APPLIED ARTISTS AND MAKERS CO LTD.

🌳Matureactive
04324303 · private-limited-guarant-nsc · incorporated 2001-11-16
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
£1
book net assets
Opportunity
76/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Artistic creation
Sector: Arts, entertainment & recreation
ALSO REGISTERED FOR
  • 90040Operation of arts facilities
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
13 officers (3 active, 13 linked, 10 with DOB)
85
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
87 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £1
Net assets shrinking
Down £1 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£1
↓ 50% YoY
Current Assets
£2k
↑ 104650% YoY
Current Liabilities
£0£419£838£1k£2k£2kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-102024-03-10
Total assets£1£2
Current assets£2.1k£2
Net assets£1£2

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (41 events)Click to expand
  1. 2025-12-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-12-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-12-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-12-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-06-16
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  6. 2022-06-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2021-12-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-06-24
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  9. 2021-06-23
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  10. 2021-06-23
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  11. 2021-03-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2021-02-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2020-08-17
    📄
    resolution
    resolution · RESOLUTIONS
  14. 2019-12-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2018-12-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2018-01-05
    📄
    resolution
    resolution · RESOLUTIONS
  17. 2017-12-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2015-12-16
    EVANS, Susan Margaret resigned
    director
  19. 2015-12-16
    READ, Lucy Anna resigned
    director
  20. 2015-01-06
    EVANS, Susan Margaret appointed
    director
  21. 2015-01-06
    POWELL, Jonathan Michael resigned
    director
  22. 2015-01-06
    STAVELEY, Daniel Robert resigned
    director
  23. 2014-07-10
    READ, Lucy Anna appointed
    director
  24. 2007-10-05
    REYNOLDS, Laura Claire Bishop appointed
    secretary
  25. 2007-10-05
    STAVELEY, Daniel resigned
    secretary
  26. 2007-10-05
    LEWIS, Julian resigned
    director
  27. 2007-10-05
    THOMAS, Heulwen Gaynor resigned
    director
  28. 2006-11-07
    BISHOP, Laura Claire resigned
    secretary
  29. 2006-11-07
    STAVELEY, Daniel appointed
    secretary
  30. 2005-01-30
    POWELL, Jonathan Michael appointed
    director
  31. 2003-06-14
    MORGAN, Rhiannon Johns appointed
    director
  32. 2003-06-14
    BELL, Carolyn Mary resigned
    director
  33. 2003-06-14
    LEWIS, Julian appointed
    director
  34. 2003-06-14
    NORTH, Emma Louise resigned
    director
  35. 2003-06-14
    STAVELEY, Daniel Robert appointed
    director
  36. 2001-11-16
    🏢
    Company incorporated
    As APPLIED ARTISTS AND MAKERS CO LTD.
  37. 2001-11-16
    REYNOLDS, Laura Claire Bishop appointed
    director
  38. 2001-11-16
    BISHOP, Laura Claire appointed
    secretary
  39. 2001-11-16
    BELL, Carolyn Mary appointed
    director
  40. 2001-11-16
    NORTH, Emma Louise appointed
    director
  41. 2001-11-16
    THOMAS, Heulwen Gaynor appointed
    director

Owner dependency

68/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 25 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

66/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 25 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 25 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Laura Claire Reynolds
Individual · British · DOB 01/1977 · age 49
sig. influencesignificant influence21/06/2021
Ms Rhiannon Johns Morgan
Individual · Welsh · DOB 11/1980 · age 46
sig. influencesignificant influence21/06/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Leisure & entertainment · SA postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
AJT CONTENT CREATIONS LTD
15179783 · est 2023 · no financials extracted
2y
ALAN BUSHELL RACING LTD
11380050 · est 2018 · no financials extracted
7y
ALLEGRO TRAVEL LTD
06892099 · est 2009 · no financials extracted
16y
ALPINE PROMOTIONS LIMITED
03605432 · est 1998 · no financials extracted
27y
ALUNA LIMITED
04488882 · est 2002 · no financials extracted
23y
AMLIND (UK) LIMITED
03873661 · est 1999 · no financials extracted
26y
AMMAN VALLEY TROTTING CLUB LIMITED
05310934 · est 2004 · no financials extracted
21y
ANDREW HOLMES FUNFAIRS LTD
11806990 · est 2019 · no financials extracted
7y
ANTHEM EVENTS LTD
15285538 · est 2023 · no financials extracted
2y
ANTURFIT LTD
12234812 · est 2019 · no financials extracted
6y
ANYWAY UP BINGO LTD
15616167 · est 2024 · no financials extracted
2y
APPROTEIN LIMITED
17063847 · est 2026 · no financials extracted
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeprivate-limited-guarant-nsc
Incorporated2001-11-16
Jurisdictionengland-wales
Primary SIC90030 — Artistic creation

Registered office

16 Lon Cadog Cwmgwyn
Sketty
Swansea
West Glamorgan
SA2 0TS

Filing status

Accounts
Next due: 2026-12-10
Last made up to: 2025-03-10
Confirmation statement
Next due: 2026-11-30
Last: 2025-11-16

Officers (3 active · 10 resigned)

REYNOLDS, Laura Claire Bishop
secretary · appointed 2007-10-05
View their other companies + combined net worth →
Active
MORGAN, Rhiannon Johns
director · ~46y · appointed 2003-06-14
View their other companies + combined net worth →
Active
REYNOLDS, Laura Claire Bishop
director · ~49y · appointed 2001-11-16
View their other companies + combined net worth →
Active
BISHOP, Laura Claire
secretary · appointed 2001-11-16 · resigned 2006-11-07
Resigned
STAVELEY, Daniel
secretary · appointed 2006-11-07 · resigned 2007-10-05
Resigned
BELL, Carolyn Mary
director · ~78y · appointed 2001-11-16 · resigned 2003-06-14
Resigned
EVANS, Susan Margaret
director · ~46y · appointed 2015-01-06 · resigned 2015-12-16
Resigned
LEWIS, Julian
director · ~54y · appointed 2003-06-14 · resigned 2007-10-05
Resigned
NORTH, Emma Louise
director · ~53y · appointed 2001-11-16 · resigned 2003-06-14
Resigned
POWELL, Jonathan Michael
director · ~51y · appointed 2005-01-30 · resigned 2015-01-06
Resigned
READ, Lucy Anna
director · ~39y · appointed 2014-07-10 · resigned 2015-12-16
Resigned
STAVELEY, Daniel Robert
director · ~52y · appointed 2003-06-14 · resigned 2015-01-06
Resigned
THOMAS, Heulwen Gaynor
director · ~67y · appointed 2001-11-16 · resigned 2007-10-05
Resigned

Click a director name to see their full track record across all companies.

Recent filings (87 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-04
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-21
accounts-with-accounts-type-micro-entity
accounts · AA
2022-12-08
change-person-secretary-company-with-change-date
officers · CH03
2022-06-16
change-person-director-company-with-change-date
officers · CH01
2022-06-16
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-17
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2021-06-24
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2021-06-23
withdrawal-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC09
2021-06-23