AVON FINANCIAL ADVISERS LIMITED
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (58/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 4 officers
- • 4 officers
- • 1 accounts
Corporate timeline (42 events)Click to expand
- 2026-03-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-25📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2026-03-25📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-03-24➕WARD, Sam Philip appointedsecretary
- 2026-03-24➕WARD, Sam Philip appointeddirector
- 2026-03-24➖HEPWORTH, Julie Suzanne resigneddirector
- 2026-03-24➖HESKETH, David John Philip resigneddirector
- 2026-01-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-03-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-10-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-09-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-08📄legacyaccounts · PARENT_ACC
- 2023-09-08📄legacyother · GUARANTEE2
- 2023-09-08📄legacyother · AGREEMENT2
- 2022-09-08📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2022-09-08📄legacyaccounts · PARENT_ACC
- 2022-09-08📄legacyother · AGREEMENT2
- 2022-09-08📄legacyother · GUARANTEE2
- 2021-11-29📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2021-08-24📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-08-24📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-08-24📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2021-08-24📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-08-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-07-30➖COOK, Jane resignedsecretary
- 2021-07-30➖COOK, Stephen Graham resigneddirector
- 2021-07-30➕HEPWORTH, Julie Suzanne appointeddirector
- 2021-07-30➕HESKETH, David John Philip appointeddirector
- 2011-04-01➖BOATMAN, John resigneddirector
- 2005-06-16➕COOK, Jane appointedsecretary
- 2005-06-16➖TAYLOR, Maxine resignedsecretary
- 2005-06-16➕COOK, Stephen Graham appointeddirector
- 2002-02-08➖EDWARDS, Lesley resignedsecretary
- 2002-02-08➕TAYLOR, Maxine appointedsecretary
- 2002-02-08➕BOATMAN, John appointeddirector
- 2002-02-08➖VAN GERWEN, Frederik Jurrie resigneddirector
- 2002-01-18🏢Company incorporatedAs AVON FINANCIAL ADVISERS LIMITED
- 2002-01-18➕EDWARDS, Lesley appointedsecretary
- 2002-01-18➕SWIFT INCORPORATIONS LIMITED appointedcorporate-nominee-secretary
- 2002-01-18➖SWIFT INCORPORATIONS LIMITED resignedcorporate-nominee-secretary
- 2002-01-18➕VAN GERWEN, Frederik Jurrie appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: HEPWORTH, Julie Suzanne resigned 2026-03-24; HESKETH, David John Philip resigned 2026-03-24
Group structure
Pfm Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Pfm Group Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 30/07/2021 |
2 historic (ceased) PSCs
- Ms Jane Cookceased 30/07/2021· 25-50% shares · 25-50% voting
- Stephen Graham Cookceased 30/07/2021· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 9 resigned)
Click a director name to see their full track record across all companies.