ADVICE FIRST LIMITED

💤Zombieactive
04203380 · ltd · incorporated 2001-04-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Other activities auxiliary to insurance and pension funding
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: low (47/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
27 officers (1 active, 27 linked, 24 with DOB)
88
Ownership & PSC
No PSC data returned
40
Director network
Network not yet resolved
30
Filing history
137 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 90 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 180 days
3
filings
  • • 1 accounts
  • • 1 confirmation-statement
  • • 1 officers
Counts from Companies House filing history.
Corporate timeline (69 events)Click to expand
  1. 2026-05-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-11-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2025-06-30
    ➖
    PIERS, Pim resigned
    director
  4. 2025-05-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-10-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  6. 2024-10-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  7. 2024-10-21
    ➕
    PIERS, Pim appointed
    director
  8. 2024-10-21
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2024-05-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-05-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-05-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2021-05-05
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  13. 2021-04-14
    📍
    move-registers-to-registered-office-company-with-new-address
    address · AD04
  14. 2021-03-11
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2020-05-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2019-05-13
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  17. 2018-05-09
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  18. 2017-11-16
    ➖
    KISSANE, Elizabeth Clare resigned
    secretary
  19. 2017-11-16
    ➖
    KISSANE, Elizabeth Clare resigned
    director
  20. 2014-06-04
    ➕
    KISSANE, Elizabeth Clare appointed
    director
  21. 2012-03-30
    ➖
    GAY, Stephen Charles resigned
    director
  22. 2011-04-13
    ➖
    CUMMINGS, Christopher James resigned
    director
  23. 2011-04-13
    ➕
    GAY, Stephen Charles appointed
    director
  24. 2010-02-09
    ➕
    BARRETT, Karen Ann appointed
    director
  25. 2010-02-09
    ➖
    ELMS, David Kirk resigned
    director
  26. 2005-11-07
    ➖
    EDMANS, Laurence Michael resigned
    director
  27. 2005-11-07
    ➖
    MATTHEWS, Paul Stephen resigned
    director
  28. 2005-11-07
    ➖
    TUCKER, Jonathan Francis resigned
    director
  29. 2005-10-17
    ➖
    O'CONNELL, Thomas Francis resigned
    director
  30. 2005-09-30
    ➖
    KAYES, Barry Charles resigned
    director
  31. 2005-09-23
    ➖
    SHIELDS, Leslie Matthew Semple resigned
    director
  32. 2005-08-17
    ➕
    CUMMINGS, Christopher James appointed
    director
  33. 2005-07-31
    ➖
    NICOLSON, Roy Macdonald resigned
    director
  34. 2005-03-24
    ➖
    SHIRE, Sally Christabel resigned
    director
  35. 2004-12-15
    ➖
    SMEE, Paul Howard resigned
    director
  36. 2004-07-05
    ➕
    TUCKER, Jonathan Francis appointed
    director
  37. 2004-05-31
    ➖
    JOHNSTON, Paul James resigned
    director
  38. 2004-05-31
    ➖
    TARLETON, Nelson Gary resigned
    director
  39. 2003-07-11
    ➕
    JOHNSTON, Paul James appointed
    director
  40. 2003-07-11
    ➕
    KAYES, Barry Charles appointed
    director
  41. 2003-07-11
    ➕
    TARLETON, Nelson Gary appointed
    director
  42. 2003-03-03
    ➖
    HALES, Peter Robert resigned
    director
  43. 2003-03-03
    ➕
    SHIRE, Sally Christabel appointed
    director
  44. 2002-12-18
    ➖
    HOGG, Alexander George resigned
    director
  45. 2002-11-26
    ➖
    WARWICK, Leonard John resigned
    director
  46. 2002-07-01
    ➖
    ABERNETHY, Maria Rosaria resigned
    secretary
  47. 2002-07-01
    ➕
    KISSANE, Elizabeth Clare appointed
    secretary
  48. 2002-07-01
    ➖
    DAVY, Kenneth Ernest resigned
    director
  49. 2002-01-24
    ➕
    EDMANS, Laurence Michael appointed
    director
  50. 2002-01-24
    ➕
    MATTHEWS, Paul Stephen appointed
    director
Showing most recent 50 of 69 events

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2001-04-23
Jurisdictionengland-wales
Primary SIC66290 — Other activities auxiliary to insurance and pension funding

Registered office

3rd Floor 32-38 Saffron Hill
London
EC1N 8FH
England

Filing status

Accounts
Next due: 2027-06-15
Last made up to: 2025-09-15
Confirmation statement
Next due: 2027-05-26
Last: 2026-05-12

Officers (1 active · 26 resigned)

BARRETT, Karen Ann→
director · ~53y · appointed 2010-02-09
View their other companies + combined net worth →
Active
ABERNETHY, Maria Rosaria→
secretary · appointed 2001-09-28 · resigned 2002-07-01
Resigned
BRENNINKMEYER, Benedicte→
secretary · appointed 2001-04-23 · resigned 2001-09-28
Resigned
KISSANE, Elizabeth Clare→
secretary · appointed 2002-07-01 · resigned 2017-11-16
Resigned
COWAN, John→
director · ~79y · appointed 2001-09-28 · resigned 2001-10-29
Resigned
CUMMINGS, Christopher James→
director · ~59y · appointed 2005-08-17 · resigned 2011-04-13
Resigned
DAVY, Kenneth Ernest→
director · ~85y · appointed 2001-09-28 · resigned 2002-07-01
Resigned
EDMANS, Laurence Michael→
director · ~78y · appointed 2002-01-24 · resigned 2005-11-07
Resigned
ELMS, David Kirk→
director · ~63y · appointed 2001-09-28 · resigned 2010-02-09
Resigned
GAY, Stephen Charles→
director · ~65y · appointed 2011-04-13 · resigned 2012-03-30
Resigned
HALES, Peter Robert→
director · ~80y · appointed 2001-09-28 · resigned 2003-03-03
Resigned
HOGG, Alexander George→
director · ~77y · appointed 2001-09-28 · resigned 2002-12-18
Resigned
HUDSON, Anthony Maxwell→
director · ~71y · appointed 2001-04-23 · resigned 2001-09-28
Resigned
JOHNSTON, Paul James→
director · ~61y · appointed 2003-07-11 · resigned 2004-05-31
Resigned
KAYES, Barry Charles→
director · ~84y · appointed 2003-07-11 · resigned 2005-09-30
Resigned
KISSANE, Elizabeth Clare→
director · ~67y · appointed 2014-06-04 · resigned 2017-11-16
Resigned
MATTHEWS, Paul Stephen→
director · ~66y · appointed 2002-01-24 · resigned 2005-11-07
Resigned
NICOLSON, Roy Macdonald→
director · ~82y · appointed 2001-09-28 · resigned 2005-07-31
Resigned
O'CONNELL, Thomas Francis→
director · ~81y · appointed 2001-09-28 · resigned 2005-10-17
Resigned
PIERS, Pim→
director · ~59y · appointed 2024-10-21 · resigned 2025-06-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (137 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-18
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-18
termination-director-company-with-name-termination-date
officers · TM01
2025-11-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-12
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2024-10-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2024-10-23
appoint-person-director-company-with-name-date
officers · AP01
2024-10-21
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-20
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-15
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-15
accounts-with-accounts-type-dormant
accounts · AA
2022-05-12
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-12
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-19