ACTIVITY TOYS DIRECT LIMITED

🌳Matureactive
04102836 · ltd · incorporated 2000-11-06
Investment thesis
Looks cheap but ownership + security both unclear — probable value trap.
Why interesting: Headline metrics may be attractive.
Why risky: No PSC visibility combined with multiple live charges; transacting likely slow and expensive.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 12.2y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£-1.0k
book net assets
Opportunity
67/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 67/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: distressed disposal / insolvency (65/100).

🏦

Refinance opportunity

2 live charges · oldest 12.2y

85/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 12.2 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: medium (71/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
7 officers (3 active, 7 linked, 4 with DOB)
81
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
3 connected companies via shared directors
54
Filing history
79 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
65
Some acquirability indicators.
Risk profile
59
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £1,010

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£1k
↑ 98% YoY
Current Assets
Current Liabilities
-£60k-£48k-£36k-£24k-£12k£1Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£-1.0k£-60.3k
Current assets£1
Cash£1
Net assets£-1.0k£-60.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 2 officers
Last 180 days
2
filings
  • 2 officers
Counts from Companies House filing history.
Corporate timeline (31 events)Click to expand
  1. 2026-06-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2026-06-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2025-10-01
    TINNISWOOD, Joan resigned
    director
  4. 2025-10-01
    TINNISWOOD, Westgarth Brian resigned
    director
  5. 2025-03-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2024-06-17
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2024-06-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2024-04-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2023-07-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2022-03-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2021-08-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2021-03-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2021-03-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2020-03-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2019-11-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2019-07-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2018-11-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2018-11-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2018-07-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  20. 2014-06-02
    🔒
    Charge registered #2
    Lender: National Westminster Bank PLC
  21. 2014-04-12
    🔒
    Charge registered #1
    Lender: National Westminster Bank PLC
  22. 2003-07-07
    TINNISWOOD, Brian Neil appointed
    director
  23. 2000-11-07
    TINNISWOOD, Westgarth Brian appointed
    secretary
  24. 2000-11-07
    TINNISWOOD, Robert John appointed
    director
  25. 2000-11-07
    TINNISWOOD, Joan appointed
    director
  26. 2000-11-07
    TINNISWOOD, Westgarth Brian appointed
    director
  27. 2000-11-06
    🏢
    Company incorporated
    As ACTIVITY TOYS DIRECT LIMITED
  28. 2000-11-06
    ENERGIZE SECRETARY LIMITED appointed
    corporate-nominee-secretary
  29. 2000-11-06
    ENERGIZE SECRETARY LIMITED resigned
    corporate-nominee-secretary
  30. 2000-11-06
    ENERGIZE DIRECTOR LIMITED appointed
    corporate-nominee-director
  31. 2000-11-06
    ENERGIZE DIRECTOR LIMITED resigned
    corporate-nominee-director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

61/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

1 high · 1 med ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-05-14

2 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: TINNISWOOD, Joan resigned 2025-10-01; TINNISWOOD, Westgarth Brian resigned 2025-10-01

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2000-11-06
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Lowkbers
Lowkber Lane
Ingleton
North Yorkshire
LA6 3JD
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-05-14OVERDUE
Last: 2025-04-30

Officers (3 active · 4 resigned)

TINNISWOOD, Westgarth Brian
secretary · appointed 2000-11-07
View their other companies + combined net worth →
Active
TINNISWOOD, Brian Neil
director · ~50y · appointed 2003-07-07
View their other companies + combined net worth →
Active
TINNISWOOD, Robert John
director · ~53y · appointed 2000-11-07
View their other companies + combined net worth →
Active
ENERGIZE SECRETARY LIMITED
corporate-nominee-secretary · appointed 2000-11-06 · resigned 2000-11-06
Resigned
TINNISWOOD, Joan
director · ~77y · appointed 2000-11-07 · resigned 2025-10-01
Resigned
TINNISWOOD, Westgarth Brian
director · ~81y · appointed 2000-11-07 · resigned 2025-10-01
Resigned
ENERGIZE DIRECTOR LIMITED
corporate-nominee-director · appointed 2000-11-06 · resigned 2000-11-06
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
2
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
National Westminster Bank
National Westminster Bank PLC
A registered charge1 property02/06/2014
outstanding
National Westminster Bank
National Westminster Bank PLC
A registered charge12/04/2014
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (79 total)

termination-director-company-with-name-termination-date
officers · TM01
2026-06-04
termination-director-company-with-name-termination-date
officers · TM01
2026-06-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-27
change-person-director-company-with-change-date
officers · CH01
2024-06-17
change-person-director-company-with-change-date
officers · CH01
2024-06-16
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-14
confirmation-statement-with-updates
confirmation-statement · CS01
2021-11-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-20
change-person-director-company-with-change-date
officers · CH01
2021-03-03