ADVANCED DIRECT MAIL LIMITED
💤Zombieactive
04543543 · ltd · incorporated 2002-09-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Packaging activities
Sector: Administrative & support services
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 74/100 (strong), bankability 67/100. Strong seller-intent signal (68/100, director aged 56). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (58/100).
🏦
Refinance opportunity
4 live charges · 3 lenders · oldest 22.7y
15/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 22.7 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (59/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
4 charges (4/4 with lender, 4/4 with type)
90
Directors & officers
6 officers (2 active, 6 linked, 4 with DOB)
83
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
86 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
- 2026-01-07📄accounts-with-accounts-type-fullaccounts · AA
- 2024-12-04📄accounts-with-accounts-type-fullaccounts · AA
- 2024-10-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-12-08📄accounts-with-accounts-type-fullaccounts · AA
- 2023-03-11➖RAY, Julie Elizabeth resigneddirector
- 2022-12-02📄accounts-with-accounts-type-fullaccounts · AA
- 2021-11-30📄accounts-with-accounts-type-fullaccounts · AA
- 2021-02-26📄accounts-with-accounts-type-fullaccounts · AA
- 2019-12-04📄accounts-with-accounts-type-fullaccounts · AA
- 2018-12-06📄accounts-with-accounts-type-fullaccounts · AA
- 2018-01-26📄mortgage-satisfy-charge-fullmortgage · MR04
- 2018-01-26📄mortgage-satisfy-charge-fullmortgage · MR04
- 2018-01-26📄mortgage-satisfy-charge-fullmortgage · MR04
- 2018-01-26🔓Charge satisfied #3
- 2018-01-26🔓Charge satisfied #2
- 2018-01-26🔓Charge satisfied #1
- 2017-12-04📄accounts-with-accounts-type-fullaccounts · AA
- 2017-11-10📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2017-10-25🔒Charge registered #4Lender: Lloyds Bank Commercial Finance LTD
- 2017-10-04📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2017-10-04📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2014-02-28🔒Charge registered #3Lender: Hsbc Bank PLC
- 2011-03-22🔒Charge registered #2Lender: Hsbc Invoice Finance (UK) LTD ("the Security Holder")
- 2007-04-30➖KIDSON, Aidan resigneddirector
- 2005-09-15➕RAY, Julie Elizabeth appointeddirector
- 2004-02-28➕KIDSON, Aidan appointeddirector
- 2003-09-19🔒Charge registered #1Lender: Hsbc Bank PLC
- 2003-02-05➕BARRATT, Jillian Mary appointedsecretary
- 2003-02-05➕BARRATT, Terence Ralph appointeddirector
- 2003-02-05➖TAYLOR, Lorna resignedsecretary
- 2003-02-05➖ASTON, Stephen William resigneddirector
- 2002-09-24🏢Company incorporatedAs ADVANCED DIRECT MAIL LIMITED
- 2002-09-24➕TAYLOR, Lorna appointedsecretary
- 2002-09-24➕ASTON, Stephen William appointeddirector
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
75/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Advanced Direct Mail Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Advanced Direct Mail Holdings Limited
Corporate parent · holds 75-100% shares
⬇
ADVANCED DIRECT MAIL LIMITED
This company · 04543543
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Advanced Direct Mail Holdings Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 06/03/2017 |
3 historic (ceased) PSCs
- Mrs Jillian Mary Barrattceased 06/03/2017· 25-50% shares · 25-50% voting
- Mrs Julie Elizabeth Rayceased 06/03/2017· board control
- Mr Terence Ralph Barrattceased 06/03/2017· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · DY postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 42 MYATT AVENUE MANAGEMENT COMPANY LIMITED→ 15144580 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVANCED BEAUTY AND AESTHETICS KIDDERMINSTER LTD→ 15953228 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVANCED VEHICLE SECURITY LTD→ 12457516 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| AESTHETICLINIC LIMITED→ 13826373 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AFTERGLOW CLEANING SOLUTIONS LTD→ 17116926 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AGENCY SUPPLIES LTD→ 11084252 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AHK AVIATION CONSULTANCY LIMITED→ 12779737 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AI GLOBAL SECURITY LTD→ 15975787 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AIDAN MAGUIRE LTD→ 07741162 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| AJ & SJ HEALTHCARE LIMITED→ 11523724 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AJB DETAILING LTD→ 15110132 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AJG UK HOLDINGS LIMITED→ 11723187 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2002-09-24
Jurisdictionengland-wales
Primary SIC82920 — Packaging activities
Registered office
Unit 2 The Washington Centre
Halesowen Road
Netherton, Dudley
West Midlands
DY2 9RE
Filing status
Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2026-10-08
Last: 2025-09-24
Officers (2 active · 4 resigned)
BARRATT, Jillian Mary→
Activesecretary · appointed 2003-02-05
View their other companies + combined net worth →
BARRATT, Terence Ralph→
Activedirector · ~56y · appointed 2003-02-05
View their other companies + combined net worth →
TAYLOR, Lorna→
Resignedsecretary · appointed 2002-09-24 · resigned 2003-02-05
ASTON, Stephen William→
Resigneddirector · ~64y · appointed 2002-09-24 · resigned 2003-02-05
KIDSON, Aidan→
Resigneddirector · ~64y · appointed 2004-02-28 · resigned 2007-04-30
RAY, Julie Elizabeth→
Resigneddirector · ~63y · appointed 2005-09-15 · resigned 2023-03-11
Click a director name to see their full track record across all companies.
Mortgages & charges
4
Total charges
1
Outstanding
1
Active lenders
Status:Lender:4 of 4 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Lloyds Banking Group Lloyds Bank Commercial Finance LTD | A registered charge | — | 25/10/2017 | — | |
| satisfied | HSBC Hsbc Bank PLC | A registered charge | 1 property | 28/02/2014 | 26/01/2018 | |
| satisfied | HSBC Hsbc Invoice Finance (UK) LTD ("the Security Holder") | Fixed charge on non-vesting debts and floating charge | 1 property | 22/03/2011 | 26/01/2018 | |
| satisfied | HSBC Hsbc Bank PLC | Debenture | 1 property | 19/09/2003 | 26/01/2018 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (86 total)
accounts-with-accounts-type-full
accounts · AA
2026-01-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-24
accounts-with-accounts-type-full
accounts · AA
2024-12-04
termination-director-company-with-name-termination-date
officers · TM01
2024-10-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-24
accounts-with-accounts-type-full
accounts · AA
2023-12-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-18
accounts-with-accounts-type-full
accounts · AA
2022-12-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-23
accounts-with-accounts-type-full
accounts · AA
2021-11-30
confirmation-statement-with-updates
confirmation-statement · CS01
2021-09-28
accounts-with-accounts-type-full
accounts · AA
2021-02-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-02
accounts-with-accounts-type-full
accounts · AA
2019-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-09-25