APPS I.T. LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 75/100 (strong), bankability 67/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 5 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (63/100).
Refinance opportunity
8 live charges · 5 lenders · oldest 21.3y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 21.3 years old — likely at or near maturity.
- · 5 lenders named — inter-creditor friction likely.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 confirmation-statement
Corporate timeline (45 events)Click to expand
- 2025-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-10📄change-person-director-company-with-change-dateofficers · CH01
- 2024-09-07📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-09-06📄accounts-with-accounts-type-smallaccounts · AA
- 2024-09-03📄gazette-notice-compulsorygazette · GAZ1
- 2024-07-12📄resolutionresolution · RESOLUTIONS
- 2024-07-12📄capital-alter-shares-subdivisioncapital · SH02
- 2024-02-07📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2023-10-02📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2023-03-13📄accounts-with-accounts-type-smallaccounts · AA
- 2023-02-02📄change-person-director-company-with-change-dateofficers · CH01
- 2023-02-02📄change-person-director-company-with-change-dateofficers · CH01
- 2022-10-21📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-01-14📄accounts-with-accounts-type-smallaccounts · AA
- 2021-08-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-12-30📄accounts-with-accounts-type-smallaccounts · AA
- 2020-03-13📄accounts-with-accounts-type-smallaccounts · AA
- 2019-10-29📄capital-allotment-sharescapital · SH01
- 2019-10-07➕WILLS, Robert Anthony Hamilton appointeddirector
- 2019-10-07➖HOUGHTON, Kevin Alan resigneddirector
- 2019-07-01➕MOORE, Simon John appointedsecretary
- 2018-02-01➖MOORE, Anthony John Graham resignedsecretary
- 2017-07-18🔓Charge satisfied #6
- 2017-06-17🔓Charge satisfied #5
- 2017-06-17🔓Charge satisfied #4
- 2017-02-01🔓Charge satisfied #3
- 2017-01-24🔒Charge registered #8Lender: National Westminster Bank PLC
- 2017-01-20🔒Charge registered #7Lender: Rbs Invoice Finance Limited
- 2015-06-03🔓Charge satisfied #2
- 2015-06-03🔓Charge satisfied #1
- 2015-05-06🔒Charge registered #6Lender: Hsbc Bank PLC
- 2015-03-25🔒Charge registered #5Lender: Hsbc Invoice Finance (UK) LTD
- 2015-03-25🔒Charge registered #4Lender: Hsbc Invoice Finance (UK) LTD
- 2015-02-13🔒Charge registered #3Lender: Hsbc Bank PLC
- 2010-07-01➕COLES, Phillip Edward appointeddirector
- 2009-11-26🔒Charge registered #2Lender: National Westminster Bank PLC
- 2005-03-11🔒Charge registered #1Lender: The Royal Bank of Scotland Commercial Services Limited
- 2001-01-05🏢Company incorporatedAs APPS I.T. LIMITED
- 2001-01-05➕MOORE, Simon John appointeddirector
- 2001-01-05➕MOORE, Anthony John Graham appointedsecretary
- 2001-01-05➕L.C.I. SECRETARIES LIMITED appointedcorporate-nominee-secretary
- 2001-01-05➖L.C.I. SECRETARIES LIMITED resignedcorporate-nominee-secretary
- 2001-01-05➕HOUGHTON, Kevin Alan appointeddirector
- 2001-01-05➕L.C.I. DIRECTORS LIMITED appointedcorporate-nominee-director
- 2001-01-05➖L.C.I. DIRECTORS LIMITED resignedcorporate-nominee-director
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Long-tenure founder: Senior director has been in place 26 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primary20+ year tenure: Director in role 26 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 26 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Apps It Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Apps It Holdings Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 07/10/2019 |
3 historic (ceased) PSCs
- Mr Simon John Mooreceased 07/10/2019· 25-50% shares · 25-50% voting
- Mr Phillip Edward Colesceased 07/10/2019· 25-50% shares · 25-50% voting
- Mr Kevin Alan Houghtonceased 07/10/2019· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (4 active · 4 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | National Westminster Bank National Westminster Bank PLC | A registered charge | — | 24/01/2017 | — | |
| outstanding | NatWest Group Rbs Invoice Finance Limited | A registered charge | — | 20/01/2017 | — | |
| satisfied | HSBC Hsbc Bank PLC | A registered charge | 1 property | 06/05/2015 | 18/07/2017 | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD | A registered charge | — | 25/03/2015 | 17/06/2017 | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD | A registered charge | — | 25/03/2015 | 17/06/2017 | |
| satisfied | HSBC Hsbc Bank PLC | A registered charge | 1 property | 13/02/2015 | 01/02/2017 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Debenture | 1 property | 26/11/2009 | 03/06/2015 | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland Commercial Services Limited | Fixed and floating charge | 1 property | 11/03/2005 | 03/06/2015 |