secretary
2015-06-09
➖
SEWELL, John Bartholemew Mary resigned
director
2007-04-30
➖
WILLIAMS, Jonathan Guy Harrison resigned
director
2004-01-26
➖
THOMAS, David Henry Vivian resigned
director
2003-03-06
🔒
Charge registered #1
Lender: Barclays Bank PLC
2001-02-20
➕
WALTERS, Paul Mark appointed
director
2001-02-20
➕
YOUNG, Andrew White appointed
director
2001-02-20
➕
SEWELL, John Bartholemew Mary appointed
secretary
2001-02-20
➕
SEWELL, John Bartholemew Mary appointed
director
2001-02-20
➕
THOMAS, David Henry Vivian appointed
director
2001-02-20
➕
WILLIAMS, Jonathan Guy Harrison appointed
director
2000-10-19
🏢
Company incorporated
As 72POINT LTD
2000-10-19
➕
JPCORS LIMITED appointed
corporate-nominee-secretary
2000-10-19
➖
JPCORS LIMITED resigned
corporate-nominee-secretary
2000-10-19
➕
JPCORD LIMITED appointed
corporate-nominee-director
2000-10-19
➖
JPCORD LIMITED resigned
corporate-nominee-director

Owner dependency

65/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

-4 active directors: Broader management team in place — suggests transferable governance.
+Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.
+Founder age: Director aged approximately 65 — succession pressure is live.

Succession & seller-readiness

70/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·

Name changed 2 times

medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2024-09-17: certificate-change-of-name-company; 2024-09-17: change-of-name-notice

Group structure

Swns Media Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️

Swns Media Group Limited

Corporate parent · holds 75-100% shares · board control

ultimate parent

⬇

72POINT LTD

This company · 04092908

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Swns Media Group Limited Corporate entity	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control	26/07/2018

1 historic (ceased) PSC

South West News Service Limitedceased 26/07/2018· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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AGILE RISK PARTNERS LIMITED→ 11593686 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
AGILE RISK TRANSFER LIMITED→ 11616627 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
AGILECONSULTINGUK LTD→ 15977193 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
AGILEPHORIA LIMITED→ 11687478 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
AGILIS SPORTS ADVISORY LIMITED→ 15495508 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
AGILITY EOR LIMITED→ 14277130 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
AGM ENGINEERS LTD→ 16298207 · est 2025 · no financials extracted	—	—	—	—	1y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated2000-10-19

Jurisdictionengland-wales

Primary SIC73200 — Market research and public opinion polling

Registered office

21 Farringdon Road

London

EC1M 3HA

England

Filing status

Accounts

Next due: 2026-12-31

Last made up to: 2025-03-31

Confirmation statement

Next due: 2026-09-28

Last: 2025-09-14