202 DESIGN LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -71% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-12-31 | 2024-12-31 |
|---|---|---|
| Total assets | £957.2k | £948.6k |
| Current assets | £1.24M | £1.37M |
| Cash | £264.2k | £909.3k |
| Debtors | £526.0k | £159.1k |
| Net assets | £922.5k | £913.9k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
- • 1 accounts
Corporate timeline (33 events)Click to expand
- 2026-04-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-09-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-20➕TAYLER BRADSHAW LIMITED appointedcorporate-secretary
- 2024-05-20📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2024-02-21📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-02-03📄memorandum-articlesincorporation · MA
- 2024-02-03📄resolutionresolution · RESOLUTIONS
- 2024-02-02📄capital-allotment-sharescapital · SH01
- 2024-02-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-02-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-02-02📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2023-05-11📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-07-18📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-02-15➕PECK, Adam appointeddirector
- 2022-02-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-08-06📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-11-18📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2019-09-25📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2019-05-28📄change-person-director-company-with-change-dateofficers · CH01
- 2019-05-28📄change-person-director-company-with-change-dateofficers · CH01
- 2016-11-06➖KEMPTON, Harriet May resigneddirector
- 2013-12-01➕KEMPTON, Harriet May appointeddirector
- 2010-01-20➕WICKSTEED, Thomas Michael appointeddirector
- 2010-01-20➖OSBORNE, Richard resignedsecretary
- 2010-01-20➖OSBORNE, Richard resigneddirector
- 2001-01-09🏢Company incorporatedAs 202 DESIGN LIMITED
- 2001-01-09➕KEMPTON, Benjamin Roy appointeddirector
- 2001-01-09➕OSBORNE, Richard appointedsecretary
- 2001-01-09➕SAME-DAY COMPANY SERVICES LIMITED appointedcorporate-nominee-secretary
- 2001-01-09➖SAME-DAY COMPANY SERVICES LIMITED resignedcorporate-nominee-secretary
- 2001-01-09➕OSBORNE, Richard appointeddirector
- 2001-01-09➕WILDMAN & BATTELL LIMITED appointedcorporate-nominee-director
- 2001-01-09➖WILDMAN & BATTELL LIMITED resignedcorporate-nominee-director
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
202 Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
202 Holdings Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 31/01/2024 |
2 historic (ceased) PSCs
- Mr Benjamin Roy Kemptonceased 31/01/2024· 25-50% shares
- Mr Thomas Michael Wicksteedceased 31/01/2024· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (4 active · 5 resigned)
Click a director name to see their full track record across all companies.