ASSURED WILLS AND PROBATE LTD

🌳Matureactive
04425477 · ltd · incorporated 2002-04-26
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Non-life insurance
Sector: Financial & insurance
Investor take
Pursue
Active trading company with a 68-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 68). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 2 with DOB)
78
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
58 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Average employees2200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-11-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-12-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2020-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2019-08-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2018-10-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2017-10-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2016-09-15
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  11. 2016-05-18
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  12. 2015-10-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2015-05-19
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2014-11-07
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  15. 2014-10-02
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2002-05-02
    ➕
    WELSHMAN, Gillian appointed
    secretary
  17. 2002-05-02
    ➕
    WELSHMAN, Gillian appointed
    director
  18. 2002-05-02
    ➕
    WELSHMAN, Kenneth William appointed
    director
  19. 2002-05-01
    ➖
    FORM 10 SECRETARIES FD LTD resigned
    corporate-nominee-secretary
  20. 2002-05-01
    ➖
    FORM 10 DIRECTORS FD LTD resigned
    corporate-nominee-director
  21. 2002-04-26
    🏢
    Company incorporated
    As ASSURED WILLS AND PROBATE LTD
  22. 2002-04-26
    ➕
    FORM 10 SECRETARIES FD LTD appointed
    corporate-nominee-secretary
  23. 2002-04-26
    ➕
    FORM 10 DIRECTORS FD LTD appointed
    corporate-nominee-director

Owner dependency

91/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 68 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

86/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Gillian Welshman
Individual · British · DOB 05/1958 · age 68
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2002-04-26
Jurisdictionengland-wales
Primary SIC65120 — Non-life insurance

Registered office

8 Anjou Green
Chelmsford
CM1 6EE

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-05-09
Last: 2026-04-25

Officers (3 active · 2 resigned)

WELSHMAN, Gillian→
secretary · appointed 2002-05-02
View their other companies + combined net worth →
Active
WELSHMAN, Gillian→
director · ~68y · appointed 2002-05-02
View their other companies + combined net worth →
Active
WELSHMAN, Kenneth William→
director · ~67y · appointed 2002-05-02
View their other companies + combined net worth →
Active
FORM 10 SECRETARIES FD LTD→
corporate-nominee-secretary · appointed 2002-04-26 · resigned 2002-05-01
Resigned
FORM 10 DIRECTORS FD LTD→
corporate-nominee-director · appointed 2002-04-26 · resigned 2002-05-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (58 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-23
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-24
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-20
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-24
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-13
confirmation-statement-with-updates
confirmation-statement · CS01
2021-04-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-18
confirmation-statement-with-updates
confirmation-statement · CS01
2020-05-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-08-29
confirmation-statement-with-updates
confirmation-statement · CS01
2019-05-01