ADS INSIGHT LIMITED
💤Zombieactive
04172926 · ltd · incorporated 2001-03-06
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
67/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 67/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
78 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
60
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 gazette
Last 180 days
1
filing
- • 1 gazette
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2026-06-16📄gazette-notice-compulsorygazette · GAZ1
- 2025-12-15📄change-person-director-company-with-change-dateofficers · CH01
- 2025-12-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-12-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-08-14📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-03-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-03-20📄change-person-director-company-with-change-dateofficers · CH01
- 2023-08-07📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-03-02📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-09-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-09-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-05-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-12-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-09-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-10-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-03-15📄change-person-director-company-with-change-dateofficers · CH01
- 2010-09-15➖DJONNE, Ketil resigneddirector
- 2009-10-01➖WRIGHT, Christopher James resignedsecretary
- 2003-06-24➖STACEY, Stephen Robert resigneddirector
- 2001-03-06🏢Company incorporatedAs ADS INSIGHT LIMITED
- 2001-03-06➕BAKRI, Aida Myriam appointeddirector
- 2001-03-06➕WRIGHT, Christopher James appointedsecretary
- 2001-03-06➕DJONNE, Ketil appointeddirector
- 2001-03-06➕STACEY, Stephen Robert appointeddirector
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
70/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 high ·Confirmation statement overdue
highAnnual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-03-20
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Aida Myriam Bakri Individual · Belgian · DOB 12/1973 · age 53 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| AEGIS CONSULTING & SOLUTIONS LTD→ 16969262 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AEGIS GRID DEFENCE LIMITED→ 16605533 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AELMAS LTD→ 16959895 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AENEAS BASTIAN LIMITED→ 10602277 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| AERO TECH EXEC LTD→ 16417616 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AERONEXUS LTD→ 16808113 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AEROSAFE LTD→ 17076970 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AEROSER INTERNATIONAL HOLDING (U.K.) LIMITED→ 06191039 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| AEROTECH ENGINEERING LIMITED→ 15391425 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AETERRA LTD→ 15829275 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AETHELGATE LTD→ 11617041 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AETHERIX TECHNOLOGIES LTD→ 16043963 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2001-03-06
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-03-20OVERDUE
Last: 2025-03-06
Officers (1 active · 3 resigned)
BAKRI, Aida Myriam→
Activedirector · ~53y · appointed 2001-03-06
View their other companies + combined net worth →
WRIGHT, Christopher James→
Resignedsecretary · appointed 2001-03-06 · resigned 2009-10-01
DJONNE, Ketil→
Resigneddirector · ~73y · appointed 2001-03-06 · resigned 2010-09-15
STACEY, Stephen Robert→
Resigneddirector · ~71y · appointed 2001-03-06 · resigned 2003-06-24
Click a director name to see their full track record across all companies.
Recent filings (78 total)
gazette-notice-compulsory
gazette · GAZ1
2026-06-16
change-person-director-company-with-change-date
officers · CH01
2025-12-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-15
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-12-15
accounts-with-accounts-type-dormant
accounts · AA
2025-08-14
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-13
accounts-with-accounts-type-dormant
accounts · AA
2024-09-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-03-20
change-person-director-company-with-change-date
officers · CH01
2024-03-20
accounts-with-accounts-type-dormant
accounts · AA
2023-08-07
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-17
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-03-02
accounts-with-accounts-type-dormant
accounts · AA
2022-09-26
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-07