BELLY BUTTON DESIGNS LIMITED

💤Zombieactive

04403031 · ltd · incorporated 2002-03-25

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Mar 2025

Net worth

£687.1k

book net assets

Opportunity

80/100

Exceptional

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What this business does

Primary activity: SIC 17230

Sector: Manufacturing

Investor take

Pursue

Strong opportunity: asset-holding vehicle with exceptional profile and bankable structure.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 58). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -54% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

4 officers (1 active, 4 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

2 connected companies via shared directors

Filing history

80 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102

Positive net assets

Net assets £687,098

Net assets shrinking

Down £98,605 YoY

Cash draining

Cash down 54% YoY

Cash YoY

-54%

Year on year

Key financials

2 years extracted from filed iXBRL accounts

Cash

£78k

↓ 54% YoY

Net Worth

£687k

↓ 13% YoY

Current Assets

£902k

↓ 23% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102

Metric	2025-03-31	2024-03-31
Total assets	£692.4k	£803.4k
Current assets	£902.3k	£1.18M
Cash	£77.8k	£168.7k
Debtors	£447.6k	£499.6k
Net assets	£687.1k	£785.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

Last 90 days

filings

• 1 incorporation
• 1 capital

Last 180 days

filings

• 1 incorporation
• 1 capital
• 1 resolution

Counts from Companies House filing history.

Corporate timeline (25 events)Click to expand

2026-05-13
📄
memorandum-articles
incorporation · MA
2026-05-06
📄
capital-name-of-class-of-shares
capital · SH08
2026-04-13
📄
resolution
resolution · RESOLUTIONS
2025-10-03
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-19
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-13
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-10
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-23
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-24
📄
change-account-reference-date-company-previous-shortened
accounts · AA01
2021-08-25
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-04-15
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-07-29
📄
memorandum-articles
incorporation · MA
2020-07-29
📄
resolution
resolution · RESOLUTIONS
2020-05-28
📄
capital-alter-shares-subdivision
capital · SH02
2020-05-22
📄
resolution
resolution · RESOLUTIONS
2020-01-06
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-01-05
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2008-07-07
➖
WILLIAMS, Kimberley Anne resigned
secretary
2002-03-25
🏢
Company incorporated
As BELLY BUTTON DESIGNS LIMITED
2002-03-25
➕
WARRELL, Rachel Elizabeth appointed
director
2002-03-25
➕
WILLIAMS, Kimberley Anne appointed
secretary
2002-03-25
➕
BRITANNIA COMPANY FORMATIONS LIMITED appointed
corporate-nominee-secretary
2002-03-25
➖
BRITANNIA COMPANY FORMATIONS LIMITED resigned
corporate-nominee-secretary
2002-03-25
➕
DEANSGATE COMPANY FORMATIONS LIMITED appointed
corporate-nominee-director
2002-03-25
➖
DEANSGATE COMPANY FORMATIONS LIMITED resigned
corporate-nominee-director

Owner dependency

93/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
+Senior director age: Director aged approximately 58 — approaching natural succession window.

Succession & seller-readiness

85/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Ms Rachel Elizabeth Warrell Individual · British · DOB 10/1968 · age 58	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

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BD ELECTRICAL AND ELECTRONICS LTD→ 14812283 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
BDMIC LIMITED→ 16906123 · est 2025 · no financials extracted	—	—	—	—	—	—	—
BEAU MED HEALTHCARE SUPPLIES LTD→ 11927875 · est 2019 · no financials extracted	—	—	—	—	7y	—	—
BEE PEDAL READY C.I.C.→ 14561608 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
BEINIT ENERGY LIMITED→ 12620346 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
BELLY BUTTON BUBBLE LIMITED→ 09964818 · est 2016 · no financials extracted	—	—	—	—	10y	—	—
BELLYSHED LTD→ 15898758 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
BENA COSMETICS (UK) LIMITED→ 05108274 · est 2004 · no financials extracted	—	—	—	—	21y	—	—
BENAK SOLUTIONS LTD→ 10782550 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
BENSON COMPONENTS LTD→ 00503682 · est 1952 · no financials extracted	—	—	—	—	74y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2002-03-25

Jurisdictionengland-wales

Primary SIC17230 — SIC 17230

Registered office

The Studio, Units 1-3, The Oakfield Centre

Harling Road Sharston Industrial Estate

Manchester

M22 4UX

Filing status

Accounts

Next due: 2026-12-30

Last made up to: 2025-03-31

Confirmation statement

Next due: 2027-04-08

Last: 2026-03-25

Officers (1 active · 3 resigned)

WARRELL, Rachel Elizabeth→

director · ~58y · appointed 2002-03-25

View their other companies + combined net worth →

Active

WILLIAMS, Kimberley Anne→

secretary · appointed 2002-03-25 · resigned 2008-07-07

Resigned

BRITANNIA COMPANY FORMATIONS LIMITED→

corporate-nominee-secretary · appointed 2002-03-25 · resigned 2002-03-25

Resigned

DEANSGATE COMPANY FORMATIONS LIMITED→

corporate-nominee-director · appointed 2002-03-25 · resigned 2002-03-25

Resigned

Click a director name to see their full track record across all companies.

Recent filings (80 total)

memorandum-articles

incorporation · MA

2026-05-13

capital-name-of-class-of-shares

capital · SH08

2026-05-06

resolution

resolution · RESOLUTIONS

2026-04-13

confirmation-statement-with-no-updates

confirmation-statement · CS01

2026-03-26