CHARNLEY MARKETING LIMITED

💤Zombieactive
04230676 · ltd · incorporated 2001-06-07
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£424.2k
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: Agents selling agricultural raw materials, live animals, textile raw materials and semi-finished goods
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 85/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -90% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).

🏦

Refinance opportunity

1 live charge · oldest 17.9y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 17.9 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
7 officers (2 active, 7 linked, 3 with DOB)
79
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
73 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £424,205
Cash draining
Cash down 90% YoY
Cash YoY
-90%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£42k
↓ 90% YoY
Net Worth
£424k
↑ 4.5% YoY
Current Assets
£1.2m
↓ 14% YoY
Current Liabilities
—
£0£275k£550k£826k£1.1m£1.4mSept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Total assets£436.0k£422.3k
Current assets£1.18M£1.38M
Cash£42.5k£428.4k
Debtors£1.14M£947.6k
Net assets£424.2k£406.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
  1. 2026-05-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-05-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-05-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-04-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-06-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-02-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-09-25
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  8. 2020-09-25
    🔓
    Charge satisfied #1
  9. 2020-05-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-06-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2018-04-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2017-06-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2017-02-20
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2016-06-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2016-05-24
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2015-09-30
    📍
    move-registers-to-sail-company-with-new-address
    address · AD03
  17. 2008-08-22
    🔒
    Charge registered #1
    Lender: National Westminster Bank PLC
  18. 2006-10-02
    ➕
    CHARNLEY, Josephine appointed
    secretary
  19. 2006-10-02
    ➖
    CHARNLEY, Judith Ann resigned
    secretary
  20. 2006-10-02
    ➖
    CHARNLEY, Edgar Bernard resigned
    director
  21. 2006-10-02
    ➖
    CHARNLEY, Judith Ann resigned
    director
  22. 2001-06-07
    🏢
    Company incorporated
    As CHARNLEY MARKETING LIMITED
  23. 2001-06-07
    ➕
    CHARNLEY, James Andrew appointed
    director
  24. 2001-06-07
    ➕
    CHARNLEY, Judith Ann appointed
    secretary
  25. 2001-06-07
    ➕
    SWIFT INCORPORATIONS LIMITED appointed
    corporate-nominee-secretary
  26. 2001-06-07
    ➖
    SWIFT INCORPORATIONS LIMITED resigned
    corporate-nominee-secretary
  27. 2001-06-07
    ➕
    CHARNLEY, Edgar Bernard appointed
    director
  28. 2001-06-07
    ➕
    CHARNLEY, Judith Ann appointed
    director
  29. 2001-06-07
    ➕
    INSTANT COMPANIES LIMITED appointed
    corporate-nominee-director
  30. 2001-06-07
    ➖
    INSTANT COMPANIES LIMITED resigned
    corporate-nominee-director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder name in company name: Company name contains director surname "CHARNLEY" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Charnley Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Charnley Holdings Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
CHARNLEY MARKETING LIMITED
This company · 04230676

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Charnley Holdings Limited
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2001-06-07
Jurisdictionengland-wales
Primary SIC46110 — Agents selling agricultural raw materials, live animals, textile raw materials and semi-finished goods

Registered office

Mount Pleasant
Scruton
Northallerton
North Yorkshire
DL7 0QZ

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2027-06-21
Last: 2026-06-07

Officers (2 active · 5 resigned)

CHARNLEY, Josephine→
secretary · appointed 2006-10-02
View their other companies + combined net worth →
Active
CHARNLEY, James Andrew→
director · ~53y · appointed 2001-06-07
View their other companies + combined net worth →
Active
CHARNLEY, Judith Ann→
secretary · appointed 2001-06-07 · resigned 2006-10-02
Resigned
SWIFT INCORPORATIONS LIMITED→
corporate-nominee-secretary · appointed 2001-06-07 · resigned 2001-06-07
Resigned
CHARNLEY, Edgar Bernard→
director · ~80y · appointed 2001-06-07 · resigned 2006-10-02
Resigned
CHARNLEY, Judith Ann→
director · ~77y · appointed 2001-06-07 · resigned 2006-10-02
Resigned
INSTANT COMPANIES LIMITED→
corporate-nominee-director · appointed 2001-06-07 · resigned 2001-06-07
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
satisfied
National Westminster Bank
National Westminster Bank PLC
Debenture1 property22/08/200825/09/2020

Recent filings (73 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-10
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-20
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-08
confirmation-statement-with-updates
confirmation-statement · CS01
2021-06-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-02-23
mortgage-satisfy-charge-full
mortgage · MR04
2020-09-25
confirmation-statement-with-updates
confirmation-statement · CS01
2020-06-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-05-22