D.A.G. SERVICES LTD

💤Zombieactive
04465022 · ltd · incorporated 2002-06-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
£218.4k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Plumbing, heat and air-conditioning installation
Sector: Construction
ALSO REGISTERED FOR
  • 43290Other construction installation
Investor take
Pursue
Asset-holding vehicle with a 61-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 61). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (75/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (1 active, 7 linked, 1 with DOB)
73
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
67 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £218,394
Net assets shrinking
Down £78,834 YoY
Cash YoY
-6%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£268k
↓ 5.9% YoY
Net Worth
£218k
↓ 27% YoY
Current Assets
£295k
↓ 24% YoY
Current Liabilities
—
£0£77k£154k£232k£309k£386kOct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-10-312023-10-31
Total assets£219.8k£300.0k
Current assets£295.4k£386.2k
Cash£267.9k£284.6k
Debtors£27.4k£101.5k
Net assets£218.4k£297.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
  1. 2025-07-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-04-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-07-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-03-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-08-10
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2021-08-10
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2021-08-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-10-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-06-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2017-06-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-06-28
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2016-06-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-07-14
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-06-26
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2014-07-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2011-01-31
    ➖
    FARNDEN, Beverley Anne resigned
    secretary
  18. 2008-05-01
    ➕
    FARNDEN, Beverley Anne appointed
    secretary
  19. 2008-04-30
    ➖
    WICKENDEN, Rita resigned
    secretary
  20. 2002-11-02
    ➖
    HALEY, Desmond Alexander Guy resigned
    secretary
  21. 2002-11-02
    ➕
    WICKENDEN, Rita appointed
    secretary
  22. 2002-11-01
    ➖
    HALEY, Michael John Herbert resigned
    secretary
  23. 2002-09-04
    ➕
    HALEY, Desmond Alexander Guy appointed
    secretary
  24. 2002-07-17
    ➕
    HALEY, Desmond Alexander Guy appointed
    director
  25. 2002-07-17
    ➕
    HALEY, Michael John Herbert appointed
    secretary
  26. 2002-07-17
    ➖
    CDF SECRETARIAL SERVICES LIMITED resigned
    corporate-nominee-secretary
  27. 2002-07-17
    ➖
    CDF FORMATIONS LIMITED resigned
    corporate-nominee-director
  28. 2002-06-19
    🏢
    Company incorporated
    As D.A.G. SERVICES LTD
  29. 2002-06-19
    ➕
    CDF SECRETARIAL SERVICES LIMITED appointed
    corporate-nominee-secretary
  30. 2002-06-19
    ➕
    CDF FORMATIONS LIMITED appointed
    corporate-nominee-director

Owner dependency

93/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Desmond Alexander Guy Haley
Individual · British · DOB 02/1965 · age 61
75–100%
75–100%board control75-100% shares · 75-100% voting · board control19/06/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Active · Construction · GU postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
12 MARKET PLACE KETTERING LIMITED→
13192947 · est 2021 · no financials extracted
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1610 PROJECTS LIMITED→
16579744 · est 2025 · no financials extracted
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12750303 · est 2020 · no financials extracted
————5y——
1ST CALL HOME IMPROVEMENTS LTD→
11648711 · est 2018 · no financials extracted
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14043588 · est 2022 · no financials extracted
————4y——
2020SCAFFOLDING LTD→
12274936 · est 2019 · no financials extracted
————6y——
26-28 GROSVENOR LTD→
10783074 · est 2017 · no financials extracted
————8y——
2FBD LTD→
13406421 · est 2021 · no financials extracted
————4y——
3 BROTHERS FENCING@LANDSCAPING LTD→
16323488 · est 2025 · no financials extracted
————1y——
3 COUNTIES (SANDHURST) LTD→
06502033 · est 2008 · no financials extracted
————18y——
3 COUNTIES ECO HEATING LTD→
15265575 · est 2023 · no financials extracted
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3 COUNTIES ELECTRICAL & HVAC LIMITED→
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————1y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2002-06-19
Jurisdictionengland-wales
Primary SIC43220 — Plumbing, heat and air-conditioning installation

Registered office

The Stables
26 St. Georges Road
Farnham
Surrey
GU9 8NB

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-05-11
Last: 2025-04-27

Officers (1 active · 6 resigned)

HALEY, Desmond Alexander Guy→
director · ~61y · appointed 2002-07-17
View their other companies + combined net worth →
Active
FARNDEN, Beverley Anne→
secretary · appointed 2008-05-01 · resigned 2011-01-31
Resigned
HALEY, Desmond Alexander Guy→
secretary · appointed 2002-09-04 · resigned 2002-11-02
Resigned
HALEY, Michael John Herbert→
secretary · appointed 2002-07-17 · resigned 2002-11-01
Resigned
WICKENDEN, Rita→
secretary · appointed 2002-11-02 · resigned 2008-04-30
Resigned
CDF SECRETARIAL SERVICES LIMITED→
corporate-nominee-secretary · appointed 2002-06-19 · resigned 2002-07-17
Resigned
CDF FORMATIONS LIMITED→
corporate-nominee-director · appointed 2002-06-19 · resigned 2002-07-17
Resigned

Click a director name to see their full track record across all companies.

Recent filings (67 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-14
change-person-director-company-with-change-date
officers · CH01
2021-08-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-08-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-06-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-07-31