ADVO GROUP LIMITED
💤Zombieactive
04500663 · ltd · incorporated 2002-08-01
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
ALSO REGISTERED FOR
- 66220Activities of insurance agents and brokers
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 77/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 8 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (40/100).
🏦
Refinance opportunity
11 live charges · 8 lenders · oldest 21.3y
15/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 21.3 years old — likely at or near maturity.
- · 8 lenders named — inter-creditor friction likely.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (58/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
11 charges (11/11 with lender, 11/11 with type)
90
Directors & officers
11 officers (2 active, 11 linked, 7 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
139 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (66 events)Click to expand
- 2025-10-23📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-10-22➕PERKINS, Darren James appointeddirector
- 2025-10-22➖HOUGH, Steven John resigneddirector
- 2025-10-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-25📄accounts-with-accounts-type-audit-exemption-subsiduaryaccounts · AA
- 2025-09-25📄legacyaccounts · PARENT_ACC
- 2025-09-25📄legacyother · GUARANTEE2
- 2025-09-25📄legacyother · AGREEMENT2
- 2025-03-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-12📄second-filing-of-director-appointment-with-nameofficers · RP04AP01
- 2024-09-30➖BULMER, Larry resigneddirector
- 2024-09-20📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2024-09-12📄capital-allotment-sharescapital · SH01
- 2024-09-12📄capital-alter-shares-subdivisioncapital · SH02
- 2024-08-12📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-07-18📄capital-alter-shares-subdivisioncapital · SH02
- 2024-07-18📄capital-allotment-sharescapital · SH01
- 2024-07-15📄mortgage-satisfy-charge-fullmortgage · MR04
- 2024-07-15📄mortgage-satisfy-charge-fullmortgage · MR04
- 2024-07-15📄mortgage-satisfy-charge-fullmortgage · MR04
- 2024-07-15🔓Charge satisfied #9
- 2024-07-15🔓Charge satisfied #8
- 2024-07-15🔓Charge satisfied #7
- 2024-07-11📄resolutionresolution · RESOLUTIONS
- 2024-07-11📄memorandum-articlesincorporation · MA
- 2024-07-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-07-10📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2024-07-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-04📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2024-07-01➕HUNTER, Andrew Stewart appointedsecretary
- 2024-07-01➖BULMER, Larry resignedsecretary
- 2024-07-01➖BOXALL, Colin Nigel resigneddirector
- 2024-07-01➕HOUGH, Steven John appointeddirector
- 2024-05-10🔓Charge satisfied #11
- 2024-05-10🔓Charge satisfied #10
- 2023-08-30🔒Charge registered #11Lender: B.M. Samuels Finance Group LTD
- 2023-08-30🔒Charge registered #10Lender: B.M. Samuels Finance Group LTD
- 2022-12-22🔓Charge satisfied #6
- 2022-12-22🔓Charge satisfied #5
- 2022-12-21🔒Charge registered #9Lender: Tc Security Trustee Limited as Security Trustee
- 2022-12-21🔒Charge registered #8Lender: Tc Loans Limited Acting as the Security Trustee
- 2022-12-21🔒Charge registered #7Lender: Tc Security Trustee Limited as Security Trustee
- 2019-10-31🔓Charge satisfied #4
- 2019-10-31🔓Charge satisfied #3
- 2019-10-01🔒Charge registered #6Lender: Clydesdale Bank PLC (Trading as Both Clydesdale Bank and Yorkshire Bank)
- 2019-10-01🔒Charge registered #5Lender: Clydesdale Bank PLC (Trading as Clydesdale Bank and Yorkshire Bank)
- 2016-04-06🔒Charge registered #4Lender: The Royal Bank of Scotland PLC
- 2015-03-16🔓Charge satisfied #2
- 2010-09-15🔒Charge registered #3Lender: The Royal Bank of Scotland PLC
- 2010-07-16🔓Charge satisfied #1
Showing most recent 50 of 66 events
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Brown & Brown Broking Holdco (Europe) Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Brown & Brown Broking Holdco (Europe) Limited
Corporate parent · holds 75-100% shares · board control
⬇
ADVO GROUP LIMITED
This company · 04500663
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Brown & Brown Broking Holdco (Europe) Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/07/2024 |
1 historic (ceased) PSC
- Advo Holdingsceased 01/07/2024· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · EC postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ADVANCED TECHNOLOGY GROUP (110) LTD→ 15295793 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVENTIX LIMITED→ 10552449 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ADVERITY TECHNOLOGIES LTD→ 11225012 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ADVERTOIX LTD→ 15459895 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVICE CONSULTANT LTD→ 08800059 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ADVICE TO YOUR YOUNGER SELF LTD→ 15419212 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVICEFRONT LIMITED→ 09442807 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ADVIOSIS LIMITED→ 15654545 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVISIFY CONSULTING GROUP LTD→ 15879480 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVISOR CONCEPTS LIMITED→ 15960595 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVISORITY LTD→ 12030909 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ADVOCACYTUTOR.COM LTD→ 13346512 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2002-08-01
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities
Registered office
7th Floor, Corn Exchange
55 Mark Lane
London
EC3R 7NE
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-08-15
Last: 2025-08-01
Officers (2 active · 9 resigned)
HUNTER, Andrew Stewart→
Activesecretary · appointed 2024-07-01
View their other companies + combined net worth →
PERKINS, Darren James→
Activedirector · ~52y · appointed 2025-10-22
View their other companies + combined net worth →
BULMER, Larry→
Resignedsecretary · appointed 2002-08-01 · resigned 2024-07-01
SECRETARIAL APPOINTMENTS LIMITED→
Resignedcorporate-nominee-secretary · appointed 2002-08-01 · resigned 2002-08-01
BOXALL, Colin Nigel→
Resigneddirector · ~61y · appointed 2009-02-01 · resigned 2024-07-01
BULMER, Larry→
Resigneddirector · ~63y · appointed 2002-08-01 · resigned 2024-09-30
CREW, Kevin→
Resigneddirector · ~54y · appointed 2004-10-01 · resigned 2006-06-01
HOUGH, Steven John→
Resigneddirector · ~64y · appointed 2024-07-01 · resigned 2025-10-22
MORGAN, Alexandra Paula→
Resigneddirector · ~66y · appointed 2005-09-01 · resigned 2009-01-01
SHEPPARD, Alan Edward Arthur→
Resigneddirector · ~89y · appointed 2002-08-01 · resigned 2006-10-31
CORPORATE APPOINTMENTS LIMITED→
Resignedcorporate-nominee-director · appointed 2002-08-01 · resigned 2002-08-01
Click a director name to see their full track record across all companies.
Mortgages & charges
11
Total charges
0
Outstanding
0
Active lenders
Status:Lender:11 of 11 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | B.M. Samuels Finance Group B.M. Samuels Finance Group LTD | A registered charge | 1 property | 30/08/2023 | 10/05/2024 | |
| satisfied | B.M. Samuels Finance Group B.M. Samuels Finance Group LTD | A registered charge | 1 property | 30/08/2023 | 10/05/2024 | |
| satisfied | Tc Security Trustee as Security Trustee Tc Security Trustee Limited as Security Trustee | A registered charge | — | 21/12/2022 | 15/07/2024 | |
| satisfied | Tc Loans Acting as the Security Trustee Tc Loans Limited Acting as the Security Trustee | A registered charge | — | 21/12/2022 | 15/07/2024 | |
| satisfied | Tc Security Trustee as Security Trustee Tc Security Trustee Limited as Security Trustee | A registered charge | — | 21/12/2022 | 15/07/2024 | |
| satisfied | Virgin Money Clydesdale Bank PLC (Trading as Both Clydesdale Bank and Yorkshire Bank) | A registered charge | 1 property | 01/10/2019 | 22/12/2022 | |
| satisfied | Virgin Money Clydesdale Bank PLC (Trading as Clydesdale Bank and Yorkshire Bank) | A registered charge | — | 01/10/2019 | 22/12/2022 | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland PLC | A registered charge | 1 property | 06/04/2016 | 31/10/2019 | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland PLC | Debenture | 1 property | 15/09/2010 | 31/10/2019 | |
| satisfied | Rail Europe Rail Europe Limited | Rent deposit deed | 1 property | 12/05/2005 | 16/03/2015 | |
| satisfied | Virgin Money Clydesdale Bank PLC | Debenture | 1 property | 08/04/2005 | 16/07/2010 |
Recent filings (139 total)
termination-director-company-with-name-termination-date
officers · TM01
2025-10-23
appoint-person-director-company-with-name-date
officers · AP01
2025-10-22
accounts-with-accounts-type-audit-exemption-subsiduary
accounts · AA
2025-09-25
legacy
accounts · PARENT_ACC
2025-09-25
legacy
other · GUARANTEE2
2025-09-25
legacy
other · AGREEMENT2
2025-09-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-04
termination-director-company-with-name-termination-date
officers · TM01
2025-03-20
second-filing-of-director-appointment-with-name
officers · RP04AP01
2025-03-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-23
change-account-reference-date-company-current-extended
accounts · AA01
2024-09-20
capital-allotment-shares
capital · SH01
2024-09-12
capital-alter-shares-subdivision
capital · SH02
2024-09-12
appoint-person-director-company-with-name-date
officers · AP01
2024-08-12
capital-alter-shares-subdivision
capital · SH02
2024-07-18